Brooklyn condo moves for $3.4 million, a downtown record: Douglas Elliman

Douglas Elliman Real Estate | July 02, 2016

New York City's white-hot residential prices have found a new target: Downtown Brooklyn.If there was ever any doubt about the frothy prices of the borough's real estate.

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REAL ESTATE TECHNOLOGY

HomeJab Debuts Novel Real Estate Agent Marketing Method That Creates Real-Estate-Backed-NFTs to Promote Home Sales

HomeJab | July 14, 2022

HomeJab, which provides real estate agents on-demand professional real estate photography services nationwide, is debuting a new and novel marketing method that gives real estate agents a new avenue to promote homes for sale – using an NFT, or non-fungible token. Real estate agents who use HomeJab for professional real estate photography for their listing can now receive a free real-estate-backed-NFT of the home as part of their order. This new service from HomeJab includes promoting these NFT-backed homes for sale and listing them on the new HomeJab NFT site at nft.homejab.com. HomeJab founder and CEO Joe Jesuele emphasized that this new service for real estate agents supplements their traditional marketing efforts by exposing them to an NFT-interested audience. "For real estate agents, we provide an easy way to promote their listings to a new market of potential buyers and it doesn't cost them anything," explained Jesuele. "For crypto enthusiasts, we offer a way to purchase real world assets legally using blockchain," he added. The first NFT-backed home currently being marketed for sale on the HomeJab NFT site is in Detroit, at 20060 Canterbury Road owned by Daniel McDonald and listed for $415,000 by Lisa Virkus, a real estate agent and founder of Realty in the D. Team Title Services, owned by Web Raulston and based in Chattanooga, Tennessee, handles the title and settlement services. McDonald is a Key Advisor at Mortgage Token, which aims to be the first company that allows clients to leverage their home equity to invest in cryptocurrency. "I'm a firm believer that with digital assets such as NFTs, entire industries will benefit from being built on the Ethereum blockchain by increasing consumer transparency and transaction cost-effectiveness," home seller McDonald said. McDonald explained that blockchain, like the internet, is the new "great equalizer" and that "Web3 will level the playing field, making information and pricing inequalities a thing of the past." "Mortgage Token is an autonomous modernized lending platform bridging the gap between real estate and crypto lending. We look forward to launching before the fourth quarter of 2022 as the first lender specifically investing in cryptocurrency." Jason Yourofsky, Mortgage Token founder Jesuele noted, "Our customers will get an NFT listing for free with every photo shoot, and direct exposure to a more tech-savvy group of buyers." With the new service, an agent can bring their buyer, and the buyer would purchase the NFT, which provides them with an option to purchase the property. Buyers purchase NFTs with USD Coin (USDC), a digital currency fully backed by US dollar assets, on the Ethereum blockchain. HomeJab receives 1% on the NFT sale, with the proceeds distributed to the title company who then facilitates the closing and recording of deed. The seller and buyer agent commissions would be part of the settlement statement, like any other traditional transaction. About HomeJab HomeJab is America's leading on-demand professional real estate photography and video service for real estate pros. Lightning-fast high-end visual production offerings also include immersive 3D interactive tours, floor plan creation, affordable virtual staging, turnkey aerial services, and the creation of real-estate-backed NFTs. Its efficient one-stop-shop for real estate listings promotions at HomeJab.com features affordable and customizable shoots to create the most engaging visual content for faster home sales and enrich the listing agent's personal brand. HomeJab is available nationwide and in the U.S. and Canada.

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REAL ESTATE TECHNOLOGY

Zentap Launches Game-Changing Marketing App for Real Estate Agents

Zentap | August 24, 2022

Zentap, a SaaS company that empowers real estate professionals with a true all-in-one marketing solution has launched a mobile app making it even easier for real estate agents to build their brand and generate new prospects. "With the market slowing down and things being even more competitive for real estate professionals, the launch of this app will make it even easier for real estate agents who are always on the go, to create and distribute branded marketing content for themselves and/or their listings by saving time and money and helping them build their brand," - Betty Gabbaie, Zentap's Chief Executive Officer Through this app, real estate professionals will have access to a powerful dashboard where they can create, post, and download different digital marketing assets in minutes and share seamlessly on multiple platforms allowing them to stand out from the competition and remain top of mind. Users will also have access to unlimited branded content including Local Market Updates, Single Data Snapshots, Comparative Market Analysis, Listing Videos & Flyers, Open House Videos, Testimonial Videos, Infomercials, and more. From professional websites and social posting to exclusive email campaigns and lead generation, Zentap helps agents scale their business and reinforce their brand through innovative marketing solutions and expertise. In addition to products and services, Zentap also provides useful resources to help educate clients about current digital marketing trends and best practices using social media through their free educational webinar series and exclusive Facebook group for clients. Zentap also offers a full team dedicated to customer success and support for clients to ensure ease of use and optimal results. If you are a real estate professional that needs help with your real estate marketing, contact us today to see how we can help you elevate your real estate marketing.

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AGENT,REAL ESTATE ADVICE

RESAAS Wins PropTech Breakthrough Award for Second Year Running

RESAAS Services Inc. | September 09, 2022

RESAAS Services Inc., a technology platform for the real estate industry, today announced the Company has won the PropTech Breakthrough Award: Agent Match Solution of the Year for the second consecutive year. "RESAAS is proud to be recognized by this prestigious global award for a second consecutive year, showcasing the pedigree of our enterprise-grade technology platform, RESAAS continues to cement its position as the real estate industry's leading solution for Agents and Brokers to secure new business. By focusing on unique real estate data, RESAAS solutions provide unrivalled business value to the global real estate industry." -RESAAS CEO, Tom Rossiter The 2022 PropTech Breakthrough Awards received over 1,500 nominations globally. Winners alongside RESAAS include Rocket Mortgage, OpenDoor, Appfolio, and TenantBase. Submissions were judged on several critical characteristics including innovation, functionality, performance, ease of integration and ease of use. About RESAAS Services Inc. RESAAS is an award-winning global technology platform for the real estate industry. With over 500,000 real estate agents utilizing RESAAS in 160 countries, RESAAS enables real-time industry communication, delivers new business opportunities and captures unique real estate data. Some of real estate's biggest brands leverage RESAAS to provide business intelligence to real estate brokerages, franchises and associations.

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BROKERAGE,MORTGAGE AND LENDING

Real Estate Tech Brokerage Radius Launches In-House Mortgage Brokerage in California

Radius | August 04, 2022

Radius, the tech-enabled brokerage, today announced it has launched a mortgage brokerage in California. The mortgage launch comes on the heels of the company's $14 million Series A fundraise and recent expansion to Texas, Florida and Washington. Radius is a full service, modern brokerage that provides real estate professionals and their teams with the support and tools needed to grow their business — with a simplified and modest flat fee commission structure. The brokerage empowers entrepreneurial real estate professionals with integrated technology, mentorship, recruiting, financial services and marketing resources to build and amplify their own brand. With the addition of a mortgage brokerage, Radius agents and their clients in California will have access to a more seamless and transparent lending experience. With access to real-time status updates and critical documents in their client dashboards, Radius agents will be able to provide quality information about the lending process to their clients — while being supported by a dedicated team. Radius' mortgage arm will be led by Director of Mortgage Michael Bardales, a 20-year veteran of California lending and Senior Lending Manager Grace Davis, a 17-year real estate veteran and top lending officer in the state. "We're building Radius Mortgage from the ground up to be a premier lender in California, For far too long, the lending process has been frustrating and burdensome for agents and their clients alike. By keeping cost structures low and bringing transparency to the entire lending process, we hope to help real estate professionals deliver a better client experience and grow their businesses." - Sam Kasle, Radius' Chief Revenue Officer Dedicated to developing the whole agent, Radius helped real estate professionals and their teams close more than $400 million in sales in the first quarter of 2022, while the referral network has generated $25 billion in referral commissions in the last three years. The company has doubled revenue in the last five months, and seen 300 percent revenue growth year-over-year. Radius now operates in California, Colorado, Georgia, Oregon, Texas, Florida, and Washington. Building on its real estate social network of more than 85,000 agents nationwide, Radius plans to further expand across the U.S. by the end of the year. About Radius Radius is the premier tech-driven brokerage firm for real estate professionals eager to grow their brands and profits. From networking opportunities, branding/marketing resources, to white-glove services for buyers and sellers, Radius is poised to help real estate professionals grow their businesses while saving them time and money. Founded in 2015, Radius is backed by the founders of Trulia, Zillow and Roofstock.

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