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The History of Content Marketing

August 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication. Benjamin Franklin first publishes the yearly Poor Richard’s Almanack. The goal is to promote his printing business.

Spotlight

Kent Companies, Inc

Kent Companies is a 3rd-generation family-owned business with expertise in commercial and industrial construction, mixed-use construction, multi-family housing, tilt-up concrete, post-tensioned cast in place structures and a full range of concrete-related specialties. Kent Companies is headquartered in Grand Rapids, Michigan and has operations in Detroit, Michigan; Dallas and Austin, Texas; Central Ohio, Charlotte, North Carolina and St. Louis, Missouri. Kent Companies employs over 1,300 concrete construction professionals nationwide, and the organization is ranked in the top 13 concrete contractors nationwide by ENR Magazine. The Kent Companies team has built a reputation as “Leaders in Concrete.”

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The History of Content Marketing