6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

6sense | March 14, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize accounts with a high buying propensity while engaging buyers with personalized marketing campaigns through the Pardot platform. “Salesforce’s mission is to lessen the divide between sales and marketing through account-based alignment to help our customers grow their business,” said Liam Doyle, Senior Vice President, Product Management, Salesforce Pardot. “Targeting the right accounts is at the root of an integrated marketing campaign, and the 6sense platform makes it easier than ever to identify who those targets should be.” Uncover accounts demonstrating known or anonymous buying signals, and create unified account profiles across this data.Prioritize and segment accounts showing buying signals such as competitive research, predictive in-market scores, website visits, campaign engagement and more.

Spotlight

Are you looking to invest in real estate - but you lack the cash and/or the experience? In this video, Brandon Turner (Author of "The Book on Investing in Real Estate with No [and Low] Money Down" walks you through SIX different strategies for getting started when all you have is lint in your pocket and a goal in your head.


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REAL ESTATE TECHNOLOGY

CapStone Holdings Inc. and Blaq Projects Continue Their Growing Partnership on New State-of-the-Art Real Estate Development in Australia

CapStone Holdings Inc. | March 11, 2022

CapStone Holdings Inc, a self-funded family office business incubator and investment group – announced its continued strategic partnership in real estate with Blaq Projects, an innovative property development, construction, and investment company in Australia. Through the collaboration, CapStone set up an ongoing real estate funding platform with a second US$25 million. Blaq Projects will use these funds towards medium-density property development opportunities in the metropolitan areas of Sydney and Illawarra in New South Wales, Australia's highest populated state. The Australian partnership further diversifies CapStone Holdings' investment portfolio internationally. CapStone first supported Blaq Projects' US$90 million Dé Mira Commercial Tower, 21-story mixed-use development including 88 residential units and 124,000 square feet of commercial space in Wollongong's medical precinct. CapStone and Blaq Projects will also bring new low-rise mixed-use residential apartments to the Subiaco/Perth area. Construction is expected to begin this summer. All developments are built with state-of-the-art innovative technology and a significant focus on sustainability and environmental protection. New South Wales is a beautiful destination poised for substantial economic growth. When we started looking for the right international partner, and Blaq Projects was very receptive towards our investment goals. Most importantly, their approach to the construction and quality of the development is important to our investment philosophy. Blaq Projects meets that standard." Keith J. Stone, Founder and Chairman of CapStone Holdings Inc "CapStone Holdings' partnership has been instrumental in Blaq Projects' and Wollongong's real estate growth," said Jared Beneru, Managing Director at Blaq Projects. "Having the backing of a financial powerhouse like CapStone Holdings through COVID times enabled us to build over a $1 billion (AUD) real estate pipeline. Together, our vision and goals align to deliver new projects that continue to set the benchmark for the Wollongong CBD." CapStone Holdings continues to build a robust real estate investment portfolio and offers a unique diversified investment platform. In addition to its recent ventures in Australia, one of its additional significant real estate developments includes the fast-growing City Foundry STL located in St. Louis, Missouri, United States. About CapStone Holdings, Inc. CapStone Holdings, Inc. is a family office-structured holding company that keeps a balanced portfolio through investment strategies that maximize innovation and return with minimal risk. CapStone Holdings and its founders have invested across a wide range of industries for over 33 years and engage in focused philanthropic efforts. About Blaq Projects Blaq Projects is an innovative property development, construction, and investment company. Throughout the years of experience, Blaq has obtained industry excellence, a culture built on quality and a mindset of providing cost effective building and design solutions.

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REAL ESTATE INVESTMENT

EVERNEST ACQUIRES TULSA PROPERTY MANAGEMENT

EVERNEST | December 22, 2021

Evernest, a full-service real estate and property management company, headquartered in Birmingham, Alabama, that specializes in the brokerage and management of single-family homes and small multifamily properties, announced today that they have acquired the property management assets of Tulsa Property Management, based in Tulsa, Oklahoma. We could not be more excited than to be in Oklahoma – particularly in the amazing community of Tulsa. We've wanted to be here ever since we began our expansion into new markets. The founder of Tulsa Property Management, Luke Westerfield, built a great company and we will, by virtue of this acquisition, be managing some of the best homes in the Tulsa metro area. We plan to use the acquisition as a platform to offer investment opportunities in Tulsa to current clients and future clients with a desire to invest in a solid market." Evernest Founder and CEO, Matthew Whitaker Evernest has grown from a small Birmingham-based property manager into a full-service real estate company and one of the nation's largest single-family and small multifamily investment property management service providers. They currently have offices in Atlanta, Birmingham, Boulder, Chattanooga, Colorado Springs, Columbus (OH), Denver, Detroit, Fort Collins, Jackson (MS), Little Rock, Memphis, Murfreesboro, Nashville, Toledo, and now, Tulsa. Evernest manages about 6,000 homes with its almost 150 team members and has been on the Inc5000 list 5 out of the last 6 years. Evernest was a great fit for my clients. They are obviously doing something right with the amount of growth they've had over the last 5 years. For me, it provides an opportunity to focus on the large multifamily and development side of the real estate business." Westerfield We've acquired 16 companies over the past several years and will continue to focus our efforts on growth through acquisitions in thriving markets like Tulsa. We're most successful when we acquire a great company like Tulsa Property Management and infuse it with our distinctive culture and what we call our 'Three Uniques' - 1. Our national brand with local team. 2. Being an investor's real estate partner, and 3. Running all application underwriting in-house." Whitaker

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REAL ESTATE TECHNOLOGY

CEDARst Announces Residential Development Project Planned for San Diego's North Park and Hillcrest Neighborhoods

CEDARst | April 01, 2022

CEDARst Companies, a leading multifamily developer, announced plans to bring a new ground-up residential development to San Diego's historic North Park and Hillcrest neighborhoods. We are thrilled to bring our distinct brand of apartments to one of the best submarkets on the west coast. We believe our high-quality and fairly priced apartments will be a fantastic new option for residents of these historic neighborhoods." Will Murphy, Managing Partner and CEO, CEDARst 4135 Park Blvd. is expected to break ground later this month and open its doors 24 months after construction begins. The 205,000 square foot, $74.4 million project includes a 7-story midrise building that will offer a wide range of amenities, including a café, fitness center, spacious lounge, game room, and exterior deck with a pool, hot tub, cabanas, and communal kitchen. 4135 Park Blvd. is in a Qualified Opportunity Zone and is one of several CEDARst properties under contract in the San Diego region. "Opportunity Zones have opened up a unique chance for firms like CEDARst to develop high-quality apartments with top in class amenities at an affordable price point," said Murphy. "We're excited to work in such a dynamic community and look forward to expanding our footprint here in San Diego in the months and years ahead." Bridge Investment Group is an equity partner in the 190-unit project and BMO Harris Bank is the project lender. Construction will be managed by general contractor Suffolk Construction, and the project's architect is Studio E. "We are pleased to continue our partnership with CEDARst in a market like San Diego," said David Coelho, Chief Investment Officer of Bridge Investment Group's Opportunity Zone Funds. "The project fits well within Bridge's mandate to focus on multi-family, transit-oriented developments as an avenue to revitalize underserved communities by investing in building sustainable neighborhoods." CEDARst applies an innovative approach to residential developments with a focus on enhancing resident lifestyles and surrounding communities. Nationally, the firm has amassed a growing portfolio of distinguished and high-quality residential projects, spanning seven states across the country, with a unit count in excess of 5,000. About CEDARst CEDARst Companies is a fully integrated multifamily developer headquartered in Chicago Illinois. With over 50 years of combined experience, CEDARst applies a vertically integrated approach to the development of residential assets. CEDARst's $2 billion portfolio is comprised of more than 5,000 units, offering high quality apartments and a luxury experience at an approachable price point in markets across the country. About Bridge Investment Group Bridge is a leading, vertically integrated real estate investment manager, diversified across specialized asset classes, with approximately $36.3 billion of assets under management as of December 31, 2021. Bridge combines its nationwide operating platform with dedicated teams of investment professionals focused on select U.S. real estate verticals: residential rental, office, development, logistics properties, net lease and real estate-backed credit.

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REAL ESTATE TECHNOLOGY

National Real Estate Firm Evernest Acquires Kansas City Property Management Business

Evernest | April 29, 2022

Evernest, a national, full-service real estate and property management firm, announced that they have acquired the property management portion of Kansas City-based Hunter Properties. The acquisition represents Evernest's foray into the Kansas City market, complimenting the 16 other real estate markets already served by the firm. The combination of Hunter Properties' local property management footprint in Kansas City, along with our full-service real estate offerings, will ensure an ideal experience for their current clients and allow us to build something special in the Kansas City market. Owners, residents, and investors will continue to receive the high-quality care they have come to expect, but now with Evernest's touch." Matthew Whitaker, Evernest Founder and CEO "Evernest's commitment to client care is one of the primary reasons for this deal," said Hunter Properties owner, Robin Hunter. "I have confidence in their ability to serve my valued clients and, as I'm retaining the real estate side of my business, I'm now able to focus primarily on buying and selling homes for my clients." Hunter Properties is the 18th organization purchased by Evernest. "Our goal is to find best-in-class property management providers who are ready to exit the industry. We take the legacy they've built and infuse it with our distinctive culture, including a national brand, in-house brokerage services, and in-house underwriting." In other words, this acquisition also opens the door for real estate investors looking to break into Kansas City. "As Evernest moves into KC, we're excited to help residents, owners, and investors achieve their real estate goals, whatever those may be," said Whitaker. AboutEvernest Evernest is based in Birmingham, Alabama, and operates in 17 real estate markets across the country. It is one of the nation's largest single-family and small multi-family investment brokers and property management providers. The firm manages more than 6,500 homes for over 3,000 owners, brokers more than 700 investment deals annually, and has made the Inc5000 list five of the last six years.

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Spotlight

Are you looking to invest in real estate - but you lack the cash and/or the experience? In this video, Brandon Turner (Author of "The Book on Investing in Real Estate with No [and Low] Money Down" walks you through SIX different strategies for getting started when all you have is lint in your pocket and a goal in your head.

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