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The History of Content Marketing

August 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication. Benjamin Franklin first publishes the yearly Poor Richard’s Almanack. The goal is to promote his printing business.

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First, he required an office space, receptionist then secretarial support. Soon he realised these costs were eating into his profits and the team and space were not used 100%, so he looked to share these to reduce his overheads.

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The History of Content Marketing