You’ve heard this before: “I’m not old enough to go into senior living Or, I’ll go into senior living when I can’t.” Operators and marketers face a unique challenge of convincing seniors they don’t have to give up their quality of life to live in a seniors community.
At 2:00 pm Eastern on August 24, Seniors Housing Business will host a webinar featuring a panel of sales and marketing experts sharing strategies that engage and motivate reluctant seniors.
What you’ll learn:
How seniors view the move to senior living and why they put it off.
Digital marketing strategies that promote community living as a positive solution.
Where to invest your marketing budget for different types of buyers through the purchase journey.
How operators can leverage attribution and insights to make smarter marketing decisions.
Speakers include Jeff Gronemeyer, VP, New Business Development, Conversion Logix; Christy Van Der Westhuizen, VP of Sales & Marketing, MBK Senior Living; and Julie Podewitz, Founder & CEO, Grow Your Occupancy.
The webinar is complimentary thanks to sponsor Conversion Logix, a marketing and technology company dedicated to generating leads, appointments, and sales for senior living and multifamily housing operators.
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