Why Sales Leaders Need to Digitally Transform Their Teams

| July 8, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, the subscription economy continues to grow rapidly, as consumers and b-to-b buyers want the ability to try products, pay for them monthly, and turn them off quickly if they’re not receiving the expected value. Third, data is widely available – therefore, buyers expect highly personalized interactions from sales. B-to-b organizations that can respond to these trends by reimagining their buyer and customer processes will enjoy a sustained competitive advantage. But what is a digital sales transformation, and what are the key tenets underpinning a successful one?
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Shopoff Realty Investments

Shopoff Realty Investments, L.P. is a real estate investment company located in Southern California. The story of Shopoff Realty Investments is one of success born of determination, vision and integrity. For more than twenty-five years, William A. Shopoff, the CEO of Shopoff Realty Investments, has employed an opportunistic investment strategy, identifying undervalued and mismanaged commercial, residential, mortgage and land assets, and taking an active role in adding value to maximize returns.

Spotlight

Shopoff Realty Investments

Shopoff Realty Investments, L.P. is a real estate investment company located in Southern California. The story of Shopoff Realty Investments is one of success born of determination, vision and integrity. For more than twenty-five years, William A. Shopoff, the CEO of Shopoff Realty Investments, has employed an opportunistic investment strategy, identifying undervalued and mismanaged commercial, residential, mortgage and land assets, and taking an active role in adding value to maximize returns.

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