Real Estate Technology

The Real Estate Staging Association publishes the 2020 Home Staging Statistics Consumer's Guide to Real Estate Staging

The Real Estate Staging Association,defines home staging as the preparation of residential or commercial properties for sale in the real estate marketplace. The primary objective of home staging is not to decorate, but rather bring the property up to a level that it will appeal to the greatest number of potential buyers that will pay the highest price possible. Professional real estate stagers use their knowledge of design trends, real estate ethics, and property renovation solutions to help the seller achieve their goals. Included in the guide is a study of 13,000 staged homes and found that 85% of staged homes sold between 5-23% over list price. RESA found that with a typical investment of 1% of list price, 75% of sellers saw an ROI of 5-15%.

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