Q&A with Matt Amundson, VP of Marketing at Everstring

Q&A with Matt Amundson
Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline.

MEDIA 7: Could you tell us about your mantra “Go for the run”?
MATT AMUNDSON:
On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens.

M7: What is your favorite part about working at EverString?
MA:
I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me.


"The world’s largest businesses do really large contracts with much bigger deals because they are so data focused and we can provide not only the data but also data science to go along with that."

M7: How does EverString’s data platform stand out from the rest in delivering high coverage as well as accuracy for data vendors?
MA:
The high-quality of our data lies in the way that we collect data versus the way that traditional data vendors collect. The traditional route for collecting data is by using a couple of different ways, but the most traditional would be to have a call from somewhere where people are just dialing into an organization and asking them for data about their companies. That’s problematic for a lot of reasons, one being – you’re essentially relying on people to give you accurate answers to the frequency at which you’re updating. This is fairly sparse because you’re not always going to get a hold of somebody as businesses are changing.

The way EverString does it is by taking a more digital approach to it – we use machine learning and artificial intelligence not only to go out and scrape and collect data and update that data on a monthly basis but we also use artificial intelligence to say, if these companies are similar, the likelihood that they have the same attributes or technology or number of sales employees or engineering employees is probably true as well. So, we’re able to predict that type of data and then feed it back through people to go in and verify. So essentially, we’re able to collect data on a much broader set of companies in a much faster fashion and we’re able to update that data much more frequently than any of our competitors. 

M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
MA:
We have a fairly small marketing department; we only have five people on the team. But I think the team that we have here is very efficient, and the channels that we generally lean into are the traditional channels of email, digital marketing through both PPC display advertising as well as using platforms like LinkedIn and Facebook which have actually been successful for us.

One of the things that we do is we’re very heavy direct mail marketers and we’ve found a lot of efficiency gain from that. We’re also very well–known for doing really great events, we did a party at Marketo summit in 2016 that had about 3000 people there and luckily, we had Will Smith as the keynote presenter from Marketo summit come and perform in the party. So, that was an amazing event that we’ve been very well known for.


"There’s just a lot of in accuracy and incompleteness in data so modelling that data to try to predict outcomes is problematic."

M7: Since you joined the company EverString in 2015, what paradigm shift do you see in the company today?
MA:
 In the early days of the business we really focused on being primarily a data science company where we wanted to roll out our customer’s data to essentially model and predict outcomes. And the problem with that was a lot of what I talked about at the top of our conversation. There’s just a lot of inaccuracy and incompleteness in data so modelling that data to try to predict outcomes was problematic. And what we realized three years ago was we couldn’t just be a data science company we also had to be a data company and so we set out on this journey to become the data company and realistically about 18 months ago we saw the fruit of that work. For about the last six quarters we’ve been able to go into some of the world’s largest businesses and do really large contracts with much bigger deals because they are so data focused and we can provide not only the data but also data science to go along with that. So, it’s not just that they consume raw data from us but also let us use our own internal data science capabilities to make sense of that data to help marketers do better segmentation, for sales people to have better insights into why they should be reaching out to an account when they should be reaching out to an operations teams to be able to provide their go-to-market teams with just a much higher quality of data.



"Everstring makes sense of data to help marketers do better segmentation and for sales people to have better insights into why they should be reaching out to an account or operations teams."

M7: How old were you when you had your first paying job?
MA:
 I think I was about 10 years old and I fall into like the fairly regular category of a lot of people that I know in the professional world who began their careers as adolescents with a paper route. So, I was like the neighborhood paperboy for a number of years and that was interesting because that taught me a lot of lessons and how to ask people for money which is fairly difficult. It also taught me discipline and building routines and processes around making sure you get up early making sure papers are delivered on time. So, it was a great learning lesson for me. I didn’t necessarily think about it in the time I just kind of thought about the 50 bucks a month that I was getting to go spend on candy and toys.

ABOUT EVERSTRING

EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator.

EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar. For more information, visit www.everstring.com.

More THOUGHT LEADERS

Q&A with M V Harish, Managing Director of Project & Development Service at JLL India

Media 7 | September 20, 2021

M V Harish, Managing Director of Project & Development Service at JLL India, is currently heading the India Business for JLL Project and Development Services in India. This includes Project Management Services, Construction Management Services ( Design & Build ), Cost Management Services & Development Advisory services spanning across Corporate clients, MNC's, Industrial Projects, Hotels, Greenfield & Brownfield projects as well as large scale developments....

Read More

Q&A with Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca

Media 7 | July 22, 2021

Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca, builds strong marketing functions for entrepreneurial SaaS/tech companies. From strategy, vision and value proposition to go-to-market and demand generation programs to the mechanics of a finely-automated marketing operations engine, he drives results through hands-on leadership....

Read More

Q&A with Maliha Aqeel, Director of Global Communications at Fix Network World

MEDIA 7 | January 16, 2020

Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results.  She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience. MEDIA 7: When did you start working and what was it? MALIHA AQEEL: I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral. M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy? MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career. ...

Read More

Q&A with M V Harish, Managing Director of Project & Development Service at JLL India

Media 7 | September 20, 2021

M V Harish, Managing Director of Project & Development Service at JLL India, is currently heading the India Business for JLL Project and Development Services in India. This includes Project Management Services, Construction Management Services ( Design & Build ), Cost Management Services & Development Advisory services spanning across Corporate clients, MNC's, Industrial Projects, Hotels, Greenfield & Brownfield projects as well as large scale developments....

Read More

Q&A with Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca

Media 7 | July 22, 2021

Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca, builds strong marketing functions for entrepreneurial SaaS/tech companies. From strategy, vision and value proposition to go-to-market and demand generation programs to the mechanics of a finely-automated marketing operations engine, he drives results through hands-on leadership....

Read More

Q&A with Maliha Aqeel, Director of Global Communications at Fix Network World

MEDIA 7 | January 16, 2020

Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results.  She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience. MEDIA 7: When did you start working and what was it? MALIHA AQEEL: I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral. M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy? MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career. ...

Read More

Related News

Real Estate Technology

RentSpree Achieves Highest Cybersecurity Compliance

PR Newswire | January 10, 2024

RentSpree, the industry's premier end-to-end rental management software provider, announced it achieved System and Organization Controls (SOC) 2 Type II compliance, demonstrating RentSpree's commitment to data security and adherence to industry-leading information security policies and practices. Acknowledged as the leading data security standard for SaaS providers, SOC 2 Type II compliance involves a rigorous process, ensuring that a company securely manages data, safeguarding both the organization and the privacy of its customers. Developed by the American Institute of Certified Public Accountants, the SOC 2 Type II audit provides a report on the examination of a company's controls related to security, availability, processing integrity, confidentiality and privacy. RentSpree's audit report was issued with a "clean" audit opinion from national audit firm Sensiba LLP. "This achievement is huge for us and was a top priority this past year as the integrity of our systems and the policies and practices we have in place to protect sensitive information is integral in today's marketplace," said Michael Lucarelli, CEO and Co-Founder, RentSpree. RentSpree offers rental software solutions such as tenant screening, online applications, document automation, e-signatures, denial and approval communications, and property landing pages. RentSpree has also added renter services capabilities including rent payment reporting. "While we've consistently prioritized the security of our platform, having this affirmation from a nationally-recognized third-party auditor adds further validation that we are implementing the necessary measures to safeguard our systems and users," said Jonathan Holland, Chief Technology Officer, RentSpree. In addition to auditor Sensiba LLP, RentSpree utilized Drata, the leading compliance automation platform, to streamline its compliance efforts and continuously monitor its security controls. About RentSpree Los Angeles-based RentSpree is a provider of award-winning rental software that helps seamlessly connect real estate agents, owners, and renters to simplify and automate the entire rental process, from listing to lease. The all-in-one platform is known across all 50 states for its easy and secure interface and suite of rental tools, including tenant screening, rent payments, marketing and renter management. To date, RentSpree has partnered with more than 300 of the most influential MLSs, real estate associations and brokerages to serve over two million users in the U.S. RentSpree has been ranked on Inc. 5000's fastest-growing private companies in 2022 and 2023.

Read More

Real Estate Technology

AirDNA Acquires Uplisting, Setting New Standards in Short-Term Rental Intelligence and Management

PR Newswire | January 10, 2024

AirDNA, a leading short-term rental (STR) data provider, announced today the acquisition of vacation rental software and channel management system Uplisting. This acquisition marks a pivotal leap in AirDNA's mission to provide a comprehensive, one-stop solution for those investing in and operating short-term rental properties. Demi Horvat, CEO of AirDNA, shares the vision behind the acquisition: "Merging Uplisting's first-class property management tools with our unparalleled market insights will create holistic, tailored solutions for all STR stakeholders, from aspiring hosts to large professional managers. This integration equips users with robust tools for every step on their journey, from research and investment to set-up and ongoing optimization of their properties." Uplisting, an Airbnb Preferred Plus software partner, is a powerhouse for effectively managing and synchronizing STR listings on key platforms like Airbnb, Vrbo, and Booking.com. Its automation of critical tasks like real-time booking updates and guest communication has made it indispensable in optimizing the operations of vacation rental hosts and property managers globally. In 2023 alone, Uplisting processed an estimated $400 million in bookings, empowering users with reliable technology tools that catalyze growth. Vincent Breslin, Founder of Uplisting, commented: "Joining forces with AirDNA opens up a realm of possibilities for the vacation rental market. With our combined wealth of expertise, we are poised to redefine industry standards, driving innovation and delivering enhanced value to all our clients." In another decisive move to strengthen its commitment to STR hosts, AirDNA is introducing a new Dynamic Pricing feature that automatically syncs AirDNA's Smart Rates™ to Airbnb. This much-requested functionality empowers users to maximize booking revenues, drawing on extensive data from millions of listings on Airbnb and Vrbo to provide effective pricing recommendations. "Dynamic Pricing makes it easier for busy STR hosts to set their rates by automatically analyzing market and competitor trends. This ensures the best prices are delivered in real-time to their Airbnb listings, eliminating guesswork and manual adjustments. With our focus on building easy-to-use tools for hosts and Uplisting's comprehensive suite for bookings, operations, guest communication, and beyond, we're bringing professional tools within reach of everyone," said Horvat. Following AirDNA's acquisition of Arrivalist in July 2023, these strategic milestones showcase AirDNA's dynamic expansion under the umbrella of predictis, a family of software-enabled data businesses, and a portfolio company of Alpine Investors. "With this second acquisition in just six months, AirDNA is poised for continued growth and innovation, and with more developments in the pipeline, it is well positioned to expand its leadership position at the forefront of the short-term rental industry," remarked Jean-Marc Levy, CEO of predictis. FOCUS Capital Partners Ireland served as the financial advisor to Uplisting. About AirDNA AirDNA is a global authority in short-term rental data, offering comprehensive insights and analytics to empower businesses in the short-term rental industry. AirDNA helps vacation rental hosts, managers, and investors make smarter decisions in any market or economic climate. For every short-term rental question, AirDNA has the answer. About Uplisting Uplisting is an all-in-one vacation rental and channel management software that allows short-term rental property managers and owners to manage bookings, message guests, and automate their daily tasks across multiple listing sites, including Airbnb, Vrbo, and Booking.com. Designed to fuel growth, it offers flexible, powerful, and reliable technology tools that revolutionize the way owners operate. As a testament to its excellence, Uplisting is recognized as a top 10 Airbnb software partner and distinguishes itself in the property management software sector with an impressive 4.8/5 score on G2.

Read More

Real Estate Technology

Cushman & Wakefield Collaborates with Microsoft to Enhance AI Technology Platform

Business Wire | January 25, 2024

Cushman & Wakefield, a global leader in real estate services, today announced the firm is working with Microsoft to deploy an advanced suite of artificial intelligence (AI) solutions. “We are committed to seamlessly integrating our people with the right technology and processes to enhance service offerings to our clients. Today’s launch of the use of Microsoft Azure OpenAI Service and Copilot for Microsoft 365 at Cushman & Wakefield again demonstrates our ability to pair robust technologies with market intelligence and expertise,” said Salumeh Companieh, Chief Information & Data Officer, Cushman & Wakefield. Since 2018, Cushman & Wakefield has been focused on aligning business, data, and operations. Results to date range from an 80% material reduction in operational cycle time, to a reduction of client supply chain costs via proprietary supply chain network optimization capabilities. Azure OpenAI Service Azure OpenAI Service is a cloud-based generative AI solution that offers customers a range of capabilities, including access to cutting-edge AI models, backed by the power of Azure. With Azure OpenAI Service, Cushman & Wakefield can benefit from the power of cloud computing, data analytics, and artificial intelligence to deliver innovative solutions for its clients and stakeholders. Azure OpenAI Service enables Cushman & Wakefield to create custom copilots that can enhance customer experience, improve operational efficiency, and increase competitive advantage. The platform enables developers to build, deploy, and manage AI solutions for various scenarios and domains. Some of the features of Azure OpenAI Service include machine learning, cognitive services, bot framework, computer vision, natural language processing, speech recognition and more. Microsoft Technology Centers Microsoft Technology Centers are facilities that provide immersive experiences and deep technical engagements in 50+ locations around the world. Microsoft Technology Center architects collaborate with academic, industry, and government partners to advance the state of the art in AI and create positive impact for society. The Microsoft Technology Center is providing Cushman & Wakefield with access to cutting-edge research, tools, and top specialists from Microsoft and its partners to develop powerful and adaptable applications that use AI features. It is also providing insight into various areas and problems that need AI solutions, with learning and improvement through feedback and advice. Copilot for Microsoft 365 Copilot for Microsoft 365 brings the power of next-generation AI, grounded in the user and company’s data, to Microsoft’s workplace productivity tools like Teams and Outlook and Word. It works alongside users to provide suggestions, summaries, generate, analyze and explore content and data across documents, presentations, spreadsheets, notes, chats, email, meetings, and more. Ensuring the safety and security of interactions with Generative AI is a crucial value driver for Cushman & Wakefield. Copilot for Microsoft 365 offers a high level of security for how the firm leverages GPT models, providing confidence that data is not exposed for training and does not leave the company’s ecosystem, thus safeguarding confidential information. “With this next generation of AI, we have a unique opportunity to accelerate innovation at Cushman & Wakefield and across commercial real estate,” said Laura Craig, General Manager, Data & AI, Microsoft. “We’re collaborating with Cushman & Wakefield to bring together AI advances that benefit from Microsoft Azure OpenAI Service and Copilot for Microsoft 365 to empower the firm’s professionals with new, AI-powered tools.” About Cushman & Wakefield Cushman & Wakefield is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in approximately 400 offices and 60 countries. In 2022, the firm reported revenue of $10.1 billion across its core services of property, facilities and project management, leasing, capital markets, and valuation and other services. It also receives numerous industry and business accolades for its award-winning culture and commitment to Diversity, Equity and Inclusion (DEI), Environmental, Social and Governance (ESG) and more.

Read More

Real Estate Technology

RentSpree Achieves Highest Cybersecurity Compliance

PR Newswire | January 10, 2024

RentSpree, the industry's premier end-to-end rental management software provider, announced it achieved System and Organization Controls (SOC) 2 Type II compliance, demonstrating RentSpree's commitment to data security and adherence to industry-leading information security policies and practices. Acknowledged as the leading data security standard for SaaS providers, SOC 2 Type II compliance involves a rigorous process, ensuring that a company securely manages data, safeguarding both the organization and the privacy of its customers. Developed by the American Institute of Certified Public Accountants, the SOC 2 Type II audit provides a report on the examination of a company's controls related to security, availability, processing integrity, confidentiality and privacy. RentSpree's audit report was issued with a "clean" audit opinion from national audit firm Sensiba LLP. "This achievement is huge for us and was a top priority this past year as the integrity of our systems and the policies and practices we have in place to protect sensitive information is integral in today's marketplace," said Michael Lucarelli, CEO and Co-Founder, RentSpree. RentSpree offers rental software solutions such as tenant screening, online applications, document automation, e-signatures, denial and approval communications, and property landing pages. RentSpree has also added renter services capabilities including rent payment reporting. "While we've consistently prioritized the security of our platform, having this affirmation from a nationally-recognized third-party auditor adds further validation that we are implementing the necessary measures to safeguard our systems and users," said Jonathan Holland, Chief Technology Officer, RentSpree. In addition to auditor Sensiba LLP, RentSpree utilized Drata, the leading compliance automation platform, to streamline its compliance efforts and continuously monitor its security controls. About RentSpree Los Angeles-based RentSpree is a provider of award-winning rental software that helps seamlessly connect real estate agents, owners, and renters to simplify and automate the entire rental process, from listing to lease. The all-in-one platform is known across all 50 states for its easy and secure interface and suite of rental tools, including tenant screening, rent payments, marketing and renter management. To date, RentSpree has partnered with more than 300 of the most influential MLSs, real estate associations and brokerages to serve over two million users in the U.S. RentSpree has been ranked on Inc. 5000's fastest-growing private companies in 2022 and 2023.

Read More

Real Estate Technology

AirDNA Acquires Uplisting, Setting New Standards in Short-Term Rental Intelligence and Management

PR Newswire | January 10, 2024

AirDNA, a leading short-term rental (STR) data provider, announced today the acquisition of vacation rental software and channel management system Uplisting. This acquisition marks a pivotal leap in AirDNA's mission to provide a comprehensive, one-stop solution for those investing in and operating short-term rental properties. Demi Horvat, CEO of AirDNA, shares the vision behind the acquisition: "Merging Uplisting's first-class property management tools with our unparalleled market insights will create holistic, tailored solutions for all STR stakeholders, from aspiring hosts to large professional managers. This integration equips users with robust tools for every step on their journey, from research and investment to set-up and ongoing optimization of their properties." Uplisting, an Airbnb Preferred Plus software partner, is a powerhouse for effectively managing and synchronizing STR listings on key platforms like Airbnb, Vrbo, and Booking.com. Its automation of critical tasks like real-time booking updates and guest communication has made it indispensable in optimizing the operations of vacation rental hosts and property managers globally. In 2023 alone, Uplisting processed an estimated $400 million in bookings, empowering users with reliable technology tools that catalyze growth. Vincent Breslin, Founder of Uplisting, commented: "Joining forces with AirDNA opens up a realm of possibilities for the vacation rental market. With our combined wealth of expertise, we are poised to redefine industry standards, driving innovation and delivering enhanced value to all our clients." In another decisive move to strengthen its commitment to STR hosts, AirDNA is introducing a new Dynamic Pricing feature that automatically syncs AirDNA's Smart Rates™ to Airbnb. This much-requested functionality empowers users to maximize booking revenues, drawing on extensive data from millions of listings on Airbnb and Vrbo to provide effective pricing recommendations. "Dynamic Pricing makes it easier for busy STR hosts to set their rates by automatically analyzing market and competitor trends. This ensures the best prices are delivered in real-time to their Airbnb listings, eliminating guesswork and manual adjustments. With our focus on building easy-to-use tools for hosts and Uplisting's comprehensive suite for bookings, operations, guest communication, and beyond, we're bringing professional tools within reach of everyone," said Horvat. Following AirDNA's acquisition of Arrivalist in July 2023, these strategic milestones showcase AirDNA's dynamic expansion under the umbrella of predictis, a family of software-enabled data businesses, and a portfolio company of Alpine Investors. "With this second acquisition in just six months, AirDNA is poised for continued growth and innovation, and with more developments in the pipeline, it is well positioned to expand its leadership position at the forefront of the short-term rental industry," remarked Jean-Marc Levy, CEO of predictis. FOCUS Capital Partners Ireland served as the financial advisor to Uplisting. About AirDNA AirDNA is a global authority in short-term rental data, offering comprehensive insights and analytics to empower businesses in the short-term rental industry. AirDNA helps vacation rental hosts, managers, and investors make smarter decisions in any market or economic climate. For every short-term rental question, AirDNA has the answer. About Uplisting Uplisting is an all-in-one vacation rental and channel management software that allows short-term rental property managers and owners to manage bookings, message guests, and automate their daily tasks across multiple listing sites, including Airbnb, Vrbo, and Booking.com. Designed to fuel growth, it offers flexible, powerful, and reliable technology tools that revolutionize the way owners operate. As a testament to its excellence, Uplisting is recognized as a top 10 Airbnb software partner and distinguishes itself in the property management software sector with an impressive 4.8/5 score on G2.

Read More

Real Estate Technology

Cushman & Wakefield Collaborates with Microsoft to Enhance AI Technology Platform

Business Wire | January 25, 2024

Cushman & Wakefield, a global leader in real estate services, today announced the firm is working with Microsoft to deploy an advanced suite of artificial intelligence (AI) solutions. “We are committed to seamlessly integrating our people with the right technology and processes to enhance service offerings to our clients. Today’s launch of the use of Microsoft Azure OpenAI Service and Copilot for Microsoft 365 at Cushman & Wakefield again demonstrates our ability to pair robust technologies with market intelligence and expertise,” said Salumeh Companieh, Chief Information & Data Officer, Cushman & Wakefield. Since 2018, Cushman & Wakefield has been focused on aligning business, data, and operations. Results to date range from an 80% material reduction in operational cycle time, to a reduction of client supply chain costs via proprietary supply chain network optimization capabilities. Azure OpenAI Service Azure OpenAI Service is a cloud-based generative AI solution that offers customers a range of capabilities, including access to cutting-edge AI models, backed by the power of Azure. With Azure OpenAI Service, Cushman & Wakefield can benefit from the power of cloud computing, data analytics, and artificial intelligence to deliver innovative solutions for its clients and stakeholders. Azure OpenAI Service enables Cushman & Wakefield to create custom copilots that can enhance customer experience, improve operational efficiency, and increase competitive advantage. The platform enables developers to build, deploy, and manage AI solutions for various scenarios and domains. Some of the features of Azure OpenAI Service include machine learning, cognitive services, bot framework, computer vision, natural language processing, speech recognition and more. Microsoft Technology Centers Microsoft Technology Centers are facilities that provide immersive experiences and deep technical engagements in 50+ locations around the world. Microsoft Technology Center architects collaborate with academic, industry, and government partners to advance the state of the art in AI and create positive impact for society. The Microsoft Technology Center is providing Cushman & Wakefield with access to cutting-edge research, tools, and top specialists from Microsoft and its partners to develop powerful and adaptable applications that use AI features. It is also providing insight into various areas and problems that need AI solutions, with learning and improvement through feedback and advice. Copilot for Microsoft 365 Copilot for Microsoft 365 brings the power of next-generation AI, grounded in the user and company’s data, to Microsoft’s workplace productivity tools like Teams and Outlook and Word. It works alongside users to provide suggestions, summaries, generate, analyze and explore content and data across documents, presentations, spreadsheets, notes, chats, email, meetings, and more. Ensuring the safety and security of interactions with Generative AI is a crucial value driver for Cushman & Wakefield. Copilot for Microsoft 365 offers a high level of security for how the firm leverages GPT models, providing confidence that data is not exposed for training and does not leave the company’s ecosystem, thus safeguarding confidential information. “With this next generation of AI, we have a unique opportunity to accelerate innovation at Cushman & Wakefield and across commercial real estate,” said Laura Craig, General Manager, Data & AI, Microsoft. “We’re collaborating with Cushman & Wakefield to bring together AI advances that benefit from Microsoft Azure OpenAI Service and Copilot for Microsoft 365 to empower the firm’s professionals with new, AI-powered tools.” About Cushman & Wakefield Cushman & Wakefield is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in approximately 400 offices and 60 countries. In 2022, the firm reported revenue of $10.1 billion across its core services of property, facilities and project management, leasing, capital markets, and valuation and other services. It also receives numerous industry and business accolades for its award-winning culture and commitment to Diversity, Equity and Inclusion (DEI), Environmental, Social and Governance (ESG) and more.

Read More

Spotlight

Everstring

EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator. EverString is backed by leading investors...

Events

Resources