Implementing Buyer Enablement in Your Sales Enablement Strategy (2019)

| September 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hundreds of channels, HD TVs with more vibrant colors than reality; I also have access to a wide variety of options for almost any product or service I want to buy, both personally and professionally. We all have countless choices and more options than we could have ever imagined a few decades ago.
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Cypress Equities

The Cypress Equities brand (“Cypress Equities”) was first conceived in 1995 and launched as a suite of companies serving as development affiliates of The Staubach Company. The portfolio grew quickly, and the Cypress Equities brand established its own national reputation synonymous with the premier development, operation and management of destination-class retail, residential and mixed-use properties in the United States and abroad. Today, there are six Cypress Equities offices throughout the U.S., including Dallas (headquarters), New York, San Francisco, Chicago, Atlanta and Fort Lauderdale. Over the course of 19 years, Cypress Equities companies have been actively involved in almost 80 real estate projects, including both fee-based activities and principal investments, valued at more than $4 billion, including over $1 billion of total invested equity. The portfolio of projects has historically consisted of commercial development, investment, and sale-leaseback transactions, including

Spotlight

Cypress Equities

The Cypress Equities brand (“Cypress Equities”) was first conceived in 1995 and launched as a suite of companies serving as development affiliates of The Staubach Company. The portfolio grew quickly, and the Cypress Equities brand established its own national reputation synonymous with the premier development, operation and management of destination-class retail, residential and mixed-use properties in the United States and abroad. Today, there are six Cypress Equities offices throughout the U.S., including Dallas (headquarters), New York, San Francisco, Chicago, Atlanta and Fort Lauderdale. Over the course of 19 years, Cypress Equities companies have been actively involved in almost 80 real estate projects, including both fee-based activities and principal investments, valued at more than $4 billion, including over $1 billion of total invested equity. The portfolio of projects has historically consisted of commercial development, investment, and sale-leaseback transactions, including

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