REAL ESTATE TECHNOLOGY

Yardi Introduces REACH by RentCafe

Yardi | September 01, 2021

Yardi announced today the launch of REACH by RentCafe®, a comprehensive digital marketing agency for multifamily property management. The agency helps clients reach more renters, improve marketing success and reduce unproductive spend through expert creative, search marketing and strategy analysis.

REACH offers corporate and property website development as well as custom design assets ranging from logos to email templates. Search marketing services include SEO, PPC, social media management and reputation management. Marketing analytics provide instant campaign and website performance data.

"At REACH, marketing performance is our passion. From creating winning websites to delivering an unmissable search strategy, our digital marketing agency helps brands achieve their marketing potential," said Esther Bonardi, vice president of marketing and REACH at Yardi.

Several of these offerings were previously available to clients using RENTCafé Reach for search marketing. In response to the success of that program and ongoing demand, Yardi made the decision to rebrand and expand to provide a full-service marketing agency experience for its customers.

"We're excited to offer white-glove service to property management businesses that want to stand out in today's competitive online marketplace," said Catriona Orosco, director of REACH. "Enjoy premium, personalized attention from our team of creative designers, search marketing professionals and digital marketing consultants. As your marketing agency, we partner with you in ongoing conversations about your strategy including campaign analysis and performance auditing to drive the strongest results for your portfolio."

The agency is both a Google Premier Partner and Yext Certified Partner. REACH digital marketing services are available independently or packaged for a comprehensive approach.


About REACH by RentCafe
Reach your audience, goals and potential with a full-service digital marketing agency for property management businesses. REACH by RentCafe® certified experts are ready to help you create a winning web presence that drives conversions with complete transparency. Our services include website development, SEO, PPC, social media, reputation management and more.

About Yardi
Yardi® develops and supports industry-leading investment and property management software for all types and sizes of real estate companies. Established in 1984, Yardi is based in Santa Barbara, California, and serves clients worldwide.

Spotlight

Brought to you by The Maine Real Estate Network, Maine's largest real estate agency and 100% independent and Maine owned and operated.

Spotlight

Brought to you by The Maine Real Estate Network, Maine's largest real estate agency and 100% independent and Maine owned and operated.

Related News

REAL ESTATE TECHNOLOGY,REAL ESTATE INVESTMENT

View Launches Partner Marketplace to Accelerate Digital Transformation of Real Estate

View | November 21, 2022

View, Inc. (Nasdaq: VIEW), a leader in smart building technologies, today announced the launch of the View Partner Marketplace, an app store now available to the customers of the company’s recently launched Smart Building Cloud, the industry’s first, complete cloud-native platform for smart buildings. The View Partner Marketplace enables View customers to deploy popular real estate applications, sensors, and software platforms with a single click, making it easier than ever for real estate owners and operators to quickly and securely digitize their real estate portfolios. The Smart Building Cloud provides real estate technology teams with all the software components required to connect, manage, and optimize a portfolio of smart buildings with strong cybersecurity protection and maximum flexibility. With the launch of the View Partner Marketplace, View is adding turnkey integrations with platforms and applications that make buildings healthier, more sustainable, more efficient, and easier to operate. The Marketplace now supports 15 applications and sensors with new partners being added monthly. A few recently added partners include: Mapped, a fully automated independent data layer platform that fast tracks the data integration and onboarding process down to a few hours, eliminating the need for manual integrations with vendor applications, and further accelerating project rollouts across portfolio; Nantum OS by Prescriptive Data, a building operating system that enables building owners to manage energy consumption and carbon emissions; Butlr Technologies, an anonymous people counting platform that includes best-in-class occupancy sensors addressing use cases served by View’s Building Performance and Workplace Experience applications; and Awair, an air quality monitoring platform with RESET accredited air quality sensors and long-range mesh network technology that helps enterprises cost-effectively measure indoor air quality. Kevin Cho, Co-founder and CEO of Awair, said: Partnering with View will help us further our mission to improve the health and wellness of workplaces. With our sensors as a preferred option for View’s Smart Building Cloud, we can decrease time to value for customers looking to measure and optimize indoor air quality. “We are delighted to be chosen by View to be integrated into Smart Building Cloud to enable their customers to drive operational and environmental use cases informed by occupancy and utilization data.” -Honghao Deng, Founder and CEO of Butlr Sonu Panda, CEO of Prescriptive Data, said: Partnering with View will help building owners accelerate towards ESG targets of improving energy efficiency and sustainability within their real estate portfolios. With Nantum OS running on View’s platform, customers will benefit from fast data processing at the edge and excellent cybersecurity. Shaun Cooley, Founder CEO, Mapped, said: We’re thrilled to partner with View and make building data more accessible, actionable, and secure. Mapped is committed to enabling property owners to own their data in a clean consistent format across their portfolio; this partnership will ensure customers deploying our solution also benefit from strong out-of-the-box cybersecurity protection and simplified network and data infrastructure. The View Smart Building Cloud can be deployed in both new and existing buildings, and in conjunction with or independently of View Smart Windows, View’s flagship product that uses artificial intelligence to optimize access to natural light and outdoor views while keeping occupants comfortable. Every View Smart Window installation comes with an extensible OT network, which supports a wide variety of smart building devices and applications and serves as the foundation for a complete smart building technology stack. About View View delivers optimal human experiences in buildings. We started by revolutionizing something that hadn’t changed for centuries the simple window and in so doing, built the only complete, modular, cloud-native platform to deliver on the promise of smart buildings. View Smart Glass and the Smart Building Cloud transform buildings into responsive environments that continuously adjust to meet human needs for natural light, connection to nature, fresh air, and comfortable temperatures while improving energy efficiency and increasing profits for building owners and their tenants. Today, View’s products deployed across offices, apartments, life science facilities, schools, hospitals, airports, and hotels. About Mapped Mapped is the Independent Data layer for commercial real estate. By automating the discovery, extraction, and normalization of data from building systems, sensors, devices, and vendor APIs, Mapped simplifies the integration process down to a single, standardized API. Mapped breaks enterprise data silos to empower building owners, operators, and service providers to unlock the value of their data and drive transformative business outcomes. About Prescriptive Data’s Nantum OS Nantum OS is an artificial intelligence and machine learning climate technology designed for commercial real estate operators and sustainability managers. Nantum OS allows real estate managers to visualize building HVAC systems, metering systems, people counting systems, IoT devices (air quality, lighting, shade, smart glass), distributed energy systems (battery storage, fuel cells, on-site generation equipment, solar), and third-party datasets in real time. Nantum OS uses real-time AI/ML algorithms to reduce building energy demand, suppress carbon emissions, and shrink utility costs. Each building on Nantum OS uses the least amount of energy and carbon emissions while delivering the maximum amount of health and comfort to occupied spaces. About Butlr Spun out of the MIT Media Lab in 2019 with offices in Silicon Valley and Boston, Butlr was founded by Forbes 30 Under 30 entrepreneurs Honghao Deng and Jiani Zeng with a mission to make the built environment people-aware. Butlr's People Sensing Platform anonymously infers human presence and activity via its thermal, wireless sensors to deliver rich spatial insights at a fraction of the cost and time of legacy alternatives. Since launch of its platform in late 2021, the company is already working with dozens of the largest occupiers, landlords and service providers in North America, Europe and Asia, in addition to partners in senior living and retail. About Awair Awair’s mission is to empower people worldwide to breathe safely wherever they spend time indoors. The company provides cutting edge technology that is easy to use and understand, as well as an intuitive software platform with actionable insights for IAQ improvement, enabling users to mitigate their indoor air for health and safety, be it at home, school, the workplace, or any other indoor space. The company is headquartered in San Francisco, CA and has a second office in Seoul, South Korea.

Read More

REAL ESTATE TECHNOLOGY,MORTGAGE AND LENDING

FirstClose and Flueid Integrate to Accelerate Title Decisions and Simplify Closings

Flueid | January 06, 2023

Flueid, a real estate technology business that uses title data and insights to drive end-to-end transactions, announced an integration with FirstClose, Inc., the leading fintech solutions provider for home equity lenders across the country. The integration will accelerate home equity lending, reducing transaction times from weeks to five days and supporting a seamless consumer experience. FirstClose Equity reduces operational touchpoints and improves the borrower experience. The end-to-end platform includes a borrower-facing point-of-sale solution that provides consumers with rapid online feedback on home valuation, available home equity loan possibilities, and credit decisions in minutes. In addition, by combining Flueid's decisioning with FirstClose's data and workflow solutions, lenders can start new loans and close them in five days while lowering costs and making processes more efficient. FirstClose stated that this integration would optimize its already exceptional customer service. The integration takes advantage of the best parts of both companies' core technologies to make the closing process faster, like other digital transactions. Flueid stated that the company and FirstClose are pioneers in the home equity loan industry. They can simplify the transaction experience for consumers by including transaction decisions and title data at the outset of a lender's workflow. Flueid and FirstClose will be showcasing their respective solutions from February 27 to March 1 at ICE Experience 2023. About Flueid Flueid is a technology company that aims to make the real estate industry more fluid by fueling transactions with data and insights. The platform combines insurtech, proptech, and fintech. It unlocks data and digitizes real estate transactions for a safe, faster, and on-demand experience.

Read More

REAL ESTATE TECHNOLOGY,REAL ESTATE INVESTMENT

Lessen Acquires SMS Assist to Expand Property Enterprise Solutions

Lessen | January 17, 2023

Lessen, the leading tech-enabled outsourced property services platform, recently announced the strategic acquisition of facilities maintenance technology leader SMS Assist. By combining the complementary strengths of both organizations, Lessen will continue to address real estate's pain points, offering its clients a scalable, tech-enabled enterprise solution for residential and commercial services. As a result, the companies will serve around 250,000 residential and commercial properties nationwide, enabling approximately 2.5 million repair and maintenance orders annually, in addition to expanding their property services. The transaction is completed with stock and cash, with Lessen raising roughly $500 million in combined new debt and equity. SMS Assist stockholders exchanged a portion of SMS stock for Lessen stock, resulting in a combined company valuation of over $2 billion. Debt and equity investors, including Värde Partners, Monroe Capital, and Koch Real Estate Investments, assisted with this transaction. Invitation Homes and American Homes 4 Rent are among the clients who invested in the deal with Lessen. Following the conclusion of the transaction, Lessen's Jay McKee will continue to serve as Chairman of the Board of Directors and CEO of the newly-merged company. He states, "Lessen recognized early on the opportunity to provide an enterprise-level solution that solved the real estate industry's long-tenured property services pain points." He added, "This deal demonstrates the increasing demand within the underpenetrated, $330 billion addressable North American property services market for a unified, extensible delivery platform that provides transparency, efficiency and data-driven insights for the entire real estate ecosystem including investors, owners, managers and service providers. (Source – Business Wire) The new, unified technology platform will allow various service providers—from painters, contractors, and plumbers to electricians and more—to work as one on a national scale, which was previously impossible. The quality of this work will be supervised and inspected by Lessen's in-house project managers. This integrated solution will assist owners in overcoming skilled labor shortages while lessening administrative burden, enhancing project efficiency, and providing real-time project updates. About Lessen Lessen is the only end-to-end tech-enabled solution for outsourced real estate property services that delivers consistency, quality, and speed at scale, focusing on single-family and multifamily rental renovations, turns, and maintenance. Through automation and real-time analytics, the firm's technology suite is disrupting and modernizing a project management space that is still reliant on traditional organizational and communication models. The company's professional field project managers provide on-the-ground service, utilizing a network of verified service professionals in over 40 markets across the country, all powered by its proprietary technology platform.

Read More