The Role of Sales in Sales Enablement

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts and insights from the Sales Enablement Soiree that recently took place in Boston. They spoke to the fact that there is a great deal of confusion and misalignment amongst practitioners, in part because of uncertainty about where sales enablement begins and ends.