MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
PRnewswire | March 23, 2023
Evocalize, the industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce its partnership with Side, the industry's only real estate brokerage platform that empowers top-producing agents, teams and indies to create and grow their own business. Together, Evocalize and Side are drastically improving the way real estate agents approach local digital marketing on Google, Facebook, and Instagram by allowing the most sophisticated lead generation programs to be launched with push-button ease.
The partnership allows Side to offer its network of market-leading boutiques a powerful new tool for reaching and engaging their target audiences. Side's Digital Campaign Builder, powered by Evocalize technology, will leverage full MLS integration to provide highly-targeted, data-driven campaigns that reach consumers at the most opportune times and in the most relevant locations. Users can easily designate the program they want to launch, in which geographic area, and how much they want to spend. Once a campaign is approved, the technology will automatically optimize spend across Google, Facebook, Instagram and TikTok, displaying their ads on the channels most likely to drive engagement and quality leads.
Evocalize's technology supports businesses across industries, including residential and commercial real estate, mortgage, insurance, senior living, financial services, restaurants, franchises, travel and more. Its Collaborative Marketing Platform with EVOLVE artificial intelligence layer is designed to help national brands and technology platforms, like Side, take the complexity out of local digital advertising for themselves and their distributed users. The platform uses real-time data for automation and machine learning algorithms to optimize performance across multiple ad platforms, ensuring that ads are seen by the right people, in the right place, at the right time.
"We are excited to be partnering with Side, a company with a strong track record of empowering the most successful agents and teams in the industry. The common goal of both of our companies is to empower local agents and operators with the tools they need to grow their business," said Evocalize CEO, Matthew Marx. "Together, we are making it easier than ever for agents in the Side community to achieve their local marketing goals using the most sophisticated, data-driven techniques in just a few clicks."
The partnership between Evocalize and Side is a game-changer for agents and teams looking to invest in local digital advertising and stand out in their local markets. With Side's expertise and Evocalize's innovative technology, boutique companies in Side's network can now reach their growth targets more effectively and efficiently than ever before.
Evocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a partner in Facebook's Real Estate Top Provider Initiative and is a recipient of HousingWire's Tech100 awards in both Real Estate and Mortgage. Evocalize's technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. For more information, visit evocalize.com.
Side is the only brokerage platform that exclusively partners with top-performing agents, teams and independent brokerages to create and grow their own boutique brands without the cost, time or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their businesses and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit side.com.
MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
PRnewswire | April 26, 2023
Plunk, the first real-time analytics platform for residential real estate, announces its new partnership with SentriLock, a leading provider of electronic lockbox solutions for the real estate industry. The partnership provides REALTORS® with AI-powered home valuation and market insights at a critical time when both REALTORS® and their clients work to navigate rapid and unpredictable market shifts.
By incorporating Plunk's market data and analytics, REALTORS® will have access to real-time information on real estate trends, property values, and other key market indicators—saving hours of preparation prior to each showing while always having the ability to provide clients with the most accurate and timely information about buying and selling property.
"With SentriLock, we reach the nearly half million REALTORS® they serve across North America," said David Bluhm, President and Co-Founder of Plunk. "Plunk empowers REALTORS® to better serve their clients with real-time insights that allow their clients to make more fully informed, confident decisions. By making Plunk's market insights available through SentriLock's mobile app, we're delivering a powerful combination of two fundamental agent tools."
"Our partnership with Plunk brings valuable and live market information to our customers," said SentriLock CEO, Scott Fisher. "The integration of Plunk's market data and analytics with our electronic lockbox solutions will provide REALTORS® with the tools they need to better serve their clients and stay competitive and essential in the transaction. As we continue to expand our business into new markets, we want to continually reward our REALTORS® who choose us as their provider by increasing their access to useful business tools within our system."
SentriLock is the leading provider of electronic lockbox solutions for the real estate industry. The company's products and services are designed to help REALTORS® securely access and manage properties, while providing valuable data and analytics to help them make informed decisions.
Plunk is the first AI-powered and real-time home analytics platform leveraging next-generation applications of Artificial Intelligence, machine learning and image analysis to revolutionize the way homeowners, real estate professionals, and investors value and invest in residential real estate.
REAL ESTATE INVESTMENT, MORTGAGE AND LENDING
PRnewswire | April 11, 2023
Indecomm, a provider of mortgage technology and services, announced today that Newfi, a technology-driven multi-channel lender, has adopted Indecomm's GeniusWorksTM. GeniusWorks combines Indecomm's proprietary automation solutions with expert mortgage talent to streamline the three most cumbersome and costly middle-office functions of the mortgage origination process: setup, processing, and underwriting.
By adopting GeniusWorks, Newfi takes its vision to reshape the home buying experience to the next level. Since GeniusWorks streamlines all workflow, processes, decisions, and tasks within the middle-office of the origination process, Newfi associates will have more time to focus on high-value customer engagement initiatives.
"Cutting-edge technology and services like GeniusWorks enable us to focus on what matters most: cultivating relationships with our home-buying customers, reducing unnecessary process burden on our staff, and driving an optimized, efficient, and cost-effective mortgage operation," said Steve Abreu, CEO at Newfi.
The GeniusWorks solution uses Indecomm's Genius suite of automation products to automate an estimated 70% of middle-office tasks and processes, reducing manual touchpoints on the part of Newfi associate, and accelerating the underwriting decision. Wherever manual intervention is needed, Indecomm's experienced staff of processors and underwriters seamlessly pick up from where automation left off.
"We are thrilled to partner with such an innovative, forward-thinking lender as Newfi," said Indecomm CEO, Rajan Nair. "Newfi is in tune with the GeniusWorks approach which delivers tangible CX gains as a result of downstream digitization, operational optimization, decision transparency, and cost control."
Indecomm launched GeniusWorks as a way for lender clients to achieve efficient, high-quality loan manufacturing while reducing the burden of vendor management and oversight. For more information about GeniusWorks, visit https://indecomm.com/genius-works
Founded more than 25 years ago, Indecomm blends intelligent automation with deep mortgage banking expertise to deliver groundbreaking mortgage innovations to the mortgage banking industry. Indecomm takes an automation-first approach, partnering with lenders, servicers, mortgage insurers, and title companies to create efficiencies at every phase of the mortgage lifecycle. Specifically, Indecomm leverage robotics process automation (RPA), supervised automation, and machine learning to tackle the industry's most complex operational challenges.
About Newfi Lending
Newfi is a multi-channel lender that is setting the standard for efficiency, transparency, and service in the mortgage marketplace. Founded by industry veterans, Newfi is committed to innovation in lending products for both consumers and mortgage brokers under the Newfi Lending brand.