The HGTV effect: 60% of home shoppers are willing to renovate

About 60% of people looking to buy a home are willing to consider a property that needs renovating as rising prices make it harder to afford a turn-key listing, according to Move.com. Most of them were inspired to take on the projects by watching TV home renovation shows on networks like HGTV, according to the report. “Whether it is seeing the project unfold in a tidy 30-minute segment, or just getting inspired by the before and after shots, home shoppers are turning to home renovations to make their dream home when finding one as-is turns out to be difficult,” the report said.