Marketing for the Moments That Matter Most to Apartment Shoppers

Traditionally, the majority of housing affordable to many families has come through “filtering” – as apartment homes grow older, they gradually become part of the “naturally occurring affordable housing.” Following the Great Recession and Global Financial Crisis, this process reversed as value-add investors rehabbed apartments into higher rent classes to make up for the lack of new construction.

From multifamily to corporate real estate, it’s usually not easy to make the invisible important to buyers and tenants. Air filtration calculus and material chemical composition just isn’t as compelling as skyline views and granite countertops — nor is the invisible as easy to showcase. But in the current environment the ways that our interior spaces are helping keep us safer and healthier lead the benefits list for nearly every customer. Hear how real estate leaders on both coasts are creating people-first places and readying them for a real estate market that has changed forever.

The US economy relies on a handful of major cities to drive new business and growth, while economically distressed communities continue to see declines in local businesses. Opportunity zones were developed to address some of these disparities and ultimately create a new asset class. But while opportunity zones have been a hot topic in the commercial real estate industry for the past couple years, there are still a lot of misconceptions about this initiative.

In this 60 minute on-demand webinar you will learn: - The importance of setting SMART property investing goals - An explanation of the different property investing strategies, and how to decide which is best for you - How to understand the property acquisition process - Who should you seek help from - how build a team of experts. - How to start your research and target suburbs and properties that meet your buying criteria - Already own property? Expert tips on how to optimise your portfolio and boost cash flow