REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
Businesswire | May 09, 2023
EasyKnock, the first technology-enabled residential sale-leaseback platform, today announced its acquisition of Ribbon, a pioneer of powerbuying and cash offer solutions. The transaction is a major milestone for the real estate industry, bringing together homebuying, homeselling, and agent solutions into one unified and simplified experience.
“We are thrilled to bring Ribbon and EasyKnock’s cutting edge financial products together under one roof to provide more options and a competitive advantage to consumers and industry partners nation-wide,” said Jarred Kessler, CEO and co-founder of EasyKnock. “This marks the beginning of a new wave of innovation in the real estate sector, the advent of PropTech 3.0. By combining these product suites and offering solutions for every stop along the homeownership journey, we are better positioned to responsibly empower more families with the financial flexibility and control they need to achieve their goals.”
In bringing the teams together, EasyKnock is accelerating the development of its marketplace planned to launch later this year; a new, more fulsome suite of products and services that will offer consumers alternative ways to buy and sell, finance new homes, and utilize their equity in one place. Recognizing that a new way is needed, the marketplace will benefit everyday Americans with convenience, cost savings, and the competitive edge afforded by the combination of multiple services, positively impacting not only existing and prospective homeowners, but the industry altogether.
“Making homeownership achievable has been Ribbon’s mission and guiding light since its inception. EasyKnock and Ribbon share a vision of enhancing consumer choice in the industry, facilitating its success and enabling a more simplified buying and selling experience.” said Shaival Shah, CEO and co-founder of Ribbon. “We are thrilled to come together with EasyKnock and their pioneering sale-leaseback offering to provide solutions to more and more people. Combined with Ribbon’s award-winning homebuying solutions and network of 90,000 agents and lenders, we are motivated to empower consumers across the country.”
Both EasyKnock and Ribbon have forged strong partnerships in residential real estate by using best-in–class technology that connects consumers with loan officers, real estate agents, and other participants in the homebuying and home selling experience. Following the acquisition, the EasyKnock and Ribbon teams will work with strategic partners to bring their expanded product suite to key markets with an eye towards national expansion.
Goodwin Proctor, a global law firm, acted as legal advisor and Temple View Capital, a Bethesda, Maryland-based business purpose lender, provided financing on the transaction. Terms were not disclosed.
EasyKnock is the first-to-market, technology-enabled residential sale-leaseback company in the U.S. Through innovative and accessible solutions, American homeowners who sell their property to EasyKnock can remain in their homes as renters while still getting the cash they need to pursue their financial goals. Headquartered in New York City and founded in 2016, EasyKnock has team members nationwide working to help homeowners unlock their financial freedom through non-loan programs so they can pay off debts, buy their dream home, fund a venture, and more - all while maintaining the ability to stay in their homes and communities. For more information, please visit www.easyknock.com.
Founded in 2017 in New York and Charlotte, Ribbon is on a mission to make homeownership achievable. Ribbon allows everyday families to compete on a level playing field with high-net-worth individuals and institutional buyers by upgrading their offers to winning RibbonCash Offers. As the leading real estate technology platform, Ribbon empowers agents, brokerages, and lenders to create a world-class experience for homebuyers and sellers through powerful financial products and digital workflow software.
REAL ESTATE TECHNOLOGY, AGENT
PRnewswire | April 04, 2023
Since its inception in 2020 roomvu video content platform has acquired over 110,000 real estate professionals. Funded by a Former Top Producer realtor in Vancouver, Canada, the platform initially served as a niche market insights video solution for Real Estate Agents. But throughout the past 3 years, the content has expanded to images and stories as well ads. The platfrom now also has over 3000 Mortgage Brokers and Loan Officers using the product. The Web-based solution also now provides Social Media Management, Digital ads, and Email marketing to distribute the content it creates.
Roomvu is proud to announce its partnership with the Southland Regional Association of REALTORS®, Inc. (SRAR). SRAR is a leading Real Estate organization representing over 12,000 real estate professionals in Southern California. The partnership allows roomvu's content to be integrated within SRAR's state-of-the-art internal systems, allowing agents to Single Sign On and also manage their social media through the platform. Roomvu will also provide interactive market insight videos based on SRAR's data for all agents.
Here are what most agents face when trying to market their business on social media:
Agents are not consistently posting on social media.
Agents run out of local content to post, which leads back to problem #1.
This leads to agents doing little to nothing at all (even if the brokerage creates content for them)
roomvu's technology allows for a consistent flow of Hyper-Local Content Across Multiple Channels. The platform creates Hyperlocal videos, customized to each agent and automatically posts it on every agent's social media Inc: Instagram, Facebook and Tiktok! The partnership allows for all agents within SRAR to get 1 free social media post per week on Facebook, Twitter, or Linkedin, as well as access to exclusive discounts to upgrade courtesy of SRAR.
"The world of digital and social marketing is ever evolving. roomvu has always tried to stay ahead of the trends on Digital Media Marketing for Real Estate, and this addition is the next step in that direction that broadens our marketing focus beyond agents," says Sam Mehrbod, Founder and CEO of roomvu. "We know that agents and brokerages already have millions of things to do on their plate. So we do what we do best, Creating Powerful Content. This is our largest partnership todate, empowering more agents, to start posting on social media , start a conversation with their audience, and bring them more visibility"
"SRAR is constantly looking for ways to offer our members the newest technology and resources to help them succeed." Says Rich Pisani, 2023 President of SRAR. "We are excited to add a best-in-class social media provider that is also part of NAR's REACH Canada class of 2022."
Roomvu.com is the pioneer in Video Marketing for Real Estate Agents & Mortgage Brokers, Backed by the USA's National Association of Realtors. Roomvu generates Localized & Relevant Content for over 110,000 agents across and USA & Canada. It produces hyper-local content to automate Social Media Marketing, Email Marketing, CRM and Digital Ads for real estate professionals.
About Southland Regional Association of REALTORS
The Southland Regional Association of REALTORS is the "voice for real estate" in the San Fernando and Santa Clarita valleys. Their mission is to support members in serving their community with the highest standards of ethics and professionalism, and to champion real property rights and pathways to homeownership for all.
REAL ESTATE INVESTMENT, MORTGAGE AND LENDING
PRnewswire | April 11, 2023
Indecomm, a provider of mortgage technology and services, announced today that Newfi, a technology-driven multi-channel lender, has adopted Indecomm's GeniusWorksTM. GeniusWorks combines Indecomm's proprietary automation solutions with expert mortgage talent to streamline the three most cumbersome and costly middle-office functions of the mortgage origination process: setup, processing, and underwriting.
By adopting GeniusWorks, Newfi takes its vision to reshape the home buying experience to the next level. Since GeniusWorks streamlines all workflow, processes, decisions, and tasks within the middle-office of the origination process, Newfi associates will have more time to focus on high-value customer engagement initiatives.
"Cutting-edge technology and services like GeniusWorks enable us to focus on what matters most: cultivating relationships with our home-buying customers, reducing unnecessary process burden on our staff, and driving an optimized, efficient, and cost-effective mortgage operation," said Steve Abreu, CEO at Newfi.
The GeniusWorks solution uses Indecomm's Genius suite of automation products to automate an estimated 70% of middle-office tasks and processes, reducing manual touchpoints on the part of Newfi associate, and accelerating the underwriting decision. Wherever manual intervention is needed, Indecomm's experienced staff of processors and underwriters seamlessly pick up from where automation left off.
"We are thrilled to partner with such an innovative, forward-thinking lender as Newfi," said Indecomm CEO, Rajan Nair. "Newfi is in tune with the GeniusWorks approach which delivers tangible CX gains as a result of downstream digitization, operational optimization, decision transparency, and cost control."
Indecomm launched GeniusWorks as a way for lender clients to achieve efficient, high-quality loan manufacturing while reducing the burden of vendor management and oversight. For more information about GeniusWorks, visit https://indecomm.com/genius-works
Founded more than 25 years ago, Indecomm blends intelligent automation with deep mortgage banking expertise to deliver groundbreaking mortgage innovations to the mortgage banking industry. Indecomm takes an automation-first approach, partnering with lenders, servicers, mortgage insurers, and title companies to create efficiencies at every phase of the mortgage lifecycle. Specifically, Indecomm leverage robotics process automation (RPA), supervised automation, and machine learning to tackle the industry's most complex operational challenges.
About Newfi Lending
Newfi is a multi-channel lender that is setting the standard for efficiency, transparency, and service in the mortgage marketplace. Founded by industry veterans, Newfi is committed to innovation in lending products for both consumers and mortgage brokers under the Newfi Lending brand.