BWF and Wanda Announce Landmark Partnership
Dalian Wanda Group | September 30, 2016
The Badminton World Federation (BWF) and Wanda, through its subsidiary Infront Sports & Media, have today announced a new landmark agreement for the centralised media and sponsorship rights of the BWF Major Events (Sudirman Cup, Thomas & Uber Cup Finals and the World Championships) and for a revamped BWF Series – encompassing the current BWF World Superseries and Grand Prix Gold events – to be relaunched for the 2018 season.