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5 Tips for Using Facebook Live for Real Estate Brands

July 16, 2019

As a real estate marketer, you are well aware of the popularity of video this year. Video is everywhere and the trend is not slowing down. Fifty-four percent of consumers actually want to see more video content from brands. So while more real estate brands are increasing use of video in their digital marketing strategy, some are still hesitant to use live video options, like Facebook Live. I get it, going live is scary. With other video options, you can easily delete and start over. Live video gives you one shot to get it right. And not everyone will join your video when you start, so it’s key to iterate your main points several times without sounding redundant.

Spotlight

Brookfield Real Estate Services

Brookfield Real Estate Services Manager Limited (BRESL) is a provider of quality real estate services to, and through, our leading franchise and corporate brokerage brands throughout Canada. These include Royal LePage, Johnston & Daniel Division, Via Capitale and Prudential Real Estate, who together comprise more than 15,000 real estate professionals. Our exceptional suite of business services attracts high quality REALTORS® and our innovative technology platform helps maximize their productivity.

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5 Tips for Using Facebook Live for Real Estate Brands