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. https://blog.z57.com/find-your-perfect-real-estate-lead-create-a-persona-to-optimize-marketing-conversions
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FIND YOUR PERFECT REAL ESTATE LEAD – CREATE A PERSONA TO OPTIMIZE MARKETING CONVERSIONS
According to HubSpot, a persona is, “A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Creating a persona will help you determine how to position your real estate brand, the tone of your messages, the appearance of your website, types of content, and lead generation strategies that they will prefer, understand and consume. BRIAN LIM READ MORE