Aberdeen Behavioral Technographics is Now Live

Aberdeen | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven to be up to 55% more accurate than legacy approaches in determining technology in use at a given company location. This higher level of accuracy and deeper insight into users’ pains and priorities enables significant improvements in account prioritization, pipeline creation and win-rates.

Spotlight

Local Demographics provides up-to-date and meaningful insights into the population living around a location or in any defined area within the U.S. and Canada. This widget allows MLSs, brokerages, and end users to learn more about a specific location and its demographics.

The new SDK exists as an out-of-the-box solution ready for implementation that requires minimal development and design effort.

Using Local Demographics, real estate players can integrate and display information on their listing site to allow home buyers and renters to better understand the area where their property of interest is located.


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Spotlight

Local Demographics provides up-to-date and meaningful insights into the population living around a location or in any defined area within the U.S. and Canada. This widget allows MLSs, brokerages, and end users to learn more about a specific location and its demographics.

The new SDK exists as an out-of-the-box solution ready for implementation that requires minimal development and design effort.

Using Local Demographics, real estate players can integrate and display information on their listing site to allow home buyers and renters to better understand the area where their property of interest is located.

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