MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
PRnewswire | March 23, 2023
Evocalize, the industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce its partnership with Side, the industry's only real estate brokerage platform that empowers top-producing agents, teams and indies to create and grow their own business. Together, Evocalize and Side are drastically improving the way real estate agents approach local digital marketing on Google, Facebook, and Instagram by allowing the most sophisticated lead generation programs to be launched with push-button ease.
The partnership allows Side to offer its network of market-leading boutiques a powerful new tool for reaching and engaging their target audiences. Side's Digital Campaign Builder, powered by Evocalize technology, will leverage full MLS integration to provide highly-targeted, data-driven campaigns that reach consumers at the most opportune times and in the most relevant locations. Users can easily designate the program they want to launch, in which geographic area, and how much they want to spend. Once a campaign is approved, the technology will automatically optimize spend across Google, Facebook, Instagram and TikTok, displaying their ads on the channels most likely to drive engagement and quality leads.
Evocalize's technology supports businesses across industries, including residential and commercial real estate, mortgage, insurance, senior living, financial services, restaurants, franchises, travel and more. Its Collaborative Marketing Platform with EVOLVE artificial intelligence layer is designed to help national brands and technology platforms, like Side, take the complexity out of local digital advertising for themselves and their distributed users. The platform uses real-time data for automation and machine learning algorithms to optimize performance across multiple ad platforms, ensuring that ads are seen by the right people, in the right place, at the right time.
"We are excited to be partnering with Side, a company with a strong track record of empowering the most successful agents and teams in the industry. The common goal of both of our companies is to empower local agents and operators with the tools they need to grow their business," said Evocalize CEO, Matthew Marx. "Together, we are making it easier than ever for agents in the Side community to achieve their local marketing goals using the most sophisticated, data-driven techniques in just a few clicks."
The partnership between Evocalize and Side is a game-changer for agents and teams looking to invest in local digital advertising and stand out in their local markets. With Side's expertise and Evocalize's innovative technology, boutique companies in Side's network can now reach their growth targets more effectively and efficiently than ever before.
About Evocalize
Evocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a partner in Facebook's Real Estate Top Provider Initiative and is a recipient of HousingWire's Tech100 awards in both Real Estate and Mortgage. Evocalize's technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. For more information, visit evocalize.com.
About Side
Side is the only brokerage platform that exclusively partners with top-performing agents, teams and independent brokerages to create and grow their own boutique brands without the cost, time or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their businesses and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit side.com.
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REAL ESTATE TECHNOLOGY, MORTGAGE AND LENDING
Businesswire | March 31, 2023
Accelerate Investment Partners and CBRE Investment Management (CBRE IM) have launched Accelerate Infrastructure Opportunities, a new strategy to invest in digital and renewable real property interests across North America.
Accelerate’s infrastructure strategy acquires, owns and manages investments in ground leases and land under critical infrastructure assets that generate long-term, sustainable cash flow, such as cellular infrastructure, billboards and renewable assets, including wind, solar, storage and EV charging projects.
“We are excited to have a strong, supportive partner in CBRE IM to help fund our company’s growth,” said Brennan Potts, founder and CEO of Accelerate. “Our ability to invest through the development and operations of an infrastructure project, with committed and long-term capital from a partner who shares our values, places us in a leading position within the industry to better serve our customers.”
Accelerate focuses on developing mutually beneficial, long-term relationships with property owners, tenants, developers, operators and brokers. Accelerate believes its collaborative approach and creative capital solutions can provide value to its partners, while also delivering differentiated risk-adjusted returns for investors.
“Accelerate’s long-term partnership focus on acquiring real property interests under renewable and digital infrastructure projects provides an innovative way to deploy capital in the infrastructure 2.0 assets that we believe will thrive in the new digital, green economy,” said Robert Shaw, managing director, private infrastructure at CBRE IM. “Accelerate has a proven track record of helping property owners, developers and operators maximize the value of their properties or projects with agility, speed and certainty of closing, which makes them an excellent partner.”
In addition to Mr. Potts, Accelerate’s management team leading the strategy includes industry veterans Brandon O’Gara (managing partner and chief financial officer), Graeme Kavanagh (partner and chief revenue officer), Josh Castillo (partner and chief investment officer, infrastructure) and Brenda Hurst (partner and chief operating officer).
About Accelerate Investment Partners
Accelerate acquires, owns and manages real property investments under energy and infrastructure locations that provide long-term, sustainable cash flow. Founded in 2016 and headquartered in Plano, Texas, Accelerate manages more than 1,200 real property interests across the United States with $500 million in combined assets and capital commitments. The company’s mission is to deliver impactful value for investors, property owners and tenants through a values-based approach to investments that support a secure and sustainable future.
About CBRE Investment Management
CBRE Investment Management is a leading global real assets investment management firm with $149.3 billion in assets under management* as of December 31, 2022, operating in more than 30 offices and 20 countries around the world. Through its investor-operator culture, the firm seeks to deliver sustainable investment solutions across real assets categories, geographies, risk profiles and execution formats so that its clients, people and communities thrive.
CBRE Investment Management is an independently operated affiliate of CBRE Group, Inc. (NYSE:CBRE), the world’s largest commercial real estate services and investment firm (based on 2022 revenue). CBRE has approximately 115,000 employees (excluding Turner & Townsend employees) serving clients in more than 100 countries. CBRE Investment Management harnesses CBRE’s data and market insights, investment sourcing and other resources for the benefit of its clients. For more information, please visit www.cbreim.com.
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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
PRnewswire | April 19, 2023
Pay Ready, multifamily's leading post-resident payment technology, announces their software has streamlined property management operations and enhanced resident experiences for Western Wealth Communities, Phoenix, Arizona.
Western Wealth Communities (WWC) has always focused on excellence in every aspect of its operations, and with the addition of Pay Ready's predictive analytics and automated outreach, the company has changed the way it operates across the portfolio since 2020. The cloud-based software has allowed WWC to effortlessly manage and track all post-resident activity. This includes streamlining the post-resident move-out process, which has reduced administrative burden and provides their onsite teams with more time to focus on the daily operations and resident needs.
"We have been thrilled with the partnership, it has taken our property management operations to the next level," says Jennifer Staciokas, President, at Western Wealth Communities. "The efficiencies of having this centralized platform have allowed our onsite teams to provide a better service to our residents and have produced new opportunities for our teams to succeed and grow. Having the insight into our recovery efforts along with the significant lift in recovery payments truly aligns with our core value of striving for excellence at every point," further states Staciokas.
"We were excited when we had the opportunity to partner with Western Wealth Communities in 2020 and I could not be more proud of our organization and the operational impact that has been made. Our centralized platform not only provides a robust solution for the owners and operators but also for the resident. Pay Ready's post-resident technology is truly a solution that continues to improve Western's overall operational efficiencies and drive their business forward," states Lynn Musil, Pay Ready's Chief Executive Officer.
About Western Wealth Communities
WWC has developed a proven system for investing in multifamily properties in key real estate markets across the U.S. WWC offers investment partners the opportunity to invest in properties with substantial value-add opportunities. Since its inception, WWC has successfully completed more than $6 billion in real estate transactions representing more than 27,000 total units. WWC's vision is to build wealth for its investment partners with industry-leading returns. A people-first approach promotes excellence at every point; with highly efficient operations and a true commitment to our communities. For more information, please visit westernwealthcommunities.com
About Pay Ready
Since 2016, Pay Ready's innovative post-resident payment technology has revolutionized the way owners, operators, and residents engage with post-resident account receivables. Pay Ready has formed major partnerships nationwide in 3 million multifamily units with over $1 billion in serviced receivables. Pay Ready outperforms traditional post-resident payment processes and aids in brand protection. Pay Ready's advanced technology has empowered property owners and operators to focus on revenue generation and growth while leaving the arduous process of debt management to Pay Ready. For more information. Please visit payready.com.
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