Rural Areas in U.S. Lagged Behind Urban Markets in Post-Recession Recovery

Zillow | September 09, 2019

According to Zillow, in the decade following the Great Recession, job growth has been disproportionately concentrated to the largest U.S. job centers, and home values in these markets have risen accordingly. The 25 largest job markets have accounted for more than half of employment growth and nearly two-thirds of home value growth in the U.S. since July 2009.

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Spotlight

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REAL ESTATE TECHNOLOGY

Infutor to Provide Housing and Demographic Data to PropTech Startup ICONYCS

Infutor | May 19, 2021

Infutor, a consumer identity management company, has announced a collaboration with ICONYCS, a housing and demographic analytics PropTech startup. ICONYCS will improve its socio-economic property trend solutions for analysts, risk managers, traders, and public and government service providers with Infutor's comprehensive historical property and Prop estate info. “From the initial concept phase, task one has been to promote homeownership opportunities for any eligible person in the United States,” said David Van Waldick, founder and CEO of ICONYCS and a real estate veteran. We will further segment critical data with Infutor's unparalleled historical property data collection to ensure homeownership is more inclusive in all areas – including lenders' marketing, financing, and allocation decisions – and more people can fulfill the American Dream of homeownership.” Real estate ownership and investment have become a major political, economic, and social problem. End users and strategic collaborators will scan markets nationwide for real estate-centric data points and build intuitive nodes using ICONYCS' socio-economic analytics platform with powerful Microsoft BI reporting functionality. Gary Walter, CEO of Infutor, said, "It's immensely satisfying to collaborate with organizations like ICONYCS who are trying to disrupt markets and increase access to housing inventory for more Americans." “We are honored to be ICONYCS' data partner as they seek to help their clients better understand and access complex socioeconomic housing shifts. Infutor gathers deterministic, authoritative, and permissible data from a variety of sources, including phone data, deed and property information subscription systems, and a variety of other privacy and security-compliant sources. Infutor combines these records into a single identification graph that distinguishes individuals and links them to first-party data. As a result, you'll have a list of unique individual residential backgrounds as well as demographic information. Snowflake's Data Marketplace has the Infutor and ICONYCS data sets. About ICONYCS Residential real estate business priorities are core drivers of political, fiscal, and socially challenging issues, and ICONYCS provides a strategic suite of tools and solutions to market interests in residential real estate. A Socio-Economic Home Ownership analytic system has been designed, developed, and marketed by ICONYCS to end-users and strategic partners. Market analysts, strategic managers, lenders, insurers, economists, the news media, government, and other public and private users will now be able to search nationwide markets down to the state, county, community, neighborhood, and property level, identifying Real estate centric data points and creating intuitive nodes. About Infutor Infutor is a leader in consumer identity management and resolution based on data. The company's sole focus is on allowing brands to have instant access to the most complete and precise information about their customers, right where they need it, so they can make better marketing and risk mitigation decisions. Infutor has been elected to the Inc. 5000 list and named a Best Place to Work by Crain's Chicago and Built-In Chicago in the past year. Infutor is a privately owned firm established in 2003 with Norwest Venture Partners as a strategic investor. The headquarters of Infutor is in Oakbrook Terrace, Illinois.

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REAL ESTATE INVESTMENT

Fathom Realty Launches intelliAgent 2.0

Fathom Realty | January 27, 2022

Fathom Realty LLC, a wholly owned subsidiary of Fathom Holdings Inc. (Nasdaq: FTHM), a national, technology-driven, end-to-end real estate services platform integrating residential brokerage, mortgage, title, insurance, and SaaS offerings for brokerages and agents, today introduced intelliAgent 2.0, the Company's next-generation proprietary, all-in-one technology platform designed to simplify all aspects of brokerage operations and agent transaction management. Accessible anytime, anywhere and on any device, intelliAgent 2.0. features an enhanced CRM system that intuitively allows agents to better serve existing and prospective clients, as well as a host of new marketing resources for building and customizing personalized websites, sending video messages and launching multiplatform marketing campaigns. With the rollout of intelliAgent 2.0, we are excited to bring our agents powerful new tools to compete effectively in today's market. Our wholly owned and fully integrated technology platform offers levels of customization unmatched by our peers, with advanced tools that were previously too expensive or out of reach for most agents, We believe that our platform will attract more agents who are looking for the industry's best and most advanced technology, while also wanting to reduce their fees in order to invest more capital into their marketing to further grow their sales." Josh Harley, Fathom Holdings' founder and CEO. The new intelliAgent 2.0 platform also allows agents to create customized hyperlocal property market reports and neighborhood information through Fathom's technology platform LiveBy Local™, which can be shared with agents' clients and downloaded for display packets and open houses, as well as used to capture sales leads through dedicated, digital links. Available free for all Fathom Realty agents, intelliAgent 2.0 will go live on February 9, 2022. Other key features include: New and improved dashboard for easy navigation and management of daily business activities, active transactions, commissions earned, marketing campaigns, among other platform functionalities. Fully updated CRM system that can easily import new contacts, allow users to schedule tasks, send emails, SMS and video messages. Ability to create, manage and track customized marketing campaigns using social media, email, text and video messaging. Robust marketing resource center that features hundreds of digital marketing designs, outdoor signage and branded materials for all promotion and property management needs. Lead generation and capture tools linked to personalized websites, social media and other platforms. Direct access to Fathom Academy, the Company's new enterprise-wide learning management system. We are thrilled to be able to deliver this powerful new platform to our Fathom agents, The entire intelliAgent team has worked tirelessly to make this product the end-to-end solution that agents need to accelerate the growth of their business. The integration of websites, CRM, marketing, transaction and document management is truly special and takes the intelliAgent product to a new level." Grady Ligon, CIO at intelliAgent. With the rollout of intelliAgent 2.0, we now have everything we need in place to better serve our own agents, as well as begin to take the next steps necessary to license our platform to large teams and small- to medium-sized brokerages, while still giving a technological advantage to those agents who join Fathom Realty directly, It is our desire to help other companies thrive, and not just survive. There are nearly 1.6 million REALTORS® and 86,000 brokerages in the United States, and we fully recognize that not all of them can or will join Fathom. With our technology platform, we believe we can significantly accelerate the growth of our total base of agents by white labeling our platform, in addition to our current recruiting and acquisition strategy." Josh Harley About Fathom Realty LLC Fathom Realty, a wholly owned subsidiary of Fathom Holdings Inc., is a national, cloud-based, real estate brokerage powered by intelliAgent, a proprietary technology platform that simplifies agent transaction management. The Company currently operates in 34 states and the District of Columbia with more than 7,500 agents, who earn higher incomes through Fathom's transaction fee compensation model, plus the ability to offer their clients a host of related services, from title insurance to arranging mortgages, and in some states, homeowner's insurance. Fathom agents also earn stock grants from the Company's publicly traded parent. Fathom Realty is the ninth largest independent firm in the country as ranked by the 2020 Real Trends 500 Ranking Report.

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REAL ESTATE TECHNOLOGY

Found Realty To Partner With eXp Realty

Found Realty | February 14, 2022

Found Realty has always prioritized the human element of the real estate business. Now, the Houston-based brokerage is taking that a step further by partnering with eXp Realty, one of the fastest-growing real estate companies in the country, to provide agents in Houston with high-tech virtual tools to better serve clients. Founded in 2002, eXp Realty's in-depth virtual platform provides real estate professionals with robust growth and development tools, as well as access to a collaborative network of 73,000 agents. Found Realty owner, Jena Turner, believes this new partnership will be instrumental in helping aspiring local agents break into real estate faster and allow seasoned agents to level up existing skills. Real estate professionals are key to helping people navigate two of life's toughest decisions: buying or selling a home. By investing in the growth of our real estate professionals and providing them with the best tools possible, we'll be able to help more people through this important process." Turner said. The number of agents on the Found Realty team has grown by more than 400% in the last year. Turner says eXp's platform will allow her organization to continue expanding while connecting more independent real estate professionals to shared resources. About eXp Realty: eXp Realty is the largest residential real estate brokerage by geography in North America. It is also one of the fastest-growing firms worldwide with more than 73,000 agents in the United States, Canada, the United Kingdom, Australia, South Africa, India, Mexico, Portugal, France, Puerto Rico, Brazil, Italy and Hong Kong.

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