CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

| August 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements of trustworthiness, and integrating consent exchanges into CX. In Part 3, we ponder how — and if — (content) marketers can (re)build trust among customers and prospects. Here are two other things we know: First, a general decline in brand trust becomes utterly devastating as data regulations and shifting consumer attitudes about privacy institute a battle among firms for increasingly scarce and therefore more precious personal data.
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Layton Construction

Layton is a nationally-ranked firm specializing in construction management for a wide variety of commercial and public clients. Though our home base is in the West, our projects are found throughout the United States. We have constructed in virtually every industry and have broad experience with healthcare projects, sports venues, hospitality and resorts, office buildings, manufacturing facilities, distribution centers, public safety facilities, recreation centers and parking structures.

Spotlight

Layton Construction

Layton is a nationally-ranked firm specializing in construction management for a wide variety of commercial and public clients. Though our home base is in the West, our projects are found throughout the United States. We have constructed in virtually every industry and have broad experience with healthcare projects, sports venues, hospitality and resorts, office buildings, manufacturing facilities, distribution centers, public safety facilities, recreation centers and parking structures.

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