Real Estate Technology,Real Estate Investment

Aurora-backed Grace Hill Acquires Edge2learn and Ellis Management Solutions

Aurora-backed Grace Hill Acquires Edge2learn and Ellis Management
Grace Hill, a pioneer in talent and customer management solutions for commercial and multi-family real estate, recently announced that it acquired Ellis Partners in Management Solutions (Ellis), a provider of mystery shopping and resident and employee survey solutions, and Edge2Learn, an e-learning company offering training and policy management solutions in the multifamily industry. However, the financial details of the transaction weren't revealed.

To aid property owners and operators in retaining top talent and enhancing the financial performance of their properties, Edge2Learn and Ellis offer online training in addition to policy, survey, mystery shopping, and data-driven insights. Over 600 online training courses catering to the needs of multi-family rental communities in the conventional, affordable, student, and senior markets have been developed by the companies. The merged business will offer a cutting-edge employee and property intelligence platform that improves productivity and profitability.

Grace Hill stated that both Edge2Learn and Ellis share the company's dedication to creating world-class training, mystery shopping, and management solutions to assist industry-leading real estate operators and owners in maximizing property performance, mitigating operational risk, and cultivating the talents of their workforce.

Among real estate training and feedback providers, Grace Hill, Edge2Learn, and Ellis have earned a well-earned reputation as industry leaders. Edge2Learn and Ellis are thrilled to join forces with Grace Hill and Aurora groups to form a truly innovative business that meets their combined clientele's current and future needs.

According to Aurora, Grace Hill is a market leader in its own right with enormous expansion potential, and this is the kind of game-changing deal it would like to close early in its hold period.

Since forming a strategic partnership with Aurora in May 2021, Grace Hill has added Kendall Pretzer as CEO, Charles Loop as CFO, Todd Harkness as CRO, Rob Beauchamp as CPO, and Traci Johnson as CMO to its executive ranks. Grace Hill was assisted by the law firms of Massumi + Consoli LLP and Gibson Dunn & Crutcher LLP.

About Grace Hill

Grace Hill offers cutting-edge SaaS technology solutions for the real estate market, intending to improve people's daily lives in their communities. By drawing on its extensive background in the real estate industry and its knowledge that 'people are better together', Grace Hill assists property owners and managers in boosting their properties' profitability, decreasing operational risk, and training future leaders. Grace Hill's talent performance solutions include policy, training, assessment, survey, and data-driven insights, and are relied on by over 500,000 professionals at over 1,700 businesses.

About Ellis

Ellis, Partners in Management Solutions (EPMS) has helped multi-family housing companies evaluate their sales and marketing effectiveness for over 35 years through its Apartment Mystery Shopping program.  Using a multi-step process that captures the customer experience as a whole – from objective technique (shops) to subjective feedback (surveys) to emotional impact (social media) – Ellis offers customers easily attainable solutions that drive customer loyalty, resident retention, and profits.

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