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How Vendors Evolve To Serve Brokers And Agents
With mergers and acquisitions being announced seemingly every week, companies are getting very focused on their value proposition and what they provide. Many real estate technology companies begin by solving the problems of individual agents, who are on the front lines of real estate. It’s also easier to identify what the immediate needs of an agent might be because interactions between agents and consumers are the core of the real estate business. As companies and their offerings evolve, they tend to be able to offer value to both the individual users and the organization as a whole. In the case of real estate, this involves creating a model that suits the needs not just of agents but of their brokerages as well.
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