SailPoint Levels-Up their ABM Strategy with Intent Data

| July 15, 2019

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The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecting and organizing intent data as well as building systems to scale these processes. Phil Tran, Sr. Manager, Marketing Operations at SailPoint, an Austin, Texas-based cybersecurity software company that delivers identity governance to enterprises of all sizes around the world, sat down with me to talk about what led SailPoint to 6sense and how their ABM strategy has improved by uncovering, prioritizing, and engaging with demand to drive more revenue.
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Three Sixty Property Group

Three Sixty° Property Group is a full-service residential project development sales agency. With more than 30 years of accumulated experience with Australia’s largest public and private companies, Three Sixty° Property Group’s ability to see projects through from start to finish providing expert management every step of the way provides clients with a comprehensive service unmatched in the industry.

Spotlight

Three Sixty Property Group

Three Sixty° Property Group is a full-service residential project development sales agency. With more than 30 years of accumulated experience with Australia’s largest public and private companies, Three Sixty° Property Group’s ability to see projects through from start to finish providing expert management every step of the way provides clients with a comprehensive service unmatched in the industry.

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