How to get noticed online in real estate

The competition for the 1st page of search results for real estate agents and brokerages is highly competitive. So how do you get found online? Here are a few tips and tricks to beat the competition, get noticed online, and grow your business.
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Customer Spotlight with McPherson Contractors


Find out directly from a Procore client how and why they chose Procore to run their projects. Darren Younker will talk about how McPherson Contractors went through the software-buying process; plus, he'll save time to answer any and all of your questions at the end.
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Real Estate Broker Agreements: Fiduciary Duties, Reps and Warranties, Indemnification, Conflicts of Interest

When buying a commercial real estate property, the brokerage agreement is between the buyer or seller and the broker. The broker is an agent of the buyer or seller and, as an agent, has fiduciary duties to the client. Sometimes the broker could act as a dual agent, which creates potential conflicts of interest. Real estate counsel can serve to ensure the broker will represent a client's interest in a transaction by crafting a detailed agreement that meets those needs. Most states recognize that real estate brokers occupy a position of trust through a fiduciary relationship with the parties they represent. A fiduciary relationship brings with it requirements of fidelity and good faith. These issues are often raised in claims that an agent has acted as a real estate broker and a buyer (or seller) of a property. It is a potentially dangerous position for an agent to occupy. The benefit of the brokerage agreement is clear communication between the buyer (or seller) and the broker. It is an excellent opportunity to discuss who will perform what tasks. At a minimum, the best agreements shall establish: (1) the timing for completing tasks, (2) when and how the broker is paid, (3) how to handle broker expenses, and (4) when the broker's representation ends. The broker agreement should limit liability and include indemnification language that protects the broker from the client's acts and ensures that clients are not held responsible for the broker's act. Because this is an agency relationship, the client must communicate to the broker what representations or statements the broker can make on behalf of the buyer or seller. If a dual agent situation cannot be avoided, the issues of potential conflicts of interest should be addressed in the agreement. Listen as our expert panel discusses what constitutes an enforceable broker agreement, clarifies provisions to establish clear fiduciary duties, and outlines how to avoid conflicts of interest while limiting potential liability for the acts of others.
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Inflation and Rising Interest Rates – Doom or Boom for the Seniors Housing Industry?

In the current economic environment, increasing interest rates and inflation are impacting investment, development and financing in the seniors housing sector. What impact, if any, will rising interest rates and inflation have on seniors housing valuation over the short and long term? Tune in to Seniors Housing Business’ May 12th valuation-themed webinar, the first in a series of three 2022 webinars examining the industry’s investment outlook. Valuation & Information Group is sponsoring the webinar series. This first webinar, “Inflation and Rising Interest Rates – Doom or Boom for the Seniors Housing Industry?”
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Building a Hedge Fund Allocation

There is a minefield of options for hedge funds to consider given the proliferation of choices and the low barrier to entry. In this presentation, guest speaker, Mark Kress, will discuss one approach that focuses on AUM size, boutique strategies, replicability, operational considerations, and diversification. The result is a process that builds a multi-manager portfolio that helps diversify away from core asset exposure often invested through mutual funds and/or ETFs. In aggregate the portfolio has limited market exposure where the managers capitalize on volatility-induced mispricing and fundamentally driven exposures. Join us Wednesday, September 14th, at 1:00 P.M. EDT to hear how to build a hedge fund allocation with guest speaker Mark Kress. Register now!
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