REAL ESTATE INVESTMENT
Barterlet | March 14, 2022
Leading commercial real estate platform, Barterlet announced on March 11th, that it has signed an agreement to secure a 50,000 sq ft office building in Parma Heights, Ohio. The property will be available for barter. With the agreement, Barterlet aims to connect landlords directly with businesses.
Barterlet serves landlords and business owners with the opportunity to work on a percentage rental basis. This gives the landlord a chance to earn from their tenant’s operations. The service delivers an unprecedented opportunity in the commercial real estate space.
We are ecstatic to makeBarterleta market shaker and mover in the commercial real estate space. It's been long overdue for a change. You would think this would have been done sooner since the industry has been clobbered by the move to online and a host of other factors, but nothing happens before its time, I guess. It's rewarding to see how excited property and business owners are about this. Our model is a great supplement for filling vacancies and bringing back the experience of having a community that's flourishing."
Garland Shields, founder and CEO of Barterlet
REAL ESTATE TECHNOLOGY
Placer.ai | November 12, 2021
Placer.ai, the leader in location analytics and foot traffic data, released its Void Analysis tool today. Void Analysis is an easy-to-use interactive tool that empowers shopping center owners or leasing representatives to find the ideal tenants for any retail space. Prospective tenants are ranked and ordered based on a variety of factors, and a list of tenants is then automatically produced, quickly identifying the ideal candidates and candidate types for any vacant retail space.
"The retail real estate market is experiencing an unprecedented moment of change and the role of data in guiding decision-making is only increasing. Placer's Void Analysis tool enables CRE professionals to rapidly identify the ideal fit for any retail space based on a variety of critical factors. With this information, ideal candidates can be quickly identified and the pitch strengthened with objective, reliable location analytics. The result is a unique opportunity to help CRE professionals make better decisions, and faster than ever before."
- Placer.ai Co-Founder and CEO Noam Ben-Zvi.
Void Analysis consists of two main elements:
Analyze top tenants
Top potential tenants for any shopping center vacancy based can be identified based on their Relative Fit Score (RFS).
The Relative Fit Score is based on several parameters including demographic fit score (DFS), cannibalization rate, average monthly foot traffic, and co-tenancy fit.
Learn more about potential tenants
Dive deep into the match between your shopping center and a
prospective tenant, including the breakdown of which factors suggest strong potential success.
Gain a detailed look at key metrics like household income, gender, age, frequent co-tenants, and other parameters to help sharpen the focus and customize the search to account for more variables.
Void Analysis is currently available to all Placer.ai subscribers.
Silicon Valley-based Placer.ai is the most advanced foot traffic analytics platform, allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities.
REAL ESTATE TECHNOLOGY
Rentgrata | November 09, 2021
RentPath, a Redfin company, and leading marketing technology and services platform for the rental industry announced an exclusive partnership with apartment industry innovator, Rentgrata.
As RentPath continues on its mission to provide the most immersive, informative and information-rich experience for apartment hunters, the integration with Rentgrata will allow its users to connect with current residents of apartment communities, directly from the property listing. This innovative feature is particularly relevant in the post-Covid era as it enables prospective renters to gain familiarity with locations, sight unseen.
Rentgrata and RentPath share a commitment to giving prospective residents rich and meaningful insight on their journey to finding a new place to live. Moving to a new place is a huge decision and we are so pleased to be able help inform that decision for RentPath's millions of users by connecting them to potential new neighbors. With direct access to residents, they can ask the questions that are truly important to them.
- Ben Margolit, Rentgrata's CEO and co-founder
This integration is the latest in a number of exciting moves for RentPath, which was acquired by Redfin, a pioneer in the real estate industry, in early April 2021.
We are thrilled to partner with Rentgrata, The social proof that comes from direct resident referrals in our listings represents the latest in a number of innovations we are introducing to provide the richest, most informative and immersive experience for our users. Getting insight into the experience of existing residents brings a powerful trust signal for potential renters. We believe this will help renters lease with confidence, and drive even better conversions for our customers. Everyone benefits.
- Jon Ziglar, RentPath's CEO
This addition to RentPath's rental search experience is one of several exciting innovations in recent weeks. Jon Ziglar and the RentPath team are attending National Multifamily Housing Council's OPTECH Conference in Washington DC this week and will be sharing updates with attendees. The RentPath team is located at booth #235 at the event and will be providing more information about this new partnership throughout the conference.
RentPath is the only marketing and automation platform that engages prospective residents through the entire renter journey, maximizing leads and occupancies with unparalleled ROI. Through its broad network of rental listing sites including rent.com, ApartmentGuide.com and Rentals.com, RentPath connects property owners and managers with over 10 million high-intent, in-market renters per month. In addition, the RentPath platform powers a full suite of best-in-class digital marketing solutions across search advertising, social media, email marketing, web chat, resident communication, reputation management and more. RentPath's holistic solutions simplify the rental search experience for renters while driving occupancies and efficiencies for property managers and owners. RentPath is a Redfin Company.
Rentgrata is the first renter insights platform that creates connections and builds community for multifamily communities. As the only messaging platform for prospective and current residents to connect and share feedback, Rentgrata facilitates real conversations, while delivering data that helps multifamily professionals better understand renter needs. By helping apartment buildings feel more like communities, Rentgrata reduces resident turnover and increases NOI, while offering residents the chance to capitalize on referral incentives and connect in new ways.