REAL ESTATE TECHNOLOGY
Bright MLS | July 15, 2022
Bright MLS and California Regional MLS (CRMLS), the nation’s two largest Multiple Listing Services, announced today the launch of REdistribute, LLC, a joint venture that changes how MLS data is collected and distributed on behalf of the real estate industry for institutional use.
REdistribute will aggregate and distribute data on behalf of participating MLS organizations and brokerages, providing unbiased, up-to-date MLS data directly from the source to institutions involved with the housing industry, and puts brokers back in control of their data rights and data usage. Additionally, the revenue generated by REdistribute will be shared back with the brokers and MLS organizations who participate, ensuring that participants are compensated fairly – and at true market value – for the data they provide.
“The exchange of real estate data is currently a one-way street, Third parties are aggregating and providing MLS data to government entities and a host of other for-profit companies. What’s missing are the data rights, data management and fair market compensation provided back to the owners of the data – the brokers.”
Art Carter, CEO of CRMLS
“Today, we are rewriting the rules of engagement,” said Brian Donnellan, President & CEO of Bright MLS. “Now is the time for professional MLS organizations to invest in solutions that create additional value for brokers, while also delivering the most comprehensive, accurate and freshest data to critical participants in the housing industry. Mortgage lenders, government sponsored entities and others creating property valuations and insights and their constituents will benefit greatly from REdistribute.”
Bright and CRMLS began working collaboratively late last year on solutions that improve services for the brokerage community, including recent work on a showing services hub that supports more choice for brokers. REdistribute is the next step the two companies are taking together, and at launch aggregates the MLS data of Bright and CRMLS, with Beaches MLS in Florida also signing a letter of intent to join for the launch.
“Beaches MLS is excited to be the first ownership partner with Bright MLS and CRMLS on REdistribute to bring even more value to our brokers,” stated Dionna Hall, CEO of Beaches MLS.
In addition to distributing MLS data from the source, REdistribute will also deliver innovations that will allow licensees such as lenders, insurance companies and government-sponsored enterprises to gain real-time insights on a market-by-market basis.
About California Regional MLS
California Regional MLS is the nation's largest and most recognized subscriber-based MLS, dedicated to servicing more than 110,000 real estate professionals from 40 Associations, Boards, and MLS organizations. CRMLS provides accurate data through innovative technology solutions, empowering real estate professionals to cooperate and succeed.
About Bright MLS
Bright MLS was founded in 2016 as a collaboration between 43 visionary associations and two of the nation’s most prominent MLSs to transform what an MLS is and what it does, so real estate pros and the people they serve can thrive today and into our data-driven future through an open, clear and competitive housing market for all. Bright is proud to be the source of truth for comprehensive real estate data in the Mid-Atlantic, with market intelligence currently covering six states (Delaware, Maryland, New Jersey, Pennsylvania, Virginia, West Virginia) and the District of Columbia. Bright MLS’s innovative tool library—both created and curated—provides services and award-winning support to well over 100k real estate professionals, enabling their delivery on the promise of home to over half a million home buyers and sellers monthly. In 2021, Bright subscribers facilitated $141B in real estate transactions through the company’s platform.
REAL ESTATE TECHNOLOGY
Black Knight | June 01, 2022
Black Knight, Inc., an award-winning software, data and analytics company that drives innovation across the real estate and mortgage continuum, announced a strategic alliance with Nashville-based Percy – formerly known as Buyside – a data analytics and marketing company that collects and analyzes real estate consumer behavior using machine learning and artificial intelligence.
The alliance will allow Black Knight to offer clients a new, advanced consumer engagement solution fueled by billions of behavioral datapoints that helps real estate professionals and lenders cultivate deeper customer relationships. Using proprietary machine learning to monitor homeowner behavior "signals" through custom landing pages with engaging content (e.g., property valuations, local buyer demand and market activity, monthly email reports, listing activity on client websites, etc.), Percy helps identify the precise timing that a homeowner is likely to transact.
Percy's predecessor was launched to help brokerages match buyers to listings, but in the time since, it's evolved into an ecosystem that spans mortgages as well as real estate, across both the buy and sell sides of the real estate equation. Today, Percy analyzes billions of pre-buying as well as pre-selling signals in real estate consumers' behavior to empower loan officers, real estate agents and brokers with actionable intelligence."
Charles Williams, Percy founder and chief executive officer
The application creates an engaging experience for home buyers and potential sellers through a personalized digest of insights related to their homes. Providing multiple valuation estimates to increase accuracy, timely and current home equity statements, refinance opportunities and more helps build trust and cultivate deeper, richer customer relationships.
"Today's housing market is categorized by record-low inventory and record-high home prices, which – together with sharply rising rates – continue to put downward pressure on purchase lending," said Black Knight Data & Analytics President Ben Graboske. "As everyone in our industry is aware, generating inventory is key to lessening affordability pressures as well as keeping lender and real estate agent pipelines full. This strategic alliance with Percy will allow our clients across real estate and mortgage to use an AI-powered, big-data-fueled approach to intelligently engage with those customers, to build business while also generating inventory."
About Black Knight
Black Knight, Inc. is an award-winning software, data and analytics company that drives innovation in the mortgage lending and servicing and real estate industries, as well as the capital and secondary markets. Businesses leverage our robust, integrated solutions across the entire homeownership life cycle to help retain existing customers, gain new customers, mitigate risk and operate more effectively.
Our clients rely on our proven, comprehensive, scalable products and our unwavering commitment to delivering superior client support to achieve their strategic goals and better serve their customers.
Percy.ai is a data analytics and marketing company delivering more revenue opportunities to real estate brokers and mortgage companies by collecting and analyzing real estate consumer behavior. We use proprietary machine learning and Artificial Intelligence to better understand consumer intent and help companies target the right person at the right time.
REAL ESTATE ADVICE
United Real Estate | July 25, 2022
United® Real Estate (United) announced today that Pearson Smith Realty has merged with United's national network. The alliance expands United's and Pearson Smith's service footprint in Metro DC, Maryland, Virginia and West Virginia.
The dynamic partnership brings together Pearson Smith Realty, the youngest company ranking among the Top 100 real estate companies in the nation, and United Real Estate, the 7th largest and fastest growing independent real estate operation in the nation. Pearson Smith Realty is a top ten market share leader and an Inc. 5000 fastest-growing company, moving from 17 agents in 2014 to more than 1,000 agents today. The merger increases United's network to more than 21,000 agents in 630 offices globally.
"Pearson Smith Realty and United Real Estate share the same agent-centric model where support and culture are at the heart of our operations. By combining our programs, resources and talent, we are creating exciting opportunities for our agents to serve their clients with excellence. Our agents are our stars, and we will continue to work to make them shine in our marketplace," stated Eric Pearson, Chief Executive Officer and Co-Founder of Pearson Smith Realty.
"We are thrilled to welcome Pearson Smith Realty and their incredible team of agents, brokers and staff to the United Real Estate organization. From our initial meetings with Eric and Chuck nearly a year ago, to attending and seeing first-hand the energy and excitement of Pearson Smith's agents at their St. Patrick's Day Agent Awards and Recognition celebration, it was apparent that our organizations are culturally aligned and well-positioned for the future with our agents as our North Star," stated Dan Duffy, Chief Executive Officer of United Real Estate Group. "For every ten brokerages we consider investing in, we move forward with less than one. We are really excited to incorporate a number of Pearson Smith Realty's best-in-class offerings into our national agent and broker programs. It is rewarding to see the excitement of Eric and his team as they discover the advantages of being part of United and determine how best to leverage our resources and technology to strengthen their offering in the markets they currently serve."
"Eric and his team are a powerful force. They have developed processes and systems we are busily integrating with United's to benefit our national network. When two fast-growing, dominant companies combine their tools, resources, leadership and agent talent, it becomes a catalyst for growth for both. While other companies are shrinking or pulling back on expansion, United continues to make the necessary investments for smart growth into the future. Our alliance greatly strengthens our existing operations along the East Coast," said Rick Haase, President of United Real Estate.
Together, Pearson Smith Realty and United's DC Metro Region office will now serve clients in the multi-state region. Pearson Smith Realty will retain its company name and leadership team moving forward, but now with the national reach, referral network, technology and breadth of resources of United's national network. In turn, United benefits from Pearson Smith Realty's deep well of talent and powerful programs that have fueled its growth.
"United Real Estate's vision is continuous growth with a focus on adding value for agents and their clients. Welcoming Pearson Smith Realty to our national network strengthens us regionally and nationwide with proven systems and an extended service footprint. I look forward to what the future holds for our agents and clients," said Zhanneta Nekrich, Regional Vice President of United DC Metro Region.
"Our model has always been to hire great agents and to support them with the best resources and tools. We firmly believe that our partnership with United Real Estate will take us to the next level in providing that support. We look forward to working with the United Team to help our agents win in this very competitive market,"
Chuck Smith, Chief Financial Officer and Co-Founder of Pearson Smith Realty
The merger with Pearson Smith Realty follows previous mergers with Platinum Realty, Leading Edge Real Estate Group, Texas United Realty, Virtual Properties Realty, Benchmark Realty, Charles Rutenberg Realty Fort Lauderdale and others yet to be announced.
About United Real Estate
United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. By leveraging the company's proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 32 states with 139 offices and more than 17,500 agents. The company produced over $21.5 billion in sales volume in 2021.
About Pearson Smith Realty
Pearson Smith Realty is a full-service brokerage serving Virginia, Maryland, DC, and West Virginia. Since its founding in 2014, it has grown from 17 agents to nearly 1,000 agents today. Eric Pearson and Chuck Smith founded the firm based on a core set of values: customer focus and commitment to deliver value with respect, honesty, and personal accountability. Pearson Smith Realty provides professional representation for residential real estate, new homes, land and property management.
About United Real Estate Group
United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, addressing the unique market needs of suburban, major metropolitan urban and rural markets. Utilizing the cloud-based Bullseye™ Agent & Broker Productivity Platform, UREG offers the latest training, marketing and technology tools producing a significant competitive advantage. The platform realizes a decade-long investment in virtual agent and brokerage technology services and is powered by a 2.1 million listings data warehouse generating over 3 million monthly visitors and 30,000 leads per year. Together, the United Real Estate Group supports more than 630 offices and over 21,000 real estate and auction professionals across four continents. United Real Estate Group produced over $27.1 billion in 2021. Through its in-house advertising agency, UREG offers differentiating marketing support and collateral for specialized lifestyle property websites as well as access to a 650,000+ opt-in buyer database.