Are HNW Investors Ready for Real Estate Crowdfunding Platforms?

From Craig Cecilio’s vantage point, high-net-worth real estate investors have relied a lot on old-fashioned handshake deals and have been slow to embrace technology. But he sees more HNW individuals gravitating toward tech-powered investing. Cecilio is founder and CEO of San Diego-based DiversyFund Inc., which bills itself as a “vertically-integrated real estate crowdfunding platform.” Rather than acting as a middleman, DiversyFund manages all of its real estate projects from start to finish. Accredited investors put money directly into development of commercial and residential real estate projects in Southern California, such as a multifamily development in San Diego’s Hillcrest neighborhood. Investors can place as little as $5,000 in one of DiversyFund’s deals. Today, DiversyFund claims over 30,000 investors and more than $100 million in assets under management.