5 Tips for Using Facebook Live for Real Estate Brands

July 16, 2019

As a real estate marketer, you are well aware of the popularity of video this year. Video is everywhere and the trend is not slowing down. Fifty-four percent of consumers actually want to see more video content from brands. So while more real estate brands are increasing use of video in their digital marketing strategy, some are still hesitant to use live video options, like Facebook Live. I get it, going live is scary. With other video options, you can easily delete and start over. Live video gives you one shot to get it right. And not everyone will join your video when you start, so it’s key to iterate your main points several times without sounding redundant.

Spotlight

Connecticut Housing Finance Authority

The Connecticut Housing Finance Authority (CHFA) was created in 1969 by the Connecticut Legislature as a self-supporting quasi-public housing agency charged with the purpose of expanding affordable housing opportunities for Connecticut’s low- and moderate-income families and individuals.

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Supply and Demand in Today’s Market

Infographic | March 4, 2022

Today’s housing market is the direct result of low supply and high buyer demand. Here’s what that means for you and your plans to buy or sell. For buyers, expect competition, be ready to move fast, and be prepared to submit your strongest offer. For sellers, know your house will be the center of attention and that it’ll likely sell quickly and get multiple offers. If you’re ready to move, let’s connect to talk about our local area and how you can take advantage of today’s unprecedented housing market.

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How To Hit Your Homebuying Goals This Year

Infographic | January 7, 2022

If you’re looking to buy a home, you may want to put these items on your to-do list to ensure you hit your goals. It’s important to start working on your credit and saving for a down payment early. When you’re ready to begin your search, work with a real estate professional and get pre-approved so you know how much you can borrow. Connect with a real estate advisor so you have the guidance you need to achieve your homebuying goals this year.

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Home Is Where the Heart Is

Infographic | April 16, 2021

There’s no doubt about it: homeowners love their homes, and that feeling has become even more important over the past year. The vast majority of homeowners say they’re emotionally attached to their home and that it has kept them safe during the COVID-19 pandemic. Owning a home provides a sense of safety, security, and accomplishment. Contact a real estate professional who can help move your homeownership goals forward today

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2022 Housing Market Forecast

Infographic | May 6, 2022

What does the rest of the year hold for the housing market?Here’s what experts have to say about what lies ahead. Home prices are projected to rise and so are mortgage rates. Experts are also forecasting another strong year for home sales as people move to meet their changing needs. Let’s connect so you can make your best move this year.

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Impact of Real Estate Asset Management on Portfolio Performance

Infographic | May 23, 2023

Real Estate Asset Management's complexity and impact on portfolio performance have affected businesses and investments. Explore insights to simplify the process.

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Pending Home Sales Snapshot

Infographic | April 30, 2021

The Pending Home Sales Index (PHS), a leading indicator of housing activity, measures housing contract activity, and is based on signed real estate contracts for existing single-family homes, condos, and co-ops. Because a home goes under contract a month or two before it is sold, the Pending Home Sales Index generally leads Existing-Home Sales by a month or two.

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Spotlight

Connecticut Housing Finance Authority

The Connecticut Housing Finance Authority (CHFA) was created in 1969 by the Connecticut Legislature as a self-supporting quasi-public housing agency charged with the purpose of expanding affordable housing opportunities for Connecticut’s low- and moderate-income families and individuals.

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