REAL ESTATE TECHNOLOGY
HomeJab | July 14, 2022
HomeJab, which provides real estate agents on-demand professional real estate photography services nationwide, is debuting a new and novel marketing method that gives real estate agents a new avenue to promote homes for sale – using an NFT, or non-fungible token.
Real estate agents who use HomeJab for professional real estate photography for their listing can now receive a free real-estate-backed-NFT of the home as part of their order. This new service from HomeJab includes promoting these NFT-backed homes for sale and listing them on the new HomeJab NFT site at nft.homejab.com.
HomeJab founder and CEO Joe Jesuele emphasized that this new service for real estate agents supplements their traditional marketing efforts by exposing them to an NFT-interested audience.
"For real estate agents, we provide an easy way to promote their listings to a new market of potential buyers and it doesn't cost them anything," explained Jesuele. "For crypto enthusiasts, we offer a way to purchase real world assets legally using blockchain," he added.
The first NFT-backed home currently being marketed for sale on the HomeJab NFT site is in Detroit, at 20060 Canterbury Road owned by Daniel McDonald and listed for $415,000 by Lisa Virkus, a real estate agent and founder of Realty in the D.
Team Title Services, owned by Web Raulston and based in Chattanooga, Tennessee, handles the title and settlement services.
McDonald is a Key Advisor at Mortgage Token, which aims to be the first company that allows clients to leverage their home equity to invest in cryptocurrency.
"I'm a firm believer that with digital assets such as NFTs, entire industries will benefit from being built on the Ethereum blockchain by increasing consumer transparency and transaction cost-effectiveness," home seller McDonald said.
McDonald explained that blockchain, like the internet, is the new "great equalizer" and that "Web3 will level the playing field, making information and pricing inequalities a thing of the past."
"Mortgage Token is an autonomous modernized lending platform bridging the gap between real estate and crypto lending. We look forward to launching before the fourth quarter of 2022 as the first lender specifically investing in cryptocurrency."
Jason Yourofsky, Mortgage Token founder
Jesuele noted, "Our customers will get an NFT listing for free with every photo shoot, and direct exposure to a more tech-savvy group of buyers."
With the new service, an agent can bring their buyer, and the buyer would purchase the NFT, which provides them with an option to purchase the property. Buyers purchase NFTs with USD Coin (USDC), a digital currency fully backed by US dollar assets, on the Ethereum blockchain. HomeJab receives 1% on the NFT sale, with the proceeds distributed to the title company who then facilitates the closing and recording of deed. The seller and buyer agent commissions would be part of the settlement statement, like any other traditional transaction.
HomeJab is America's leading on-demand professional real estate photography and video service for real estate pros. Lightning-fast high-end visual production offerings also include immersive 3D interactive tours, floor plan creation, affordable virtual staging, turnkey aerial services, and the creation of real-estate-backed NFTs. Its efficient one-stop-shop for real estate listings promotions at HomeJab.com features affordable and customizable shoots to create the most engaging visual content for faster home sales and enrich the listing agent's personal brand. HomeJab is available nationwide and in the U.S. and Canada.
REAL ESTATE INVESTMENT
Coastal Ridge Real Estate | September 01, 2022
Columbus, Ohio – Coastal Ridge Real Estate (Coastal Ridge) a national multifamily investment, management, and development firm, announced today that they are continuing the expansion of their Stillwell brand with a new project in Central Ohio. The firm will build 230 build-for-rent (BFR) homes at Jerome Village, a master-planned community developed by Nationwide Realty Investors.
Jerome Village boasts a wide range of housing styles and options to support Central Ohio’s growing population and housing needs. The community includes over 700-acres of parks, and green space with a network of walking and nature trails connecting to Glacier Ridge Metro Park.
“The Stillwell brand compliments the lifestyle offered at Jerome Village, We’re enthusiastic about our partnership with Jerome Village and Hallstatt Real Estate Partners on this project and look forward to welcoming our first set of residents to our community in 2023.”
-Jerimi Nuckolls, Director of Development at Coastal Ridge
Coastal Ridge launched the Stillwell brand earlier this year with Stillwell Wellen Park and Stillwell Avery Centre, BFR projects in Sarasota, Florida and Round Rock, Texas, respectively.
We’ve looked forward to the day when we could announce the Stillwell brand would be coming to the Central Ohio community, With so many of our Coastal Ridge team members located in Central Ohio and our corporate headquarters located in downtown Columbus, this project is of particular importance to our organization and development team,said Andy Lallathin, Co-Founder and Managing Partner at Coastal Ridge.
Stillwell Jerome is being developed in a joint venture partnership with Halstatt Real Estate Partners and Coastal Ridge, with Columbus-based, Hallmark Construction serving as the contractor.
Stillwell Jerome will be located within the Fairbanks School District and will feature one-, two-, and three-bedroom homes with first-floor private entries and individual backyards. Residents will have onsite access to a resort-style pool, state-of-the-art clubhouse, walking trails, outdoor seating areas, and a fitness center.
About Coastal Ridge Real Estate
Headquartered in Columbus, OH, Coastal Ridge Real Estate is a full-service real estate investment and property management firm executing on core, core plus, value add, and ground-up development investment strategies in the multifamily real estate asset class. The firm's vertically integrated platform includes divisions to oversee investment management, property management, and development. Coastal Ridge's current portfolio is comprised of 35,000+ conventional apartment homes and student housing beds spanning 53 distinct markets, with assets under management totaling over $4 billion. Coastal Ridge has been recognized as an Inc. 5000 Fastest-Growing Private Companies in America five times.
Created by Coastal Ridge, Stillwell is an innovative multifamily housing concept within the build-for-rent sector. This innovative product known as a Horizontal Apartment or Cottage Community consists of free-standing one- and two-story single-family residential homes with private yards, utilizing shared parking similar to a typical garden apartment layout, and featuring programmed amenities. This product offers a new option for residential living, providing the privacy of a single-family home, and the amenities, professional management, and ease of living of a traditional apartment community.
About Halstatt Real Estate Partners
Halstatt Real Estate Partners (HREP), a women-owned real estate private equity firm, has participated in the acquisition and development of over $1 billion in Southeast based real estate assets since 2011. Founded by the Sproul family, based in Naples, Florida, and a proud part of the Barron Gift Collier legacy in Southwest Florida, HREP invests in middle market, value add and opportunistic commercial and residential real estate projects. HREP works with best-in-class local and regional operating partners to maximize the value of its real estate investments. HREP invests alongside a cross-section of institutional limited partners from fund to fund including charitable foundations and endowments, domestic and international family offices, and corporate pension funds with a history of continuity.
REAL ESTATE TECHNOLOGY,REAL ESTATE ADVICE
Greystone and Project Destined | September 02, 2022
Greystone, a leading national commercial real estate finance company, and Project Destined, a leading social impact platform that provides training in financial literacy, entrepreneurship, and real estate, have expanded their partnership with two new engagements to increase exposure and opportunities for emerging leaders in commercial real estate.
This summer, Greystone hosted 15 students in a summer intensive program that introduced high school students from Comp Sci High in The Bronx to key CRE finance topics, as well as matching the students with Greystone mentors to guide them in real-world deal analytics. Comp Sci High students also visited a Greystone multifamily development project in Harlem, NYC to learn how a project progresses from spreadsheets to hammers and to see first-hand how a multifamily property is managed once complete.
This month, Greystone also launched a new bridge career development program open to students at HBCUs and other colleges nationwide. Accepted applicants receive a scholarship for the seven-week program which includes CRE curriculum, mentorship, and site visits to Greystone offices to learn more about the company and the work it does across various business lines – real estate lending, asset management, and underwriting.
“We are so thrilled to build on our successful relationship with Project Destined, which has opened doors wide for CRE career hopefuls, and formed impactful bonds between our mentors and the students, who have shown so much promise for the future,”
- Pranika Sinha, Head of DEI at Greystone
Project Destined, founded by former Carlyle Group executive Cedric Bobo, has partnered with over 150 leading real estate firms and over 200 universities around the country since its founding to provide diverse students with paid, virtual internship opportunities where they explore the real estate industry and ownership through live real estate deals in various cities across the U.S.
In order for students to be successful, they need exposure to the skills and resources needed to build a career in CRE, and our internships programs are designed to do just that, with a combination of curriculum, mentorship, and real-world application, We appreciate Greystone’s entrepreneurial approach in taking students under their wing, going above and beyond, and growing these programs with us as we expand the impact we can have on bringing opportunities to students nationwide,said Mr. Bobo.
Greystone is a private national commercial real estate finance company with an established reputation as a leader in multifamily and healthcare finance, having ranked as a top FHA, Fannie Mae, and Freddie Mac lender in these sectors. Loans are offered through Greystone Servicing Company LLC, Greystone Funding Company LLC and/or other Greystone affiliates.
About Project Destined
Project Destined is a leading social impact platform that provides training in financial literacy, entrepreneurship, and real estate. Project Destined partners with corporations, schools, and non-profits to deliver training using its proprietary e-learning platform and live courses. Project Destined leverages a work-based learning approach where students work with executives to evaluate live deals in their community and present them in a pitch competition to industry leaders. Scholars emerge with the skills, confidence, experiences, and networks that prepare them to secure a strong first job and to become stakeholders in their community.
REAL ESTATE INVESTMENT
The Howard Hughes Corporation | August 23, 2022
The Howard Hughes Corporation® announced today that JDM Partners has exercised their remaining option to reacquire a stake in Douglas Ranch, the recently launched large-scale master planned community in Phoenix's West Valley. The community was acquired by The Howard Hughes Corporation from JDM Partners and El Dorado Holdings last October for approximately $541 million. On August 18, JDM Partners exercised its second option to buy back into Douglas Ranch, acquiring an additional 2.8% interest in the Douglas Ranch joint venture for approximately $15 million.
The transaction brings the aggregate of JDM Partners' investment in Douglas Ranch excluding Trillium, the community's first 3,000-acre village to approximately $65 million, which equates to approximately 12% of the joint venture. JDM Partners and El Dorado Holdings are 50/50 joint venture partners with HHC on Trillium.
Land sales at the master planned community are expected to begin this fall.
About The Howard Hughes Corporation®
The Howard Hughes Corporation owns, manages, and develops commercial, residential, and mixed-use real estate throughout the U.S. Its award-winning assets include the country's preeminent portfolio of master planned communities, as well as operating properties and development opportunities including: the Seaport in New York City; Downtown Columbia®, Maryland; The Woodlands®, The Woodlands Hills®, and Bridgeland® in the Greater Houston, Texas area; Summerlin®, Las Vegas; Ward Village® in Honolulu, Hawaiʻi; and Douglas Ranch in Phoenix, Arizona. The Howard Hughes Corporation's portfolio is strategically positioned to meet and accelerate development based on market demand, resulting in one of the strongest real estate platforms in the country. Dedicated to innovative placemaking, the company is recognized for its ongoing commitment to design excellence and to the cultural life of its communities. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC.