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3 Tips for Marketing to Millennial Real Estate Buyers
Consider this: more than a third of all home buyers came of age in the digital age. That’s right millennials, those aged 36 and younger, now makeup 34% of home buyers, which is the largest chunk of any generation buying homes right now. These digital natives have a buying process that’s completely foreign to older generations, which means “traditional” marketing tactics won’t cut it when it comes to appealing to this demographic. Adjusting your strategy to resonate with millennials makes sense not just because it helps you reach this segment of the market, but also because it keeps you better positioned for the future of real estate marketing.
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