Social Media Marketing for Real Estate

Social media marketing, today’s “word-of-mouth,” is a tool that many agents aren’t fully using to their advantage. In this webinar, we reviewed some of the most common social media sites and simple strategies you can employ to grow your business.
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Spotlight

OTHER ON-DEMAND WEBINARS

Climate change targets for real estate investors

Principles for Responsible Investment

This webinar takes a detailed look at the practicalities of setting targets related to climate change for a real estate portfolio, with a particular focus on net zero targets.
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Home Tips for First-Time Home Buyers

Residential Real Estate Council

Learn the most common issues and concerns first-time home buyers have when moving into a home. Jay will also demonstrate key home maintenance tips that will help your clients during their first year of owning a home. Plus, get some generational selling insights into what Millennials are looking for, how to speak their language and make them feel comfortable during one of the biggest steps they will take in their lives. This webinar recording will help you learn how to be a better trusted advisor to your first-time home buyer clients and guide them through the process.
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Negotiating CAM Provisions in Commercial Leases: Standard Inclusions, Capped CAM, Fixed Costs, and Gross Leases

Commercial leases often require tenants in a multi-tenant development (such as a shopping center or office building) to pay CAM charges in addition to monthly rent. These lease provisions often are misunderstood or taken for granted by landlords and tenants and, as a result, are frequently violated, knowingly or otherwise. Sophisticated tenants require CAM charges to be "actually paid or incurred" or "expended" by the landlord to be reimbursable, and they are careful to prohibit landlords from passing their overhead on as disguised CAM charges. To guard against this practice, tenants should negotiate (and then review) their leases carefully, require landlords to deliver "reasonably detailed statements" of CAM charges as often as the lease requires, and should scrutinize those statements to ensure that all charges are allowed by the lease. CAM charges often include property management fees. In addition, most leases permit the landlord to estimate CAM charges and force tenants to pay their share of those estimates monthly. Generally, they require the landlord to reconcile or justify the actual CAM charges to its tenant after the end of each year. Commercial landlords that also manage the project themselves often charge tenants, in addition to CAM expenses incurred, an arbitrary, "industry standard" percentage of the rent as "a property management fee," even though the lease does not expressly provide for that, and no third-party management fees are paid or incurred by the landlord. When the CAM charges are based on actual costs, a tenant might want to negotiate a cap on how much they will be required to pay for their share of common area maintenance. Putting a cap on CAM charges helps protect the tenant from their lease expenses increasing outside of their budget or sudden surprises at the beginning of the year. In turn, this adds some risk to the landlord to cover additional expenses themselves. With fixed CAM charges, property owners set a flat fee for common area maintenance and usually add small annual increases to that fee to cover the cost of inflation. Tenants may still want to review the property expenses to ensure their CAM charges aren't significantly higher than they should be. Fixed CAM charges can either apply to property taxes, insurance, and actual maintenance costs or only to maintenance costs while leaving the property taxes and insurance adjustable. Listen as our authoritative panel discusses the best practices in negotiating CAM provisions, what types of provisions to include, and when to choose between a capped or fixed cost CAM provision.
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Remodeling and Inflation Webinar Replay

In this insightful building products webinar, Todd Tomalak and Matt Samson share historical data on past housing cycles and how they compare to today’s housing market.
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