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What is Content Marketing in Real Estate?

Content marketing is a relatively new term in real estate but it is not a new concept. In fact, content marketing has been around for hundreds of years. Many believe content marketing is simply publishing blog articles to your website or market update videos to your social media channels. But it is so much more. In this video, we discuss what content marketing is truly all about and a brand from over 100 years ago that is inspiring real estate agents around the world to go about their marketing in a completely different way they've been taught.

Spotlight

HappyCo

HappyCo is the leading real-time property operations platform for the Multifamily real estate industry. Through mobile inspections, remote monitoring and real-time reporting, HappyCo empowers apartment operators to increase resident satisfaction, bolster risk reduction, and increase operating efficiency across their portfolio. Our mobile and web applications drive standardized, high-quality data collection for unit and property inspections to reduce operating costs, optimize maintenance and turn, and ensure a quality resident experience with real-time visibility. HappyCo was founded in Adelaide, Australia in 2011 by successful entrepreneur turned real estate investor Jindou Lee and software engineer Andrew Mackenzie-Ross. With over 1.5 million units under management, HappyCo today is used by thousands of companies and its marquee product Happy Inspector has captured more than 100 million items inspected worldwide. Our mission is to deliver mobile and cloud business software that del

OTHER VIDEOS

Analyzing Residential Real Estate Trends in July

video | July 19, 2023

Are you curious about the state of the real estate market in your area? Our July 2023 market update provides a comprehensive overview of the residential real estate activity in June. From inventory trends to pricing insights and sales performance, this short video highlights key data points that can help you navigate the market with confidence. Don't miss out on valuable information—watch the video now and stay ahead in the real estate game!...

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Local Demographics | Out-of-the-Box Location Intelligence Solution

video | April 12, 2023

Local Demographics provides up-to-date and meaningful insights into the population living around a location or in any defined area within the U.S. and Canada. This widget allows MLSs, brokerages, and end users to learn more about a specific location and its demographics. The new SDK exists as an out-of-the-box solution ready for implementation that requires minimal development and design effort. Using Local Demographics, real estate players can integrate and display information on their listing site to allow home buyers and renters to better understand the area where their property of interest is located....

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Digital asset management solution: Beyond Asset

video | February 27, 2023

Manage infrastructure operations by enhancing their data. Beyond Asset is the asset management solution that allows you to know and monitor your infrastructure over time in order to optimise their operations. From inventory to maintenance, via diagnosis, Beyond Asset helps you to manage your infrastructures by enhancing their data....

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Digital wealth management solution: Beyond Asset

video | February 27, 2023

Mastering the operation of infrastructures by enhancing their data. Beyond Asset is the asset management solution allowing you to know and monitor your infrastructures over time to optimize their operations. From inventory to maintenance, including diagnostics, Beyond Asset supports you in controlling your infrastructures by enhancing their data....

Watch Now

Analyzing Residential Real Estate Trends in July

video | July 19, 2023

Are you curious about the state of the real estate market in your area? Our July 2023 market update provides a comprehensive overview of the residential real estate activity in June. From inventory trends to pricing insights and sales performance, this short video highlights key data points that can help you navigate the market with confidence. Don't miss out on valuable information—watch the video now and stay ahead in the real estate game!...

Watch Now

Local Demographics | Out-of-the-Box Location Intelligence Solution

video | April 12, 2023

Local Demographics provides up-to-date and meaningful insights into the population living around a location or in any defined area within the U.S. and Canada. This widget allows MLSs, brokerages, and end users to learn more about a specific location and its demographics. The new SDK exists as an out-of-the-box solution ready for implementation that requires minimal development and design effort. Using Local Demographics, real estate players can integrate and display information on their listing site to allow home buyers and renters to better understand the area where their property of interest is located....

Watch Now

Digital asset management solution: Beyond Asset

video | February 27, 2023

Manage infrastructure operations by enhancing their data. Beyond Asset is the asset management solution that allows you to know and monitor your infrastructure over time in order to optimise their operations. From inventory to maintenance, via diagnosis, Beyond Asset helps you to manage your infrastructures by enhancing their data....

Watch Now

Digital wealth management solution: Beyond Asset

video | February 27, 2023

Mastering the operation of infrastructures by enhancing their data. Beyond Asset is the asset management solution allowing you to know and monitor your infrastructures over time to optimize their operations. From inventory to maintenance, including diagnostics, Beyond Asset supports you in controlling your infrastructures by enhancing their data....

Watch Now
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Spotlight

HappyCo

HappyCo is the leading real-time property operations platform for the Multifamily real estate industry. Through mobile inspections, remote monitoring and real-time reporting, HappyCo empowers apartment operators to increase resident satisfaction, bolster risk reduction, and increase operating efficiency across their portfolio. Our mobile and web applications drive standardized, high-quality data collection for unit and property inspections to reduce operating costs, optimize maintenance and turn, and ensure a quality resident experience with real-time visibility. HappyCo was founded in Adelaide, Australia in 2011 by successful entrepreneur turned real estate investor Jindou Lee and software engineer Andrew Mackenzie-Ross. With over 1.5 million units under management, HappyCo today is used by thousands of companies and its marquee product Happy Inspector has captured more than 100 million items inspected worldwide. Our mission is to deliver mobile and cloud business software that del

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