Does Brand Matter to the Real Estate Consumer?

January 1, 2014

While the most prominent international real estate companies often tout the importance and impact of their advertising presence in creating “brand recognition,” industry research has long shown that awareness of the company’s brand is actually not a factor customers take into consideration when selecting their real estate professional.

Spotlight

The Brandt Companies

Brandt designs, builds, services and retrofits commercial and industrial facilities across Texas. With proven engineering and technical services, the company is dedicated to helping customers increase production, lower operating costs and increase energy efficiencies in new and existing buildings.

OTHER WHITEPAPERS
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Digital twins & building lifecycle intelligence

whitePaper | June 30, 2022

Named as one of Gartner’s top 10 strategic technology trends for 2019, “Digital Twins” are among the most anticipated technologies for the construction market. Dating back to NASA’s “pairing technology” and sometimes referred to as “Industry 4.0,” digital twins are extensively used in manufacturing and industrial applications. Their value in achieving cost savings and productivity

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The Micro Connect White Paper

whitePaper | September 28, 2022

Do good – developing a more inclusive, more equitable and more socially impactful financial market Do well – connecting small businesses seeking adequate and sustainable financing with global investors seeking quality and diversified returns We have a new market operating system, the “Micro Star”, to help us achieve our dream

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Real Estate: A look into the build back better plan

whitePaper | February 28, 2022

It’s been several weeks since President Biden’s Build Back Better legislation stalled in the Senate. The roughly $2 trillion spending package was met with resistance from members of both parties, so its adoption and full implementation looks bleak at the moment.

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Four causes of inflation that impact real estate

whitePaper | November 10, 2022

The U.S. Department of Labor defines inflation as “the overall general upward price movement of goods and services in an economy.” When we wrote our inflation piece in the summer of 2021, many economists and politicians were characterizing inflation as transitory. A year later, inflation has started to take hold in key areas of the market which will have an impact on how real estate investors should view their current and prospective investment. The annual inflation as measured by the Consumer Price Index (CPI) has been 7.5% or higher since January of this year, peaking at 9.05% in June.

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Landarno Whitepaper

whitePaper | April 30, 2022

Blockchain is a cutting-edge technology that has the potential to transform a variety of industries, including real estate. Blockchain is a digital ledger that decentralizes access to information and enhances trust by serving as a single, unalterable source of truth. Blockchain, which is the technology behind it, has the potential to completely transform the way we use money worldwide.

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The lender's guide to appraisal modernization

whitePaper | December 12, 2022

This Lender’s Guide to Appraisal Modernization offers a broad overview of the appraisal modernization challenge facing the mortgage industry, plus tips for managing through the appraisal modernization process at your organization.

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Spotlight

The Brandt Companies

Brandt designs, builds, services and retrofits commercial and industrial facilities across Texas. With proven engineering and technical services, the company is dedicated to helping customers increase production, lower operating costs and increase energy efficiencies in new and existing buildings.

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