Real Estate Technology
Peachtree Group | September 21, 2023
Peachtree Group, an investment firm with a diverse portfolio of commercial real estate assets, announced a refreshed corporate brand position to showcase better the company's fully integrated investment and service platforms.
Accompanying the new brand position is a powerful new tagline, ‘Guided by Intuition, Grounded by Expertise.’ This succinct expression captures the essence of Peachtree Group's approach to investment strategies. The firm combines its intuitive understanding of commercial real estate with the wisdom of years of experience to make informed decisions that drive growth and deliver exceptional results.
"Our dedication to branding has empowered us to maintain a competitive advantage in attracting top-tier talent, ensuring we consistently have the finest minds and skills to navigate a rapidly evolving business landscape," said Greg Friedman, Peachtree Group's CEO and managing principal. "Furthermore, our strategic branding approach, focused on unifying our extensive range of businesses, is positioned to unlock even more of the untapped potential within our investment platform. This platform, which has already demonstrated its value in the hospitality sector, has been instrumental in our successful expansion and diversification into other real estate sectors and ventures."
The company has consolidated all affiliated brands under the Peachtree Group umbrella. This change unifies the Company's diverse portfolio of brands, including Stonehill and Peachtree Hospitality Management, into Peachtree Group Credit and Peachtree Group Hospitality Management, respectively.
"By bringing the company's brands together, we aim to leverage our collective strengths, streamline our operations and provide an enhanced experience for our valued partners," Friedman said.
Alongside the rebranding, Peachtree Group has unveiled a new logo that combines the simplified representation of a tree with the capital letter P letterform. It succinctly champions the company's roots and remarkable growth it achieved since its inception in 2007, driven by deep expertise and strategic foresight.
"The introduction of our refreshed brand position and logo marks an exciting new chapter in Peachtree Group's journey," said Jatin Desai, Peachtree Group's CFO and managing principal. "The consolidation of our affiliated companies under one unified name reflects our commitment to delivering a seamless and cohesive experience to all our stakeholders. Our new tagline embodies the balance of our innovative vision and the profound expertise that underpins our success."
About Peachtree Group
Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. The company has executed hundreds of investments since its inception, focusing on real estate acquisition, development and lending valued at $9.0 billion in total market capitalization. Today, Peachtree manages over $2.5 billion in equity, augmented by services designed to protect, support and grow its investments.
Real Estate Technology
PRnewswire | August 07, 2023
GoldOller Real Estate Investments, a real estate investment and management firm, announces the addition of Tribeca at Camp Springs in Camp Springs and Concord Park at Russett, both in Maryland, to its growing portfolio of third-party managed communities.
"We are thrilled to be expanding our relationship with Excelsa Properties," said GoldOller President and COO Jake Hollinger. "We bring an owner mentality to all of our projects, and this approach to our third-party management projects is why owners and investors like Excelsa trust us to manage their assets."
Tribeca at Camp Springs features 235 rental apartments, 46 condo units, and five retail spaces. The community is ideally located adjacent to the Branch Avenue Metro Station and minutes from Joint Base Andrews in the Washington, DC metro area. Concord Park at Russett is located in Laurel and consists of 335 apartments. Located minutes from the NSA offices, Fort Meade, and the Baltimore-Washington Parkway, Concord Park is halfway between Baltimore and Washington.
"These communities represent the third and fourth assets owned by Excelsa that we are managing for them, and we look forward to experiencing continued success in our partnership," said Sarah Campion, Vice President of Asset Management for GoldOller.
In addition to Tribeca at Camp Springs, the GoldOller and Excelsa partnership includes Columbia Pointe, a 325-unit community in Columbia, MD, and Coventry Green, a 256-unit community in Goose Creek, SC. All four projects will include a value-add business plan for interior apartment renovations and upgrades to community amenities.
"Excelsa has an appetite for more deals," said Excelsa Director of Asset Management Curtis Holder. "We are actively pursuing investment opportunities and look forward to growing our portfolio of value-add apartment communities."
About GoldOller Real Estate Investments
Formed in 2008 by industry veterans Richard Oller, Jeffery Goldstein, and Jake Hollinger, GoldOller is an innovative owner-operator and third-party manager of apartment communities throughout the United States. Ranked #35 in the National Multifamily Housing Council's list of Top 50 Managers, GoldOller and its affiliate Multifamily Management Services own and manage over 45,500 apartments in 23 States.
Home and Design
EasyKnock | August 17, 2023
Ribbon, powered by EasyKnock, announces today that RibbonCash – its pioneering cash offer solution – has relaunched in Atlanta and Charlotte.
As one of the pioneers of powerbuying solutions, Ribbon has considered Atlanta and Charlotte as its historical home base, driving the company’s success since its founding in 2017. Ribbon’s product reached around 2 percent of the overall closings in the Atlanta market in 2022, an achievement indicative of the appetite for homeownership.
“The EasyKnock and Ribbon teams could not be more excited to announce the return of RibbonCash to Charlotte and Atlanta,” said Jarred Kessler, CEO of EasyKnock. The Southeast in general remains competitive according to Bankrate’s Housing Heat Index. According to the index, despite price declines elsewhere in the United States, the Southeast has held steady due to comparatively affordable prices. Ribbon aims to tap into this reality for everyday homebuyers who seek ways to achieve homeownership for themselves or their family.
“We believe the Southeast maintains a culture of homeownership that withstands shifts in the market. Mortgage rates and inventory may ebb and flow, but achieving homeownership - and seeking the leading tools to compete - has not,” Kessler said.
“We continue to be bullish on Atlanta, Charlotte, and the Southeast overall.” By working with real estate agents and loan officers, and not competing with them as a direct-to-consumer offering like iBuyers, Ribbon sustains its reputation for empowering the real estate ecosystem.
EasyKnock acquired the assets of Ribbon in 2023. Both EasyKnock and Ribbon have forged strong partnerships in residential real estate by using best-in–class technology that connects consumers with loan officers, real estate agents, and other participants in the homebuying and home selling experience.
Together, Ribbon and EasyKnock are ushering in a new chapter for the real estate industry, creating a one-stop shop for financial solutions that serve homeowners, buyers, and sellers across the country.
EasyKnock is the first-to-market, technology-enabled residential sale-leaseback company in the U.S. Through innovative and accessible solutions, American homeowners who sell their property to EasyKnock can remain in their homes as renters while still getting the cash they need to pursue their financial goals. Headquartered in New York City and founded in 2016, EasyKnock has team members nationwide working to help homeowners unlock their financial freedom through non-loan programs so they can pay off debts, buy their dream home, fund a venture, and more - all while maintaining the ability to stay in their homes and communities. In 2023, EasyKnock acquired the assets of Ribbon Home and continues to offer Ribbon products to customers.