Roc360 Launches First-of-Its-Kind Lead-Generation Platform Haus Lending

A financial services platform for residential real estate investors, announced the launch of Haus Lending, a machine learning-driven startup that leverages data science to source real estate investor leads, directly match those leads with private lenders and aid lenders with servicing these loans through to close and beyond. This new addition to Roc360’s suite of products will innovate, simplify and modernize the expensive and time-consuming process of prospecting for clients, enabling private lenders to invest more time on other essential areas of their businesses. Haus Lending is unique in the space as it is the only platform that directly matches lenders and real estate investors, functioning as a lead origination tool while enabling instant interaction between two interdependent groups of real estate professionals. The launch of Haus Lending is another step in closing the loop for real estate investors by efficiently matching them with capital, products and services using a data science driven approach. This optimization is essential in addressing the supply demand mismatch in housing that exists today, said Arvind Raghunathan, PhD, CEO and Co-Founder of Roc360.

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Flyhomes Enters Definitive Agreement to Acquire Assets from Home Sale Assured

Flyhomes | September 12, 2023

Flyhomes, creator of the world’s best home buying and selling experience, has entered into a definitive agreement to purchase certain assets from Innovative Holdings, LLC, doing business as Home Sale Assured, a leader in the field of ‘buy before you sell.’ Founded in early 2022 by Eric Meadow, Home Sale Assured’s flagship product is the Guaranteed Backup Contract, which empowers existing homeowners to buy their next home before closing on the sale of their current one. As part of the deal, Flyhomes will be acquiring the Home Sale Assured brand, and Meadow will be joining Flyhomes in a senior executive capacity where he’ll report to EVP of Mortgage & Closing, Dan Richards. “Eric is a seasoned mortgage professional who has built something really special with the Guaranteed Backup Contract,” said Tushar Garg, co-founder and CEO at Flyhomes. “Its ability to remove friction from the buying and selling process, while adding assurance, flexibility, and customer-centricity, aligns perfectly with our core tenants here at Flyhomes. This deal strengthens our offerings and gives us more tools to serve more customers looking for a better way to buy and sell a home.” Following the close of the deal, lender and realtor partners will be able to continue offering their customers access to the Guaranteed Backup Contract through the Home Sale Assured brand at Flyhomes. Understanding the importance of the customer-agent relationship, Guaranteed Backup Contract was designed to enhance the role of real estate agents and lenders. This ensures everyone moves in unison toward the common goals of seamlessly transitioning the customer into their new home and selling their prior home for maximum value. “We’re thrilled to be adding Eric and the Home Sale Assured brand to the Flyhomes family of products,” said Dan Richards, EVP of Mortgage & Closing at Flyhomes. “Eric brings 25 years of mortgage industry experience, from his time as President of Celebrity Home Loans (at the time a national multi-billion dollar retail lender) to his recent success as an entrepreneur at Home Sale Assured. His deep operational knowledge and network of relationships will play a key role in extending our portfolio of products nationwide.” “It’s an honor to be joining Flyhomes at such a critical point in residential real estate,” said Eric Meadow, CEO and founder of Home Sale Assured. “There remain far too many obstacles to home ownership these days, be it first-time home buyers, or in the case of Home Sale Assured, current homeowners trying to move. Consumers, agents and lenders are all looking for practical solutions to overcome these institutional challenges and Flyhomes has been at the forefront of this category. I’m ecstatic to now be able to leverage their advanced infrastructure and resources to bring the Guaranteed Backup Contract to more customers.” Benefits of the Guaranteed Backup Contract: With a valid purchase offer, a lender is able to apply standard agency guidelines to remove the departing debt obligation from the consumer’s debt to income ratio. Thus allowing the lender to approve the loan on the new home before the consumer closes on the sale of their prior home. The consumer is able to close on and move into their new home and take up to 90 days to close on the sale of their prior home. The consumer can work with a real estate agent to list their prior home for sale during this 90-day option period. If the consumer receives a better offer, they can cancel the Guaranteed Backup Contract and sell their home to the higher offer. About Flyhomes Flyhomes is building the world’s best homebuying and selling experience. Launched in 2016, Flyhomes has reinvented the homebuying and selling process at every step, making the process smoother and simpler for consumers with offerings like the Flyhomes Cash Offer and Buy Before You Sell. They back these services with a unique guarantee that gives both buyers and sellers certainty and peace of mind that is unheard of in real estate. To date, they’ve helped clients close on more than $6 billion worth of homes at prices ranging from $150,000 to $7 million.

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Real Estate Technology

TurboTenant launches feature leveraging artificial intelligence to write rental property listings

PR News Wire | August 31, 2023

As the race to maximize AI across nearly every industry continues, TurboTenant, the leading all-in-one landlord software, recently launched a feature that harnesses AI to allow landlords to craft their rental listings. Powered by OpenAI, this new tool simplifies one of rental property management's most significant challenges. When landlords enter basic property information, TurboTenant's AI Property Description personalizes a captivating listing description in less than five seconds. Leveraging open-source data to pull in unique qualities that appeal to today's renters, the AI professionalizes listing descriptions and streamlines the marketing process to find quality tenants. Plus, this AI is trained to comply with the Fair Housing Act — a major win for landlords everywhere. "Generative AI tools such as ChatGPT are like magic. You ask AI to do something, and the tool easily completes your task," said Max O'Rourke, Senior Product Manager at TurboTenant. "That's a big reason we built the AI Property Description feature with OpenAI — we want our landlords to feel like magicians when they create a new listing." The free AI Property Description feature is the latest update to TurboTenant's versatile rental property management platform. Listings are a landlord's first chance to catch potential tenants' eyes, and this latest feature simplifies the process significantly. According to a recent Forbes Advisory survey, over 64% of businesses report AI increases their productivity. AI Property Description is just one of the many features TurboTenant has launched to streamline, professionalize, and simplify the administrative side of being a landlord. "Harnessing the power of AI for property description and listing title generation is just the tip of the iceberg," said O'Rourke. "Building a feature like this is just another example of TurboTenant's commitment to innovation and better serving our users." About TurboTenant Built by landlords for landlords, TurboTenant empowers independent property managers at every step of the rental process. More than 550,000 independent landlords nationwide enjoy TurboTenant's free, all-in-one online property management solutions. Features offered by TurboTenant include rental applications, tenant screening, property marketing, rent payments, lease agreements, and rent reporting.

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Real Estate Advice

Zillow unveils a new look for property pages, their biggest redesign in 5 years

PR Newswire | October 25, 2023

Zillow is launching a big update to the look and feel of for-sale property listings on its website, improving home shoppers' experience with a more intuitive and simplified layout. The enhanced design of for-sale property listings on Zillow.com offers a wider, single-scroll format, making it easier for home shoppers to find key information, such as square footage, the Zestimate feature, lot size and home type. The new layout also introduces a media section at the top of the page that better showcases photos and 3D tours. By clicking on a photo, the media section expands, providing a full-page, magazine-style layout for seamless navigation through the rest of the home's photography. "The new design delivers a fun and efficient way to browse homes on the Zillow website, making it easier for home shoppers to navigate and process information," said Jenny Arden, chief design officer at Zillow. "We introduced a wider layout for images, larger fonts for the most important facts and a clearer articulation of what makes the home special to help our users quickly understand if the home is right for them." Zillow's app updates: Navigate with ease and simplify financing with the Home Loans tab In addition to the redesign on the Zillow website, for-sale property listings on the Zillow app (iOS) are also receiving an update. This new look minimizes excessive scrolling by allowing users to more easily find the information that matters the most to them, whether that's home facts and features, a cost calculator or the Zestimate history. When viewing a for-sale listing on the app, users will see a new look that presents the home details categorized into sections such as "What's Special,"' "Market Value," "Monthly Cost" and "Neighborhood." Users can click into particular sections of interest to find more details. This new look will be available before the end of the year on the Zillow iOS app. Zillow is also introducing a new "Home Loans" tab on the Zillow app to help shoppers become buyers. Users can now easily figure out their budget, connect with a lender, get prequalified with Zillow Home Loans℠, and track their loan status — all in one place. "Financing is a critical part of the home-buying process, and 60% of buyers say setting their budget is their first step when buying a home. With this update, we're helping the millions of people browsing the Zillow app better understand what they can afford within their budget and see a clear path toward getting the mortgage they need," said Matt Daimler, senior vice president of product at Zillow. "We're already seeing an impact: Customers are saying it's easier than ever to access and use our financing tools and get prequalified with Zillow Home Loans."

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