The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth

| July 8, 2019

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Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business model puts tremendous pressure on sales organizations to facilitate a seamless transition between the buyer and customer journey and ensure customers are seeing the value they were promised during their evaluation. Many sales leaders are drowning in data and struggling to figure out what key metrics they should track to reveal their progress in growing subscription revenue. One powerful, simple metric enables sales leaders to pull the right levers to grow revenue: the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC).
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Group Galvão

Grupo Galvão manages five companies: Galvão Engenharia, CAB Ambiental, Galvão Energia, Galvão Oil and Gas and Galvão Finance. Galvão Engenharia works for public and private clients in the infrastructure areas, participating in some of the largest and most important projects underway in Brazil. Galvão is also present in Peru, where it develops services for a state sanitation company. Environmental CAB acts as concessionaire and public-private partnerships manager in the segments of public water and sewage services.

Spotlight

Group Galvão

Grupo Galvão manages five companies: Galvão Engenharia, CAB Ambiental, Galvão Energia, Galvão Oil and Gas and Galvão Finance. Galvão Engenharia works for public and private clients in the infrastructure areas, participating in some of the largest and most important projects underway in Brazil. Galvão is also present in Peru, where it develops services for a state sanitation company. Environmental CAB acts as concessionaire and public-private partnerships manager in the segments of public water and sewage services.

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