If you’re looking for innovative ways to grow your real estate business in 2018, incorporating text messaging into your lead management system just might be your answer. Making it a practice to continuously research the most up-to-date demographic and consumer trends in the U.S. will help you grow your real estate business at a faster rate. In your research, you should find that the majority of millennials, the largest group of homebuyers today, have a strong preference for communicating via text message over speaking on the phone.