5 Tips for Using Facebook Live for Real Estate Brands

July 16, 2019

As a real estate marketer, you are well aware of the popularity of video this year. Video is everywhere and the trend is not slowing down. Fifty-four percent of consumers actually want to see more video content from brands. So while more real estate brands are increasing use of video in their digital marketing strategy, some are still hesitant to use live video options, like Facebook Live. I get it, going live is scary. With other video options, you can easily delete and start over. Live video gives you one shot to get it right. And not everyone will join your video when you start, so it’s key to iterate your main points several times without sounding redundant.

Spotlight

Foulger Pratt

Established in 1963, Foulger-Pratt is a real estate development firm distinguished by its long-term investment focus and extensive experience executing successful mixed-use, transit-oriented projects throughout the Washington DC metro area. The firm’s intimate knowledge of virtually every submarket in this robust and stable regional economy has enabled it to develop more than 13.7 million square feet of commercial office, retail space, and multifamily residential projects. From acquisition to development, construction to asset management, the company’s fully integrated teams create value at all stages of an investment’s lifecycle.

Other Infographics
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San Mateo County Home Sales November 2019

Infographic | December 10, 2019

November 2019 San Mateo County home sales reports.

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How to Be a Competitive Buyer in Today’s Housing Market

Infographic | March 12, 2021

With so few houses for sale today, it’s important to be prepared when you’re ready to buy a home. Meeting with your lender early, knowing your must-haves and nice-to-haves, preparing for a bidding war, and keeping your emotions in check are all ways to gain confidence in the home buying process. If you’re looking for an expert guide to help you navigate today’s lightning-fast housing market, connect with your local real estate professional today.

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3 Ways to Maximize the Value of Your Real Estate Agent

Infographic | August 24, 2021

Agents, share with consumers who want to better understand how to work with a real estate agent. Outlines choices in commission models, and explains valuable roles agents play in helping buyers manage transactions.

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The numbers behind the growing Asia-Pacific proptech scene

Infographic | February 28, 2020

A growing middle class population, rising income levels, and quick adoption of technology in Asia Pacific have led to the rise of proptech in the region from 2013 to 2017, according to a report commissioned by global real estate services firm JLL (JLL). But just how have proptech startups performed since then? Tech in Asia takes a look at the numbers to gain some insight into how the industry has evolved in the region over the last couple of years.

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Real Estate Infographic

Infographic | May 27, 2021

Demand for residential properties has surged due to increased urbanisation and rising household income. Under Union Budget 2021-22, tax deduction up to Rs. 1.5 lakh (US$ 2069.89) on interest on housing loan, and tax holiday for affordable housing projects have been extended until the end of fiscal 2021-22.

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2021 Real Estate Myth Buster

Infographic | March 26, 2021

There are a lot of misconceptions about buying or selling a home today, making it challenging to know exactly how to navigate the current real estate landscape. Here’s a little clarity when it comes to 5 common myths about the 2021 housing market. Let’s connect to discuss your needs and so you can decipher facts from fiction in our local market.

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Spotlight

Foulger Pratt

Established in 1963, Foulger-Pratt is a real estate development firm distinguished by its long-term investment focus and extensive experience executing successful mixed-use, transit-oriented projects throughout the Washington DC metro area. The firm’s intimate knowledge of virtually every submarket in this robust and stable regional economy has enabled it to develop more than 13.7 million square feet of commercial office, retail space, and multifamily residential projects. From acquisition to development, construction to asset management, the company’s fully integrated teams create value at all stages of an investment’s lifecycle.

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