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LeadMD

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LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo , Adobe, Salesforce.com and dozens of others.

C-Suite On Deck

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an acc

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Events

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GlobeSt | January 29, 2020

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Commercial real estate stakeholders aren’t leaving data privacy and cybersecurity to chance in 2020. Stakeholders across the industry are clamping down as both become a pressing challenge among connected buildings, Arie Barendrecht, CEO of WiredScore, a CRE tech firm and creator of a digital connectivity rating system for the sector, tells GlobeSt.com. In a hyper-connected world, no company will stake its success on occupying a building with an un-secure digital infrastructure,” he s...

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Cherre, the industry’s leading real estate data management and analytics platform, and Fortimize, a Salesforce partner since 2012, have entered into a strategic alliance to help real estate firms make faster and more accurate decisions within Salesforce. The alliance combines an industry-leading real estate data management platform with an industry-first consulting approach on the world’s #1 CRM and customer engagement ecosystem, to increase deals in the pipeline and i...

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WORLD PROPERTY JOURNAL | March 11, 2020

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The Mortgage Bankers Association's latest Commercial/Multifamily Delinquency Report is showing this week that U.S. commercial and multifamily mortgage delinquencies remained low in the fourth quarter of 2019. Commercial and multifamily mortgages ended the fourth quarter of 2019 much the way they started the year - at or near record low delinquency rates," said Jamie Woodwell, MBA's Vice President of Commercial Real Estate Research. "The key drivers - solid property fundamentals...

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INSIDE REAL ESTATE LAUNCHES NEW ADVERTISING SOLUTION TO BOOMTOWN USERS AND RAKES IN TOP INDUSTRY AWARDS FOR INNOVATION

PRweb | April 12, 2023

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Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to over 400,000 agents, teams, brokerages and top franchise brands, recently announced the acquisition of BoomTown, and the company is doubling down on innovation and momentum, garnering recognition as “Best Platform” by T3 Sixty, featured on HousingWire’s Tech100 list, and announcing the launch of Property Boost in the BoomTown platform. Ins...

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CRE STAKEHOLDERS CLAMP DOWN ON DATA PRIVACY AND CYBERSECURITY

GlobeSt | January 29, 2020

Commercial real estate stakeholders aren’t leaving data privacy and cybersecurity to chance in 2020. Stakeholders across the industry are clamping down as both become a pressing challenge among connected buildings, Arie Barendrecht, CEO of WiredScore, a CRE tech firm and creator of a digital connectivity rating system for the sector, tells GlobeSt.com. In a hyper-connected world, no company will stake its success on occupying a building with an un-secure digital infrastructure,” he s...

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Market Outlook

CHERRE AND FORTIMIZE ANNOUNCE STRATEGIC ALLIANCE

Cherre and Fortimize | August 12, 2022

Cherre, the industry’s leading real estate data management and analytics platform, and Fortimize, a Salesforce partner since 2012, have entered into a strategic alliance to help real estate firms make faster and more accurate decisions within Salesforce. The alliance combines an industry-leading real estate data management platform with an industry-first consulting approach on the world’s #1 CRM and customer engagement ecosystem, to increase deals in the pipeline and i...

Read More
news image

COMMERCIAL MULTIFAMILY MORTGAGE DELINQUENCIES REMAIN LOW IN U.S.

WORLD PROPERTY JOURNAL | March 11, 2020

The Mortgage Bankers Association's latest Commercial/Multifamily Delinquency Report is showing this week that U.S. commercial and multifamily mortgage delinquencies remained low in the fourth quarter of 2019. Commercial and multifamily mortgages ended the fourth quarter of 2019 much the way they started the year - at or near record low delinquency rates," said Jamie Woodwell, MBA's Vice President of Commercial Real Estate Research. "The key drivers - solid property fundamentals...

Read More
news image

Real Estate Technology, Real Estate Investment

INSIDE REAL ESTATE LAUNCHES NEW ADVERTISING SOLUTION TO BOOMTOWN USERS AND RAKES IN TOP INDUSTRY AWARDS FOR INNOVATION

PRweb | April 12, 2023

Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to over 400,000 agents, teams, brokerages and top franchise brands, recently announced the acquisition of BoomTown, and the company is doubling down on innovation and momentum, garnering recognition as “Best Platform” by T3 Sixty, featured on HousingWire’s Tech100 list, and announcing the launch of Property Boost in the BoomTown platform. Ins...

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Real Estate Technology, Asset Management

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Article

resource image

Real Estate Investment, Asset Management

10 Must Attend Commercial Real Estate Asset Management Events

Article

resource image

Real Estate Advice, Asset Management

A Guide to Measure Data-driven Real Estate Asset Management Services

Article

resource image

Real Estate Technology, Asset Management

Enhance Asset Management Efficiencies with Data-driven Real Estate

Article

Events

C-Suite On Deck

Responsive image

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an acc

Read More