Building Green: Navigating the Legal and Regulatory Challenges of Sustainable Real Estate

You’ve heard this before: “I’m not old enough to go into senior living Or, I’ll go into senior living when I can’t.” Operators and marketers face a unique challenge of convincing seniors they don’t have to give up their quality of life to live in a seniors community. At 2:00 pm Eastern on August 24, Seniors Housing Business will host a webinar featuring a panel of sales and marketing experts sharing strategies that engage and motivate reluctant seniors. What you’ll learn: How seniors view the move to senior living and why they put it off. Digital marketing strategies that promote community living as a positive solution. Where to invest your marketing budget for different types of buyers through the purchase journey. How operators can leverage attribution and insights to make smarter marketing decisions. Speakers include Jeff Gronemeyer, VP, New Business Development, Conversion Logix; Christy Van Der Westhuizen, VP of Sales & Marketing, MBK Senior Living; and Julie Podewitz, Founder & CEO, Grow Your Occupancy. The webinar is complimentary thanks to sponsor Conversion Logix, a marketing and technology company dedicated to generating leads, appointments, and sales for senior living and multifamily housing operators.

With the new year just around the corner, Seniors Housing Business magazine will host a webinar to discuss where valuations are and what 2022 holds for the seniors housing industry.While occupancy and construction starts aren’t expected to rebound to pre-pandemic levels until late 2022, some industry experts are forecasting turbo-charged investment activity in the new year. Given the amount of dry powder private equity firms have on hand and are looking to deploy, seniors housing’s strong market fundamentals make it an attractive option.

Generally speaking, owners and operators in the active adult/55+ space are able to convert resident leads at a lower cost per acquisition than the rest of the seniors housing continuum—Independent Living, Assisted Living, Memory Care and Life Plan or CCRC communities.

Watch this on demand webinar with CPA, Alex Jerkins, and find out about the latest tax changes that could impact you and your business. You will learn: Details about the Paycheck Protection Program (PPP) and stimulus loans and how they impact your taxes, Changes to the IRS procedures.