MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
Addressable | March 15, 2023
On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy.
SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities.
SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website.
Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses."
(Source – Business Wire)
About Addressable
Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.
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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
Tavant | March 08, 2023
On March 07, 2023, a Silicon Valley-based custom AI-powered solutions provider, Tavant, announced the launch of Proptech 3.0, its latest phase in Real Estate Technology. This phase of Tavant's Proptech evolution introduces innovation to the real estate industry by providing end-to-end solutions and AI-powered analytics that optimize the ecosystem for all stakeholders. Its extensive and reliable knowledge base allows its partners to unlock the maximum potential of their data while achieving impact and quality at each stage of the data monetization process. Additionally, its multi-sector, multi-generational experience allows scaling start-ups and industry leaders like the nation's third-largest home builder to empower the digital transformation of its adjoining business units to increase flexibility and efficiency, creating a more complete and overall competitive business.
Tavant's revolutionary Touchless Lending® automation solution enabled 9,656 homeownership dreams per day, underwrote more than 80,000 loans, and improved revenue by 250% from the prior year on customer growth of 200%. At the same time, the Proptech sector has been stable over the past year. In addition, Tavant has remained dedicated to its craft and has been awarded the 'HousingWire Real Estate Tech 100 Award' for the third consecutive year.
Tavant develops automated solutions to improve how buyers, sellers, and investors use mobile apps and search engines to find realtors and other critical resources. It automates and optimizes data workflows for enterprises of all sizes to launch revolutionary digital-first solutions and help them become industry leaders. It delivered custom technology solutions to a partner hyper-focused on building affordable housing, automating the end-to-end loan application process, and connecting third-party financial systems while working with actively changing state regulations to create one seamless and effective system for partners, providers, and consumers.
About Tavant
Tavant, a digital products and platforms provider, offers impactful results to North America, Europe and Asia-Pacific customers. Based in Santa Clara, California and established in 2000, the company employs more than 3000 people. Its talent extends beyond the residential real estate market. It is the premier implementation partner for businesses seeking to transform, scale, and stay ahead of the curve, with its 23 years of resilience, recent expansion into Europe and Asia-Pacific, and metamorphic milestones. It has created an AI-powered intelligent lending enterprise by reimagining customer experiences, driving operational efficiencies, and enhancing collaboration.
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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
Marcus & Millichap | February 01, 2023
On January 31st, 2023, Marcus & Millichap, a renowned commercial real estate brokerage company specializing in investment sales, research, financing, and advisory services, signed an exclusive representation agreement with Deep South Studios LLC to secure joint venture equity for the development of Deep South Studios Phase I.
The project is based in New Orleans, Louisiana, and involves the construction of a 262,560-square-foot, full-service television and film production facility. The sponsor, Deep South Studios LLC, is represented by Henri M. Kessler and Eric Michael Anton of Marcus & Millichap's Global Capital Division.
The facility's primary utilities are operational, and three buildings are functional and generating revenue. The site is wholly authorized and ready for development. Two production offices, six sound stages varying in size from 16,500 to 30,000 sq. ft., and vendor buildings totaling 99,000 sq. ft. will form the project. There will be a construction mill for creating world-class sets, a grip and lighting installation, and as many as one thousand parking spaces.
The facility is situated on a 20-acre site, the largest contiguous tract of undeveloped land in the heart of New Orleans. Located on elevated ground on the west side of the Mississippi River in the Algiers area, it is accessible from Interstate 10 and Louis Armstrong New Orleans International Airport. The French Quarter and the central commercial district of the city are nearby.
About Marcus & Millichap, Inc.
Marcus & Millichap was founded in 1971 to foster a culture of long-term relationships and collaboration. Headquartered in Calabasas, California, it is a leading brokerage firm focusing on commercial real estate investment sales, research, financing, and advisory services. The company combines expert market knowledge, an excellent brokerage platform, and exclusive access to inventory to realize exceptional results for clients. Today, it is one of the leading firms in the real estate investment sales and financing industry, with over 80 offices and almost 2,000 financing and investment sales professionals in Canada and the United States.
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