Each year, the million-plus real estate professionals nationwide set time aside from their day-to-day to take a deep breath, examine their success from the past 12 months, and learn what they can do better in the year ahead to boost their bottom lines. It’s during this period that agents and brokers put pen to paper to produce distinct, comprehensive real estate marketing plans for their brands. Some agents will aim to produce more content in the upcoming months to bolster their website traffic and lead generation. Others will strive to enhance their email nurture campaigns so they can convert more prospects into clients. The one commonality all of these industry pros share, though, is the desire to better their businesses.