REAL ESTATE TECHNOLOGY

Yardi Introduces REACH by RentCafe

Yardi | September 01, 2021

Yardi announced today the launch of REACH by RentCafe®, a comprehensive digital marketing agency for multifamily property management. The agency helps clients reach more renters, improve marketing success and reduce unproductive spend through expert creative, search marketing and strategy analysis.

REACH offers corporate and property website development as well as custom design assets ranging from logos to email templates. Search marketing services include SEO, PPC, social media management and reputation management. Marketing analytics provide instant campaign and website performance data.

"At REACH, marketing performance is our passion. From creating winning websites to delivering an unmissable search strategy, our digital marketing agency helps brands achieve their marketing potential," said Esther Bonardi, vice president of marketing and REACH at Yardi.

Several of these offerings were previously available to clients using RENTCafé Reach for search marketing. In response to the success of that program and ongoing demand, Yardi made the decision to rebrand and expand to provide a full-service marketing agency experience for its customers.

"We're excited to offer white-glove service to property management businesses that want to stand out in today's competitive online marketplace," said Catriona Orosco, director of REACH. "Enjoy premium, personalized attention from our team of creative designers, search marketing professionals and digital marketing consultants. As your marketing agency, we partner with you in ongoing conversations about your strategy including campaign analysis and performance auditing to drive the strongest results for your portfolio."

The agency is both a Google Premier Partner and Yext Certified Partner. REACH digital marketing services are available independently or packaged for a comprehensive approach.


About REACH by RentCafe
Reach your audience, goals and potential with a full-service digital marketing agency for property management businesses. REACH by RentCafe® certified experts are ready to help you create a winning web presence that drives conversions with complete transparency. Our services include website development, SEO, PPC, social media, reputation management and more.

About Yardi
Yardi® develops and supports industry-leading investment and property management software for all types and sizes of real estate companies. Established in 1984, Yardi is based in Santa Barbara, California, and serves clients worldwide.

Spotlight

Local Demographics provides up-to-date and meaningful insights into the population living around a location or in any defined area within the U.S. and Canada. This widget allows MLSs, brokerages, and end users to learn more about a specific location and its demographics.

The new SDK exists as an out-of-the-box solution ready for implementation that requires minimal development and design effort.

Using Local Demographics, real estate players can integrate and display information on their listing site to allow home buyers and renters to better understand the area where their property of interest is located.

Spotlight

Local Demographics provides up-to-date and meaningful insights into the population living around a location or in any defined area within the U.S. and Canada. This widget allows MLSs, brokerages, and end users to learn more about a specific location and its demographics.

The new SDK exists as an out-of-the-box solution ready for implementation that requires minimal development and design effort.

Using Local Demographics, real estate players can integrate and display information on their listing site to allow home buyers and renters to better understand the area where their property of interest is located.

Related News

REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT

Halcyon Partners with ICE Mortgage Technology for Revolutionary Software Integration | Tax Transcripts Verification

PRnewswire | May 10, 2023

Halcyon, a company that provides income verification services, announced today that their integration is now built on the latest Encompass Partner Connect™ API Platform and available through ICE Mortgage Technology®, part of Intercontinental Exchange, Inc. (NYSE: ICE), a leading global provider of data, technology and market infrastructure to integrate their product, Tax Wallet, for income transcript verification, with Encompass® for fast and easy access to income and tax data, through Halcyon's direct API integration into the IRS. This AI driven Fintech advancement cuts closing costs, decreases turnaround times, and levels the playing field for all borrowers with fair and impartial services. Tax Wallet's integration with Encompass provides loan originators access to income and tax data in near real time in data format without having to navigate outside of Encompass making it a seamless solution that is quick and easy to adopt, benefiting loan officers and borrowers alike. See their Marketplace Profile here. "Halcyon is excited to announce this partnership and integration with ICE Mortgage Technology so lenders can increase their productivity, decrease costs and provide a benefit to the borrower to help them be a homeowner faster," says Kirk Donaldson, CEO of Halcyon. About Halcyon Halcyon assists in deepening lenders' overall relationship with their borrowers to offer products and services that are specific to each individual, creating additional revenue streams beyond the initial loan closing. They have multiple products that ensure you will know more about your borrower every step of the way – IRS income & tax transcripts, digitally prepared tax returns and a Registered Investment Advisory platform to offer full financial services to your borrowers. Visit www.halcyonsw.com. About ICE Mortgage Technology ICE Mortgage Technology combines technology, data and expertise to automate the entire mortgage process from consumer engagement through loan registration and every step and task in between. ICE Mortgage Technology is the leading cloud-based loan origination platform provider for the mortgage industry with solutions that enable lenders to originate more loans, lower origination costs, and reduce the time to close, all while ensuring the highest levels of compliance, quality, and efficiency. Visit icemortgagetechnology.com or call (877) 355-4362 to learn more. About Intercontinental Exchange Intercontinental Exchange, Inc. (NYSE: ICE) is a Fortune 500 company that designs, builds and operates digital networks to connect people to opportunity. We provide financial technology and data services across major asset classes that offer our customers access to mission-critical workflow tools that increase transparency and operational efficiencies. We operate exchanges, including the New York Stock Exchange, and clearing houses that help people invest, raise capital and manage risk across multiple asset classes. Our comprehensive fixed income data services and execution capabilities provide information, analytics and platforms that help our customers capitalize on opportunities and operate more efficiently. At ICE Mortgage Technology, we are transforming and digitizing the U.S. residential mortgage process, from consumer engagement through loan registration. Together, we transform, streamline and automate industries to connect our customers to opportunity.

Read More

MARKET OUTLOOK, MORTGAGE AND LENDING

USAA Real Estate and Square Mile Capital with New Corporate Name, Affinius Capital

Affinius Capital | March 13, 2023

USAA Real Estate recently announced it has successfully consummated a decade-long partnership with Square Mile Capital after acquiring the balance of Square Mile Capital in 2021. The final integration of the investment management platforms would be under a new corporate brand, Affinius Capital®. The company will continue to offer strategic equity and debt capital, and it will continue to capitalize on the growing demand for structured credit, technology-driven real estate assets, and flexible deal structures while addressing the pressing need for rental housing solutions under the new corporate brand name Affinius Capital. The same dedicated and diverse group of senior leaders will be operating Affinius Capital, using the disciplined approach as previously to invest and align interests that have made USAA Real Estate and Square Mile Capital successful. In addition, former Square Mile CEO Craig Solomon will now be the CIO and Vice Chairman of the new company. Affinius Capital, with the original approach of the two integrated companies, will continue to put its clients and their interests first and ensure they align with its own goals. It will also continue to look for risk-adjusted returns that have a positive and measurable effect on society while keeping its multifaceted focus on creative and dynamic solutions that use technological advances in digital automation, predictive analytics, and artificial intelligence. The company's headquarters will remain in San Antonio and New York, and regional experts will continue to operate in Amsterdam, Atlanta, Dallas, Chicago, Phoenix, Los Angeles, San Francisco, Seoul, and Washington, D.C. About Affinius Capital San Antonio, Texas-based Affinius Capital and affiliate companies invest across the risk spectrum for a client base worldwide, managing more than $35 billion within a diversified portfolio across Europe and North America as net assets under management. It offers strategic equity and debt capital to capitalize on the escalating demand for technology-driven real estate assets to meet the critical demands for housing solutions and other capital and market structure opportunities exhibiting convincing risk-return characteristics.

Read More

REAL ESTATE TECHNOLOGY, MORTGAGE AND LENDING

SeeCares announces partnership with Northmarq; implements AI technology to accelerate loan quote process

PRnewswire | May 03, 2023

SeeCares, the world's premier artificial intelligence (AI) technology platform for streamlining commercial real estate financing workflows, announced today its strategic partnership with leading U.S. commercial real estate services firm Northmarq. Northmarq is incorporating SeeCares technology to significantly reduce the processing time to prepare and deliver loan quotes. Lowering that time from days or weeks to a few minutes enables Northmarq to provide an even greater speed of service for their clients. "With 7,000+ loans serviced, and $37B in deal volume annually, Northmarq is truly an industry leader and we're thrilled to be partnering together," said Moshe Yeli, CEO of SeeCares. "Their commitment to adopting AI in streamlining processes will ultimately put them at the industry forefront, and we're excited to help them reach more deals, at the best terms, more quickly." The SeeCares platform will leverage data analytics compiled from hundreds of data sources, making them accessible and usable via AI technology. As a result, Northmarq's unique models will be filled with relevant market data to produce loan quotes within minutes. "The SeeCares technology is revolutionizing this process at Northmarq, which will enable us to harness data and automation to streamline this strategic area of our business," said Jay Donaldson, president—Fannie Mae and FHA at Northmarq. "We look forward to continue collaborating with the SeeCares team and believe that harnessing data and automation to get clients smarter quotes faster will allow Northmarq to beat the experience and terms of any other commercial real estate lender in the market." About SeeCares SeeCares empowers CRE lenders, seller services, mortgage brokers, and sponsors to scale their business 10x faster using end-to-end underwriting automation and data aggregation. With SeeCares CRE stakeholders are able to optimize their analysis process and offer best-in-class service to their clients with instant loan quotes and credit memos. For more information, visit https://seecares.com. About Northmarq Northmarq is a full-service capital markets resource for commercial real estate investors, offering seamless collaboration with top experts in debt, equity, investment sales and loan servicing. We combine industry-leading capabilities with a flexible structure, enabling our national team of experienced professionals to create innovative solutions for clients. Our solid foundation and entrepreneurial approach have built an annual transaction volume of more than $37 billion and a loan servicing portfolio of nearly $76 billion. Through the 2022 acquisition of Stan Johnson Company and Four Pillars Capital Markets, Northmarq introduces clients to expanded opportunities across all major asset classes. For more information, visit www.Northmarq.com.

Read More