VTS, the commercial real estate industry’s only technology platform that unifies owners, operators, brokers, and tenants to capitalize on opportunities revealed in every square foot of their properties, today announced that it has launched a revolutionary new tenant experience technology offering, VTS Activate, which builds upon the proptech leader’s existing history in the TenEx space. VTS Activate goes beyond the strengths of both VTS Rise and Lane to deliver owners and operators with the unparalleled technology and insights – not just within a building, but across an entire portfolio, creating the ultimate experience for tenants and delivering value like never before.
VTS entered the tenant experience space in March of 2021 with the acquisition of Rise Buildings, and continued its significant investment in the space with the acquisition of Lane in October of 2021. By bringing the best of both softwares together and executing on VTS’ ultimate vision, the team has engineered a transformative technology for its customers to solve today’s unique challenges, including low tenant demand, evolving tenant expectations, and the persistence of hybrid work policies.
VTS Activate is a new solution that enables CRE owners and operators to create a fully integrated office experience. Built with critical technology to retain tenants while differentiating their assets and portfolio, with data and connectivity powered by the VTS Platform. VTS Activate provides tenants with a seamless on-site experience, and the capability to manage their day-to-day needs and activity within a building on one centralized app. VTS Activate is also the only TenEx solution to provide ‘one-app, access anywhere’ functionality – opening a landlord’s entire portfolio to tenants by providing them the capability to choose where they want to work, giving the workers of today the flexibility they demand and delivering a higher level of value. VTS Activate allows owners to turn their portfolio into an interconnected branded ecosystem – they can now deliver their tenants with offerings and experiences across the many places they choose to work.
“Given the challenges of today’s commercial real estate market, retention is of the utmost importance for landlords, and they need to be armed with a solution that activates every tenant, space, and team within a building – deepening relationships with occupants and their talent, while gaining insights that help teams understand their tenants, how they’re using space, and the value they get from it,” said Nick Romito, CEO of VTS. “The launch of VTS Activate brings this all together in one app for owners and operators, and is the result of our considerable investment and commitment to providing the industry with the ultimate tenant experience solution – one that puts the tenant at the forefront.”
With native operations features and sophisticated tools to deliver the right communications, content, and experiences to the right audience, VTS Activate delivers a seamless and personal end-to-end experience at scale, driving engagement and increasing sentiment. Through insights that measure sentiment health and activity, landlords can best anticipate tenant needs, navigate renewals, and expand relationships.
“Emerging on the other side of the pandemic, the notion of where we work has significantly expanded, and a ‘workplace’ is no longer solely a tenant suite – it's a home office, flex space, breakout rooms, and more. VTS Activate provides landlords with the digital infrastructure to accommodate the mobility of today’s tenants, as they look to their landlords and building operators to connect spaces in a way like never before,” said Gijo Mathew, Chief Product Officer of VTS. “Additionally, owners continue to struggle with uncertainty about tenants, their likelihood to renew, and how they’re using space. The data and insights that VTS Activate yields allow for a greater level of clarity on tenant behavior to dictate improved operations, the health of tenant relationships, and ultimately, the best portfolio strategy.”
Beyond insights, access control, and operations management, VTS Activate is a direct, branded channel between the landlord, building manager, tenant companies, and their talent, so the right message can be delivered to the right audience. VTS Activate delivers sophisticated marketing capabilities that allow community managers to create highly configurable, branded programming across their spaces and tenant network. With the tools to create and deliver compelling experiences and offerings – from events and perks, to flex and retail offerings, and more to keep tenants engaged and coming into the office.
“At Tishman Speyer, we are constantly considering what’s next for the industry and appreciate that VTS seeks to do the same,” said Joe Doran, Chief Financial Officer at Tishman Speyer. "We are committed to building community and connection, and products like VTS Activate are all about bringing people together – bridging the physical experience to a digital platform.”
About VTS
VTS is the commercial real estate industry’s only technology company that unifies owners, operators, brokers, and tenants in a single platform to capitalize on opportunities revealed in every square foot of their properties. In 2013, VTS revolutionized the commercial real estate industry’s leasing operations with what is now VTS Lease. Today, the VTS Platform is the largest first-party data source in the industry, transforming how strategic decisions are made and executed by CRE professionals across the globe.
With the VTS Platform, consisting of VTS Lease, VTS Market, VTS Activate, and VTS Data, every business stakeholder in commercial real estate is given real-time market information and workflow tools to do their job with unparalleled speed and intelligence. VTS is the global leader, with more than 60% of Class A office space in the U.S., and 12 billion square feet of office, retail, and industrial space is managed through our platform worldwide. VTS’ user base includes over 45,000 CRE professionals and industry-leading customers such as Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, BXP, Oxford Properties, JLL, and CBRE. To learn more about VTS, and to see our open roles, visit www.vts.com.