Real Estate Technology

The Real Estate Staging Association publishes the 2020 Home Staging Statistics Consumer's Guide to Real Estate Staging

The Real Estate Staging Association,defines home staging as the preparation of residential or commercial properties for sale in the real estate marketplace. The primary objective of home staging is not to decorate, but rather bring the property up to a level that it will appeal to the greatest number of potential buyers that will pay the highest price possible. Professional real estate stagers use their knowledge of design trends, real estate ethics, and property renovation solutions to help the seller achieve their goals. Included in the guide is a study of 13,000 staged homes and found that 85% of staged homes sold between 5-23% over list price. RESA found that with a typical investment of 1% of list price, 75% of sellers saw an ROI of 5-15%.

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Real Estate Technology

Barings and Foulger Pratt Close Acquisition of $50+ Million Build-to-Rent Community in Raleigh, NC

Business Wire | October 19, 2023

Barings, one of the world’s largest diversified real estate investment managers, today announced its joint venture with Foulger Pratt to acquire a 172-unit build-to-rent (BTR) community in the Raleigh, N.C. metropolitan area. The $50+ million acquisition marks Barings’ entrance into the BTR market and builds on the firm’s $12.5+ billion* U.S. real estate equity platform. The transaction brings Foulger Pratt’s BTR portfolio to 700 homes and approximately $250 million in investment across North Carolina and Maryland. “We believe build-to-rent is one of the fastest growing segments of the housing market given demographic trends, evolving consumer preferences, and a national housing shortage,” said Joe Gorin, Barings’ Head of U.S. Real Estate Equity. “We are excited to partner with the well-established team at Foulger Pratt on our first BTR acquisition and look forward to deploying more capital into attractively priced assets as we scale our capabilities in this segment.” “Foulger Pratt is excited to continue its investment in the Carolinas through the delivery of quality rental housing in partnership with Barings – one of the world’s leading investment managers,” said Cameron Pratt, Chief Executive Officer of Foulger Pratt. The community will consist of 89 townhomes and 83 single-family detached units situated on 39 acres in Wendell, N.C. – just east of Raleigh. The initial deliveries of homes are expected to be available for lease in H1 2024. “We anticipate strong job, population, and household growth in this emerging submarket and believe this property will be well-positioned to offer an affordable rent alternative, a high quality of life, as well as easy access to key employment centers and top-tier universities,” said Kevin Miller, Barings’ Head of Real Estate Acquisitions, Eastern U.S. Barings has been investing in U.S. real estate equity for nearly 30 years and today has $35.5 billion* in U.S. real estate AUM across equity and debt, with nearly 130 dedicated real estate investment professionals across six U.S. offices managing more than 550 assets.

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Real Estate Investment

Shopoff Realty Investments Sells Fully Entitled Moss Street Townhome Development in Chula Vista

PR Newswire | October 05, 2023

Shopoff Realty Investments ("Shopoff"), a national manager of opportunistic and value-add real estate investments, announced today that the company has successfully sold its 141-unit Moss Street Townhome project to Shea Homes. "This townhome development will be a wonderful addition to this evolving neighborhood of Chula Vista that will also soon be home to the $1 billion Chula Vista Bayfront Redevelopment Project, located less than one mile away," explained Shopoff Realty Investments President and CEO William Shopoff. The 6.94-acre property is located in Chula Vista, California, at the intersection of Moss Street and Industrial Blvd. Formerly approved for light industrial uses, Shopoff worked diligently with the City of Chula Vista to secure project entitlements. The entitlements allow the property to be developed into a gated housing community featuring 141 three-story attached townhomes. "Future residents will be able to enjoy the area's robust amenities for years to come, and we are proud to see this property move forward towards development, bringing some much-needed housing to the area," Shopoff added. About Shopoff Realty Investments Shopoff Realty Investments is an Irvine, California-based real estate firm with a 31-year history of value-add and opportunistic investing across the United States. The company primarily focuses on proactively generating appreciation through the repositioning of commercial income-producing properties, the entitlement of land assets and development projects. The 31-year history includes operating as Asset Recovery Fund, Eastbridge Partners and Shopoff Realty Investments (formerly known as The Shopoff Group). Performance has varied in this time frame, with certain offerings generating losses.

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Real Estate Technology

Peachtree Group Announces New Brand Positioning and Logo

Peachtree Group | September 21, 2023

Peachtree Group, an investment firm with a diverse portfolio of commercial real estate assets, announced a refreshed corporate brand position to showcase better the company's fully integrated investment and service platforms. Accompanying the new brand position is a powerful new tagline, ‘Guided by Intuition, Grounded by Expertise.’ This succinct expression captures the essence of Peachtree Group's approach to investment strategies. The firm combines its intuitive understanding of commercial real estate with the wisdom of years of experience to make informed decisions that drive growth and deliver exceptional results. "Our dedication to branding has empowered us to maintain a competitive advantage in attracting top-tier talent, ensuring we consistently have the finest minds and skills to navigate a rapidly evolving business landscape," said Greg Friedman, Peachtree Group's CEO and managing principal. "Furthermore, our strategic branding approach, focused on unifying our extensive range of businesses, is positioned to unlock even more of the untapped potential within our investment platform. This platform, which has already demonstrated its value in the hospitality sector, has been instrumental in our successful expansion and diversification into other real estate sectors and ventures." The company has consolidated all affiliated brands under the Peachtree Group umbrella. This change unifies the Company's diverse portfolio of brands, including Stonehill and Peachtree Hospitality Management, into Peachtree Group Credit and Peachtree Group Hospitality Management, respectively. "By bringing the company's brands together, we aim to leverage our collective strengths, streamline our operations and provide an enhanced experience for our valued partners," Friedman said. Alongside the rebranding, Peachtree Group has unveiled a new logo that combines the simplified representation of a tree with the capital letter P letterform. It succinctly champions the company's roots and remarkable growth it achieved since its inception in 2007, driven by deep expertise and strategic foresight. "The introduction of our refreshed brand position and logo marks an exciting new chapter in Peachtree Group's journey," said Jatin Desai, Peachtree Group's CFO and managing principal. "The consolidation of our affiliated companies under one unified name reflects our commitment to delivering a seamless and cohesive experience to all our stakeholders. Our new tagline embodies the balance of our innovative vision and the profound expertise that underpins our success." About Peachtree Group Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. The company has executed hundreds of investments since its inception, focusing on real estate acquisition, development and lending valued at $9.0 billion in total market capitalization. Today, Peachtree manages over $2.5 billion in equity, augmented by services designed to protect, support and grow its investments.

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