7 Steps to Break into Luxury Real Estate

You’ve heard this before: “I’m not old enough to go into senior living Or, I’ll go into senior living when I can’t.” Operators and marketers face a unique challenge of convincing seniors they don’t have to give up their quality of life to live in a seniors community. At 2:00 pm Eastern on August 24, Seniors Housing Business will host a webinar featuring a panel of sales and marketing experts sharing strategies that engage and motivate reluctant seniors. What you’ll learn: How seniors view the move to senior living and why they put it off. Digital marketing strategies that promote community living as a positive solution. Where to invest your marketing budget for different types of buyers through the purchase journey. How operators can leverage attribution and insights to make smarter marketing decisions. Speakers include Jeff Gronemeyer, VP, New Business Development, Conversion Logix; Christy Van Der Westhuizen, VP of Sales & Marketing, MBK Senior Living; and Julie Podewitz, Founder & CEO, Grow Your Occupancy. The webinar is complimentary thanks to sponsor Conversion Logix, a marketing and technology company dedicated to generating leads, appointments, and sales for senior living and multifamily housing operators.

Watch our panel discussion to learn how four diverse campuses are planning for Fall 2021. Hear how each will be addressing vaccines and testing, roommates and room changes, quarantine and isolation housing, international students, residents guests, and more.

The U.S. commercial real estate market posted a record first quarter for deal activity but conditions for investment have changed rapidly in recent weeks. Accelerating inflation, rising debt costs and recession fears are some of the challenges facing investors. Please join Jim Costello, Chief Economist of MSCI Real Assets, for a discussion on: Record-high property prices under pressure Investment pullback in the second quarter - not all a function of interest rates Changing liquidity and more normal patterns of buyer participation Investors’ continued focus on industrial and apartments despite challenges

Watch this on demand webinar with CPA, Alex Jerkins, and find out about the latest tax changes that could impact you and your business. You will learn: Details about the Paycheck Protection Program (PPP) and stimulus loans and how they impact your taxes, Changes to the IRS procedures.