Survive and Thrive: Sales and Digital Marketing Strategies

Survive and Thrive: Sales and Digital Marketing Strategies
Mollie Carmichael has the latest trends in new home marketing strategies to help you tell a compelling story that speaks to the needs and dreams of your home buyers. Watch the “Survive and Thrive: Sales and Digital Marketing Strategies” webinar replay below to learn more.
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Spotlight

OTHER ON-DEMAND WEBINARS

Planning for Fall 2021 Housing

Watch our panel discussion to learn how four diverse campuses are planning for Fall 2021. Hear how each will be addressing vaccines and testing, roommates and room changes, quarantine and isolation housing, international students, residents guests, and more.
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WHY CRE EXECUTIVES NEED IWMS TECHNOLOGY

FM:Systems

Webcast that will discuss how IWMS technology (Integrated Workplace Management Solution) is critical to proactively managing your facilities and real estate portfolio. Having proactive data-driven insights allows continual optimization of your facility operations to maximize the utilization of your existing space and proactively manage growth and change.
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Disruption in Real Estate: WeWork and the growth of flex space providers

S&P Global Ratings

They discussed our recent reports on the fast growing flexible space segment in office real estate and our ratings on WeWork Co.
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Negotiating CAM Provisions in Commercial Leases: Standard Inclusions, Capped CAM, Fixed Costs, and Gross Leases

Commercial leases often require tenants in a multi-tenant development (such as a shopping center or office building) to pay CAM charges in addition to monthly rent. These lease provisions often are misunderstood or taken for granted by landlords and tenants and, as a result, are frequently violated, knowingly or otherwise. Sophisticated tenants require CAM charges to be "actually paid or incurred" or "expended" by the landlord to be reimbursable, and they are careful to prohibit landlords from passing their overhead on as disguised CAM charges. To guard against this practice, tenants should negotiate (and then review) their leases carefully, require landlords to deliver "reasonably detailed statements" of CAM charges as often as the lease requires, and should scrutinize those statements to ensure that all charges are allowed by the lease. CAM charges often include property management fees. In addition, most leases permit the landlord to estimate CAM charges and force tenants to pay their share of those estimates monthly. Generally, they require the landlord to reconcile or justify the actual CAM charges to its tenant after the end of each year. Commercial landlords that also manage the project themselves often charge tenants, in addition to CAM expenses incurred, an arbitrary, "industry standard" percentage of the rent as "a property management fee," even though the lease does not expressly provide for that, and no third-party management fees are paid or incurred by the landlord. When the CAM charges are based on actual costs, a tenant might want to negotiate a cap on how much they will be required to pay for their share of common area maintenance. Putting a cap on CAM charges helps protect the tenant from their lease expenses increasing outside of their budget or sudden surprises at the beginning of the year. In turn, this adds some risk to the landlord to cover additional expenses themselves. With fixed CAM charges, property owners set a flat fee for common area maintenance and usually add small annual increases to that fee to cover the cost of inflation. Tenants may still want to review the property expenses to ensure their CAM charges aren't significantly higher than they should be. Fixed CAM charges can either apply to property taxes, insurance, and actual maintenance costs or only to maintenance costs while leaving the property taxes and insurance adjustable. Listen as our authoritative panel discusses the best practices in negotiating CAM provisions, what types of provisions to include, and when to choose between a capped or fixed cost CAM provision.
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