RealPage to Acquire Modern Message

a leading global provider of software and data analytics to the real estate industry, has agreed to acquire Modern Message, Inc., the multifamily real estate industry’s leading resident engagement solution. Modern Message has seen rapid adoption of its platform by over half the property management companies in the NMHC Top 50. Modern Message’s flagship resident engagement platform, Community Rewards, builds meaningful engagement through a fully mobile UI that is motivating, rewarding, fun and interactive for property residents. Higher engagement leads to greater resident loyalty and referrals, which boosts property reputation and value. The Modern Message platform uniquely rounds out the RealPage® ActiveBuilding® resident portal platform, which is the industry leader in payments, resident communication and monetization of rentables and amenities. RealPage plans to combine the two platforms to offer property management companies