MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
Addressable | March 15, 2023
On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy.
SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities.
SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website.
Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses."
(Source – Business Wire)
About Addressable
Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.
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REAL ESTATE TECHNOLOGY, ASSET MANAGEMENT
Businesswire | May 11, 2023
CBRE Group, Inc. (NYSE:CBRE) today announced that its property management group has formed a global strategic partnership with Deepki that will bring Deepki Ready, one of the world’s most extensive landlord-focused real estate sustainability data-intelligence platforms to the commercial properties CBRE manages for investors around the world.
CBRE has been using Deepki for properties it manages in the United Kingdom for more than two years; Deepki is now being deployed across CBRE-managed properties throughout Continental Europe, with plans to begin using Deepki in the Americas and the Pacific region as the next step in a global rollout. In an exclusive reseller agreement, CBRE can also offer Deepki Ready directly to its property management clients in the Americas and Asia Pacific region.
In addition, CBRE will make a strategic investment in the rapidly growing, nine-year-old software-as-a- service (SaaS) company, securing a minority share.
“Property owners are increasingly turning to CBRE for help in meeting their decarbonization and other sustainability goals,” said Emma Buckland, global president of Property Management at CBRE. “Deepki is a leading sustainability data-intelligence platform for real estate that provides deep insights that will enable our teams to take informed actions at the building level. This will help us embed sustainability best practices–and add real value–at properties we manage around the world.”
Operating in more than 50 countries, Deepki’s platform enables its customers to collect energy, water and waste consumption data, gain a comprehensive view of environmental performance at a portfolio- and asset-level, establish investment plans to reach net zero, and measure results. It provides superior capabilities for meeting increasingly stringent regulatory and other reporting requirements, as well as for voluntary sustainability initiatives.
Commenting on the new partnership, Vincent Bryant, CEO and co-founder of Deepki, said: “We are extremely proud to be partnering with CBRE, whose outstanding reputation in the real estate space speaks for itself. This partnership is a validation of our market-leading solution and marks a crucial step in our go-to-market strategy to help real estate players tackle climate change and meet net zero targets, particularly in the Americas and the Asia Pacific region.”
Buildings are reportedly responsible for approximately 40% of the world’s carbon emissions, and many institutional investors and multinational corporations, including CBRE, have joined the global effort to combat climate change by pledging to reach net zero emissions by 2040.
In March 2022, Deepki raised €150 million in a Series C round of funding, which was jointly led by Highland Europe and One Peak Partners. Other investors include Bpifrance, through their Large Venture fund, Revaia, Hi Inov, Demeter and Statkraft Ventures.
About CBRE Group
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2022 revenue). The company has approximately 115,000 employees (excluding Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves a diverse range of clients with an integrated suite of services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com. We routinely post important information on our website, including corporate and investor presentations and financial information. We intend to use our website as a means of disclosing material, non-public information and for complying with our disclosure obligations under Regulation FD.
About Deepki
Founded in 2014, Deepki has developed a SaaS solution that uses data intelligence to guide real estate players in their net zero transition. The solution leverages customer data to improve assets’ environmental performance and maximize asset value. Deepki operates in 52 countries, with over 350 team members across offices in Paris, London, Berlin, Milan and Madrid. Deepki serves clients including Generali Real Estate, SwissLife Asset Managers and the French government, helping to make their real estate assets more sustainable at scale.
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REAL ESTATE TECHNOLOGY, AGENT
Businesswire | May 15, 2023
CertifID, a leading wire fraud protection company, today announced the availability of an identity verification solution to help title agencies and real estate firms combat seller impersonation fraud. The solution augments CertifID’s existing capabilities that evaluate more than 150 markers of fraud, including the verification of wiring instructions and bank account information.
The new solution is aimed at addressing an alarming increase in seller impersonation scams involving vacant land. The real estate industry overall continues to be a top target for fraud, according to the Financial Crimes Enforcement Network (FinCEN). Vacant lots scams in particular have been fueled by a downturn in existing home sales paired with an increase in vacant land prices, as noted by the National Association of Realtors (NAR).
The news also follows an advisory issued by the U.S. Secret Service Cybercrime Investigations division in January, citing a “sharp increase in reports of real estate fraud associated with vacant and unencumbered property.” According to CertifID’s own research, 73% of real estate firms have seen a year-over-year increase in seller impersonation fraud attempts since the start of 2023.
To help detect seller impersonation fraud, CertifID recommends the use of its solution to comprehensively verify the identity of a seller in any property sales involving vacant land. The solution includes the use of device verification, multi-factor authentication and knowledge-based authentication to triangulate and verify the identities of sellers.
Here’s how it works:
At the beginning of the closing process, the title company works with the listing real estate agent to initiate a request for seller information through CertifID;
CertifID then performs a series of security checks that assess the risk of fraud;
If CertifID determines a high risk of fraud, a request for additional proof of ownership from the seller is made;
Any change in seller parties or payment details should trigger an additional request to re-verify identity before closing funds are sent.
The solution from CertifID also includes wire fraud insurance of up to $1M per transaction for sellers that are verified through the solution.
“Most of our transactions are with remote sellers, so it’s nearly impossible for me to verify identity in person,” said Christian Ross, President of Ross Law | Ross Title. “I’ve evaluated a number of ID validation tools to solve for this problem, and none of them provided the level of security that CertifID provides.”
“This latest increase in seller impersonation scams coincides with the adoption of virtual closings and the ongoing acceleration in cyber fraud activity,” said Tyler Adams, CEO of CertifID. “With a majority of U.S. states seeing a net increase in vacant land sales, the industry has to respond by upgrading its payments fraud protection capabilities. CertifID is providing this new solution to help title agencies and real estate firms secure and insure their transactions, as well as protect their client community.”
About CertifID
CertifID is a leader in wire fraud protection. The company safeguards billions of dollars every month from fraud with advanced software, insurance, and proven recovery services. Trusted by title companies, law firms, lenders, realtors, home buyers and sellers, and others, CertifID provides further peace of mind with up to $1M in direct coverage on every wire it protects.
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