REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
Matterport Inc. | February 16, 2023
On February 15, 2023, one of the leading digital transformation companies, Matterport, Inc., announced its Digital Pro, an all-in-one marketing solution now available in the US for real estate agents. Digital Pro integrates the innovation of Matterport's 3D digital twin technology and content production and integrated marketing to design the industry's most affordable and complete marketing package to help real estate agents get more clients and sell homes faster. Matterport will deliver professional-level HDR photos, a 3D tour, a 2D floor plan, and a preview video for customers within 1-2 business days at a low flat rate in a single appointment.
Digital Pro offers real estate professionals the required media assets to market, sell and promote their properties via one partner. It provides a simplified package and a full suite of visual marketing tools where agents can focus more on selling the properties faster and gaining listings by raising the standards of what buyers and sellers expect from a home listing company.
With Digital Pro, real estate agents can work with a single partner to make all the media assets they need to market, sell, and promote their properties. In addition, agents can focus more on getting listings and selling homes faster if they have a complete set of visual marketing tools in a simple package. This raises the bar for buyers' and sellers' expectations from a home listing. The Digital Pro Package consists of HDR photos to compose the views of the property's selling points, a 3D tour for prospective buyers for a virtual visit to the property, a 2D floor plan with accurate dimensions automatically creates visual spatial data, and a preview video of 10 to 15 seconds for a quick view of the property.
About Matterport Inc.
Matterport, Inc., founded in 2011, is at the forefront of the digital transformation of the built environment. Its innovative spatial data platform converts buildings into data to increase the value and accessibility of every space. Millions of buildings in 177+ countries have been turned into immersive Matterport digital twins to improve every part of a building's lifecycle, from planning, construction, and operation to documentation, appraisal, and marketing.
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BROKERAGE, REAL ESTATE TECHNOLOGY
United Real Estate | February 20, 2023
In Charleston, a unique real estate residential model is being introduced by two United Real Estate franchise owners who have partnered. The new model is unlike traditional brokerages, their office provides training, award-winning technology, and brokerage support without charges as a commission split from the agents.
For Winston Velpula and Brenda Daly, the co-owners, Charleston was an obvious choice with tremendous opportunities in the city. With a flourishing economy propelled by the presence of Fortune 500s and prominent employers, Charleston boasts numerous well-compensated employment opportunities. Additionally, the city's income per capita exceeds the national average by 4%. Furthermore, the city's metropolitan population of 800,000 contributes to a robust real estate market, which some consider nearly impervious to economic downturns.
Daly and Velpula know how to develop informed professionals with skills to achieve clients' goals. United | Charleston offers thorough agent training, focus, skill, and service development. Real estate agents are taught to do their research to make sure the property and its surrounding area are a good fit for a client. Marketing plans are modified to reach more buyers and develop more valuations based on competitive research. The office is in Mount Pleasant, off state highway 17, at 735 Johnnie Dodds Blvd., Suite 100.
About United Real Estate
United Real Estate is a division of United Real Estate Group, established in 2011, and aims to solve the challenges agents and brokers face in maintaining profitability in a competitive marketplace. With its agent-centric model, brokers can provide their agents with scalable technology solutions that reduce delivery costs as their businesses expand without having to split commissions. In addition, the company offers updated training, marketing, and technology tools to brokers and agents under a transaction-based agent commission model. United Real Estate, based in Dallas (Texas), operates in 32 states with 148 offices and around 18,000 agents. The company's sales volume for 2021 was more than$21.5 billion.
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REAL ESTATE TECHNOLOGY,REAL ESTATE INVESTMENT
Lessen | January 17, 2023
Lessen, the leading tech-enabled outsourced property services platform, recently announced the strategic acquisition of facilities maintenance technology leader SMS Assist.
By combining the complementary strengths of both organizations, Lessen will continue to address real estate's pain points, offering its clients a scalable, tech-enabled enterprise solution for residential and commercial services. As a result, the companies will serve around 250,000 residential and commercial properties nationwide, enabling approximately 2.5 million repair and maintenance orders annually, in addition to expanding their property services.
The transaction is completed with stock and cash, with Lessen raising roughly $500 million in combined new debt and equity. SMS Assist stockholders exchanged a portion of SMS stock for Lessen stock, resulting in a combined company valuation of over $2 billion. Debt and equity investors, including Värde Partners, Monroe Capital, and Koch Real Estate Investments, assisted with this transaction. Invitation Homes and American Homes 4 Rent are among the clients who invested in the deal with Lessen.
Following the conclusion of the transaction, Lessen's Jay McKee will continue to serve as Chairman of the Board of Directors and CEO of the newly-merged company. He states, "Lessen recognized early on the opportunity to provide an enterprise-level solution that solved the real estate industry's long-tenured property services pain points." He added, "This deal demonstrates the increasing demand within the underpenetrated, $330 billion addressable North American property services market for a unified, extensible delivery platform that provides transparency, efficiency and data-driven insights for the entire real estate ecosystem including investors, owners, managers and service providers.
(Source – Business Wire)
The new, unified technology platform will allow various service providers—from painters, contractors, and plumbers to electricians and more—to work as one on a national scale, which was previously impossible. The quality of this work will be supervised and inspected by Lessen's in-house project managers. This integrated solution will assist owners in overcoming skilled labor shortages while lessening administrative burden, enhancing project efficiency, and providing real-time project updates.
About Lessen
Lessen is the only end-to-end tech-enabled solution for outsourced real estate property services that delivers consistency, quality, and speed at scale, focusing on single-family and multifamily rental renovations, turns, and maintenance. Through automation and real-time analytics, the firm's technology suite is disrupting and modernizing a project management space that is still reliant on traditional organizational and communication models. The company's professional field project managers provide on-the-ground service, utilizing a network of verified service professionals in over 40 markets across the country, all powered by its proprietary technology platform.
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