6 Real Estate Marketing Myths You Should Never Fall For

October 31, 2016

There are a lot of “experts” out there that think they understand all there is to know about real estate marketing, but you shouldn’t always believe everything you hear. When it comes to marketing for your real estate business, there is only one universal truth: you should have some kind of strategy, but determining your strategy is where it can get a little tricky. Should you pursue direct mail marketing, email marketing, bandit sign marketing, bench, and marketing? There are so many viable lead generation sources it is nearly impossible to know what will give you the biggest bang for your buck.

Spotlight

AMASIA Consulting

Over the past decade, individual investors in Asia have played an increasingly influential role in the residential real estate market all around the globe, especially in Australia, the United Kingdom, Canada, and more recently, the United States. Though the buying motives of these investors vary between countries, commonalities remain. They include asset diversification, their children’s education, currency hedging, family & friends abroad, quality of life, and even concerns about air pollution. These are the modern drivers of growing overseas property sales in Asia.

Other Infographics
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San Mateo County Home Sales November 2019

Infographic | December 10, 2019

November 2019 San Mateo County home sales reports.

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The numbers behind the growing Asia-Pacific proptech scene

Infographic | February 28, 2020

A growing middle class population, rising income levels, and quick adoption of technology in Asia Pacific have led to the rise of proptech in the region from 2013 to 2017, according to a report commissioned by global real estate services firm JLL (JLL). But just how have proptech startups performed since then? Tech in Asia takes a look at the numbers to gain some insight into how the industry has evolved in the region over the last couple of years.

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2021 Real Estate Myth Buster

Infographic | March 26, 2021

There are a lot of misconceptions about buying or selling a home today, making it challenging to know exactly how to navigate the current real estate landscape. Here’s a little clarity when it comes to 5 common myths about the 2021 housing market. Let’s connect to discuss your needs and so you can decipher facts from fiction in our local market.

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The Homebuyer's Roadmap

Infographic | June 14, 2022

Meet with a Real Estate Professional. Discuss the type of home you;re looking for, including style, price and location.

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History Proves Recession Doesn’t Equal a Housing Crisis

Infographic | June 3, 2022

It’s important to understand history proves an economic slowdown does not equal a housing crisis. In 4 of the last 6 recessions, home prices actually appreciated. Home prices only fell twice – minimally in the early 90s and then by nearly 20% during the housing crash in 2008. If you have questions, let’s connect to discuss why today’s housing market is nothing like 2008.

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Monthly State Retail Sales

Infographic | February 28, 2022

The 90 percent confidence interval includes zero. There is insufficient statistical evidence to conclude that the actual change is different from zero. State retail sales data not adjusted for seasonal variation, trading-day differences, moving holidays or price changes.

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Spotlight

AMASIA Consulting

Over the past decade, individual investors in Asia have played an increasingly influential role in the residential real estate market all around the globe, especially in Australia, the United Kingdom, Canada, and more recently, the United States. Though the buying motives of these investors vary between countries, commonalities remain. They include asset diversification, their children’s education, currency hedging, family & friends abroad, quality of life, and even concerns about air pollution. These are the modern drivers of growing overseas property sales in Asia.

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