Real Estate Technology
Peachtree Group | September 21, 2023
Peachtree Group, an investment firm with a diverse portfolio of commercial real estate assets, announced a refreshed corporate brand position to showcase better the company's fully integrated investment and service platforms.
Accompanying the new brand position is a powerful new tagline, ‘Guided by Intuition, Grounded by Expertise.’ This succinct expression captures the essence of Peachtree Group's approach to investment strategies. The firm combines its intuitive understanding of commercial real estate with the wisdom of years of experience to make informed decisions that drive growth and deliver exceptional results.
"Our dedication to branding has empowered us to maintain a competitive advantage in attracting top-tier talent, ensuring we consistently have the finest minds and skills to navigate a rapidly evolving business landscape," said Greg Friedman, Peachtree Group's CEO and managing principal. "Furthermore, our strategic branding approach, focused on unifying our extensive range of businesses, is positioned to unlock even more of the untapped potential within our investment platform. This platform, which has already demonstrated its value in the hospitality sector, has been instrumental in our successful expansion and diversification into other real estate sectors and ventures."
The company has consolidated all affiliated brands under the Peachtree Group umbrella. This change unifies the Company's diverse portfolio of brands, including Stonehill and Peachtree Hospitality Management, into Peachtree Group Credit and Peachtree Group Hospitality Management, respectively.
"By bringing the company's brands together, we aim to leverage our collective strengths, streamline our operations and provide an enhanced experience for our valued partners," Friedman said.
Alongside the rebranding, Peachtree Group has unveiled a new logo that combines the simplified representation of a tree with the capital letter P letterform. It succinctly champions the company's roots and remarkable growth it achieved since its inception in 2007, driven by deep expertise and strategic foresight.
"The introduction of our refreshed brand position and logo marks an exciting new chapter in Peachtree Group's journey," said Jatin Desai, Peachtree Group's CFO and managing principal. "The consolidation of our affiliated companies under one unified name reflects our commitment to delivering a seamless and cohesive experience to all our stakeholders. Our new tagline embodies the balance of our innovative vision and the profound expertise that underpins our success."
About Peachtree Group
Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. The company has executed hundreds of investments since its inception, focusing on real estate acquisition, development and lending valued at $9.0 billion in total market capitalization. Today, Peachtree manages over $2.5 billion in equity, augmented by services designed to protect, support and grow its investments.
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Real Estate Technology
REcolorado | September 28, 2023
Today, in partnership with proptech leader SkySlope, Colorado’s largest real estate multiple listing service, REcolorado, announced they will co-develop an innovative product called Offer Insights. Scheduled to be released first to REcolorado subscribers in early 2024, Offer Insights harnesses the power of machine learning and market data to alert agents of opportunities and potential errors as they are completing real estate forms. This feature streamlines processes and boosts compliance by delivering market-aware suggestions to agents, using real-time data to signal when any information entered on a form falls above or below accepted industry standards.
“When co-developing Offer Insights, we wanted to improve compliance, but we also wanted to provide REcolorado subscribers with essential market visibility,” said SkySlope CEO Tyler Smith. “Offer Insights will provide key indicators of what’s happening in the local market. Agents who use it will have access to beneficial information that’s not available anywhere else.”
REcolorado is dedicated to engaging with their subscribers to gain a true understanding of their ever-evolving needs, which gives the company the ability to develop technological solutions that address those needs while also advancing the industry. By participating in co-development partnerships like this, REcolorado’s expertise can be leveraged to build meaningful solutions that give brokers and agents the ability to serve their clients as a trusted advisor.
“Our subscribers trust us to listen and understand their needs so we can deliver the data, services, and insights that can be used to serve their clients and advance their businesses,” explains REcolorado President and CEO Gene Millman. “With their ability to transform data into powerful solutions that help brokers and agents work efficiently by making transactions move more smoothly, SkySlope is an ideal partner for us.”
The REcolorado-SkySlope partnership underscores the ongoing movement among MLSs to evolve their services. By embracing collaboration with technology partners and brokerage leaders, MLSs are identifying agent pain points and actively participating in the development of tech-forward solutions that empower their subscribers to serve their clients efficiently and effectively.
“This strategic partnership will develop a service that keeps our subscribers’ needs squarely in focus,” said Millman. “These types of collaborations are essential to creating innovations that will give agents a competitive advantage as the industry shifts.”
Additionally, REcolorado will soon be launching two SkySlope signature solutions, SkySlope Offers and SkySlope Forms, to over 26,000 Colorado real estate professionals. Designed to bring time-saving automation to real estate transactions, these solutions significantly reduce administrative tasks for agents.
About REcolorado
REcolorado is the largest Multiple Listing Service (MLS) in Colorado with over 26,000 professional subscribers who operate throughout the state. Recipient of Inman’s 2023 Innovator Award in the MLS, Association, or Industry category, REcolorado's vision is to empower a trusted, cooperative, and comprehensive real estate marketplace to position customers for success by providing data, technology, and intelligence. The company is REALTOR® owned and serves real estate professionals including the members of Denver Metro Association of REALTORS®, South Metro Denver REALTOR® Association, Mountain Metro Association of REALTORS®, REALTORS® of Central Colorado, and Steamboat Springs Board of REALTORS.
About SkySlope
Established in 2011, SkySlope is the customer experience platform managing real estate transactions from contract to close. Serving over 650,000 real estate professionals across the U.S. and Canada, SkySlope manages nearly 3 million transactions annually. SkySlope is on a mission to build solutions that reshape the real estate industry by creating the most powerful autonomous transaction platform. For more information, visit SkySlope.
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Real Estate Investment
PR Newswire | October 05, 2023
Shopoff Realty Investments ("Shopoff"), a national manager of opportunistic and value-add real estate investments, announced today that the company has successfully sold its 141-unit Moss Street Townhome project to Shea Homes.
"This townhome development will be a wonderful addition to this evolving neighborhood of Chula Vista that will also soon be home to the $1 billion Chula Vista Bayfront Redevelopment Project, located less than one mile away," explained Shopoff Realty Investments President and CEO William Shopoff.
The 6.94-acre property is located in Chula Vista, California, at the intersection of Moss Street and Industrial Blvd. Formerly approved for light industrial uses, Shopoff worked diligently with the City of Chula Vista to secure project entitlements. The entitlements allow the property to be developed into a gated housing community featuring 141 three-story attached townhomes.
"Future residents will be able to enjoy the area's robust amenities for years to come, and we are proud to see this property move forward towards development, bringing some much-needed housing to the area," Shopoff added.
About Shopoff Realty Investments
Shopoff Realty Investments is an Irvine, California-based real estate firm with a 31-year history of value-add and opportunistic investing across the United States. The company primarily focuses on proactively generating appreciation through the repositioning of commercial income-producing properties, the entitlement of land assets and development projects. The 31-year history includes operating as Asset Recovery Fund, Eastbridge Partners and Shopoff Realty Investments (formerly known as The Shopoff Group). Performance has varied in this time frame, with certain offerings generating losses.
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