Real Estate Advice
PR Newswire | October 25, 2023
Zillow is launching a big update to the look and feel of for-sale property listings on its website, improving home shoppers' experience with a more intuitive and simplified layout.
The enhanced design of for-sale property listings on Zillow.com offers a wider, single-scroll format, making it easier for home shoppers to find key information, such as square footage, the Zestimate feature, lot size and home type. The new layout also introduces a media section at the top of the page that better showcases photos and 3D tours. By clicking on a photo, the media section expands, providing a full-page, magazine-style layout for seamless navigation through the rest of the home's photography.
"The new design delivers a fun and efficient way to browse homes on the Zillow website, making it easier for home shoppers to navigate and process information," said Jenny Arden, chief design officer at Zillow. "We introduced a wider layout for images, larger fonts for the most important facts and a clearer articulation of what makes the home special to help our users quickly understand if the home is right for them."
Zillow's app updates: Navigate with ease and simplify financing with the Home Loans tab
In addition to the redesign on the Zillow website, for-sale property listings on the Zillow app (iOS) are also receiving an update. This new look minimizes excessive scrolling by allowing users to more easily find the information that matters the most to them, whether that's home facts and features, a cost calculator or the Zestimate history.
When viewing a for-sale listing on the app, users will see a new look that presents the home details categorized into sections such as "What's Special,"' "Market Value," "Monthly Cost" and "Neighborhood." Users can click into particular sections of interest to find more details. This new look will be available before the end of the year on the Zillow iOS app.
Zillow is also introducing a new "Home Loans" tab on the Zillow app to help shoppers become buyers. Users can now easily figure out their budget, connect with a lender, get prequalified with Zillow Home Loans℠, and track their loan status — all in one place.
"Financing is a critical part of the home-buying process, and 60% of buyers say setting their budget is their first step when buying a home. With this update, we're helping the millions of people browsing the Zillow app better understand what they can afford within their budget and see a clear path toward getting the mortgage they need," said Matt Daimler, senior vice president of product at Zillow. "We're already seeing an impact: Customers are saying it's easier than ever to access and use our financing tools and get prequalified with Zillow Home Loans."
Real Estate Technology
PR News Wire | August 31, 2023
As the race to maximize AI across nearly every industry continues, TurboTenant, the leading all-in-one landlord software, recently launched a feature that harnesses AI to allow landlords to craft their rental listings. Powered by OpenAI, this new tool simplifies one of rental property management's most significant challenges.
When landlords enter basic property information, TurboTenant's AI Property Description personalizes a captivating listing description in less than five seconds.
Leveraging open-source data to pull in unique qualities that appeal to today's renters, the AI professionalizes listing descriptions and streamlines the marketing process to find quality tenants. Plus, this AI is trained to comply with the Fair Housing Act — a major win for landlords everywhere.
"Generative AI tools such as ChatGPT are like magic. You ask AI to do something, and the tool easily completes your task," said Max O'Rourke, Senior Product Manager at TurboTenant. "That's a big reason we built the AI Property Description feature with OpenAI — we want our landlords to feel like magicians when they create a new listing."
The free AI Property Description feature is the latest update to TurboTenant's versatile rental property management platform. Listings are a landlord's first chance to catch potential tenants' eyes, and this latest feature simplifies the process significantly.
According to a recent Forbes Advisory survey, over 64% of businesses report AI increases their productivity. AI Property Description is just one of the many features TurboTenant has launched to streamline, professionalize, and simplify the administrative side of being a landlord.
"Harnessing the power of AI for property description and listing title generation is just the tip of the iceberg," said O'Rourke. "Building a feature like this is just another example of TurboTenant's commitment to innovation and better serving our users."
Built by landlords for landlords, TurboTenant empowers independent property managers at every step of the rental process. More than 550,000 independent landlords nationwide enjoy TurboTenant's free, all-in-one online property management solutions. Features offered by TurboTenant include rental applications, tenant screening, property marketing, rent payments, lease agreements, and rent reporting.
Real Estate Technology
Business Wire | October 19, 2023
Barings, one of the world’s largest diversified real estate investment managers, today announced its joint venture with Foulger Pratt to acquire a 172-unit build-to-rent (BTR) community in the Raleigh, N.C. metropolitan area. The $50+ million acquisition marks Barings’ entrance into the BTR market and builds on the firm’s $12.5+ billion* U.S. real estate equity platform. The transaction brings Foulger Pratt’s BTR portfolio to 700 homes and approximately $250 million in investment across North Carolina and Maryland.
“We believe build-to-rent is one of the fastest growing segments of the housing market given demographic trends, evolving consumer preferences, and a national housing shortage,” said Joe Gorin, Barings’ Head of U.S. Real Estate Equity. “We are excited to partner with the well-established team at Foulger Pratt on our first BTR acquisition and look forward to deploying more capital into attractively priced assets as we scale our capabilities in this segment.”
“Foulger Pratt is excited to continue its investment in the Carolinas through the delivery of quality rental housing in partnership with Barings – one of the world’s leading investment managers,” said Cameron Pratt, Chief Executive Officer of Foulger Pratt.
The community will consist of 89 townhomes and 83 single-family detached units situated on 39 acres in Wendell, N.C. – just east of Raleigh. The initial deliveries of homes are expected to be available for lease in H1 2024.
“We anticipate strong job, population, and household growth in this emerging submarket and believe this property will be well-positioned to offer an affordable rent alternative, a high quality of life, as well as easy access to key employment centers and top-tier universities,” said Kevin Miller, Barings’ Head of Real Estate Acquisitions, Eastern U.S.
Barings has been investing in U.S. real estate equity for nearly 30 years and today has $35.5 billion* in U.S. real estate AUM across equity and debt, with nearly 130 dedicated real estate investment professionals across six U.S. offices managing more than 550 assets.